TOTM 2018 Sales Package.

1. 22. 09 . 18 (SAT) | 11AM – 6 PM

2. REACH OUT
TO YOUR
TARGET
AUDIENCE

3. TORQUE’S READERS
They are well educated car enthusiasts, have
relatively high disposable incomes and are
passionate about the finer things in life. They
enjoy lifestyle pursuits and take pride in their
personal well-being.
Through Torque, they keep themselves up to
speed on the automotive world, places to go,
restaurants to dine in, and the latest gadgets.
Age Range :
20s to 40s
Gender :
Over 80% male
Educational Level :
80% are tertiary-educated
Median Personal Income :
Over $6,000/month (vs
national median $2,866)
Professional Status :
80% PMEBs

4. ENGAGE
WITH YOUR
TARGET
AUDIENCE

5. WHAT IS TOTM ABOUT?
PRE-EVENT CHALLENGES
TORQUE JUNCTIONS
BONUS CHALLENGES
11AM
–
6PM
“ AN AUTOMOTIVE AMAZING RACE!”
TEAM OF
TWO
TWO TO TANGO
FROM

6. OPPORTUNITY for:
→F&B, Retail & Property, Entertainment, Apparels, Health & Insurance & Lifestyle products and services
→ Direct participants to their retail outlets / spaces for Torque Junction activities to engage participants
and showcase their brands and products.
(eg. car showrooms, lifestyle product retailers, café/restaurants etc)
→ Play games that will create the brand’s awareness in-line with the brand’s objective and directions
TWO TO TANGO
CONCEPT:
Having held past TOTMs in the morning, followed by a successful night edition in 2017, this year’s
TOTM will be flagging off at the strike of noon with the theme TWO TO TANGO - emphasizing
teamwork within the the two participants in each team/car to work together for mutual success in
Torque on the Move, with yet more challenging and thrilling experience.
WHAT’S NEW FOR TOTM?

7. EVENT DETAILS
Date : 22 September 2018 (Saturday)
Time : 11 AM to 6PM
Programme : 11AM → Registration
12PM – 4PM → Flag-off & Challenges
4PM - 6PM → Return to End Point / Tea Break & Prize Presentation
Format : Approximately 4 Torque Junctions, 10 Bonus Challenges (TBC)
No of Pax : Approximately 120 participants (60 teams, 2 pax per team)

8. TOTM COMPONENTS
1. Pre-Event Challenges
Conducted on Facebook 1 week before main race to encourage
visits to sponsors’ retail outlets and/or to garner shares/ likes to
further expose sponsors’ brands to a wider audience.
2. Torque Junctions
Teams will acquire clues on event day to locate the junctions and
they can choose to go in any sequence within the stipulated time
frame. Teams will have to complete the appointed tasks at each
sponsor’s junction to gain points.
3. Bonus Challenges
Bonus challenges are designed as optional challenges on event day
for teams to locate and take on for additional points. They are to
snap a picture of the venue or item and to send these photos back
to Torque for scoring purposes.

9. Torque Junction
Product Trial
End point activity
Pre-event Challenge
on Social Media
Pre-event Challenge
Onsite
Torque Junction
Product Interaction
Torque Junction
Product Knowledge
Logos on participants’ cars
End point booth
Bonus Challenge with
Social Media
Engagement
Supper @ End point

10. TOTM 2017
https://drive.google.com/a/sph.com.sg/file/d/0B9YdOJ8-AD-tTXVlQkNIVENhQmc/view?usp=sharing

11. EXPERIENCE
THE EVENT

12. EXPERIENCE
THE EVENT

13. ENGAGEMENT OPPORTUNITY
What can you gain from TOTM?
• Interaction with your target audiences through customised challenges, games and activities
designed specifically to suit your objectives.
• Create brand exposure with our extensive publicity plan for Torque On The Move.
• Reach out to Torque readers through post-event editorial coverage.
• Speak to your audience through dedicated in-mag advertorial in our special feature after the
event.

14. EXAMPLES OF PRE-EVENT COVERAGE
ON PRINT
NEWSPAPER
(TNP, BH, ST, ZB –
half page & column page)
TORQUE IN-BOOK
CARRIER SHEET
OTHER
MAGAZINES

15. EXAMPLES OF PRE-EVENT COVERAGE
ON DIGITAL
EDMs TO SPH MAGAZINES NETWORK
MICROSITE
MEDIA BOX
OFFICE

16. BANNERS
EXAMPLES OF PRE-EVENT COVERAGE
ON DIGITAL
FACEBOOK
(SHOUTOUTS & CONTESTS)

17. EXAMPLES OF PRE-EVENT COVERAGE
ON DIGITAL
WEBSITE LISTINGS/
PARTNERS PLATFORM

18. EXAMPLES OF POST-EVENT COVERAGE
ON PRINT & DIGITAL
ONLINE
NEWS
TORQUE IN-BOOK
NEWSPAPERS
IN-MAG
ADVERTORIAL

19. GETTING
ON BOARD

20. PARTNER
✓ Dedicated Bonus Challenge &
End-point booth
✓ Logo or sponsorship mention on
selected publicity materials
✓ Online presence in event microsite
✓ Logo on event collaterals (where possible)
SPONSORSHIP PACKAGES OVERVIEW
OFFICIAL SPONSOR
✓ Dedicated Pre-Event Challenge, Torque Junction,
Bonus Challenges & End-point booth.
✓ Logo or sponsorship mention and prize feature
on publicity materials
✓ Online presence in event microsite
✓ Logo on event collaterals (e.g. car stickers)

21. OFFICIAL SPONSOR’S ENTITLEMENT
EVENT PUBLICITY
Sponsor’s mention/logo feature** in the following
platforms:
❑ eDMs blast to SPH Magazines Men’s Network
database(28K)
❑ Event/registration microsite and on Torque’s website,
❑ Post event coverage
❑ Torque Facebook page
❑ Event collateral - car sticker
EVENT DAY
❑ 1 x Non-compulsory Pre-event Challenge
❑ 1 x Non-compulsory Bonus Challenge
❑ 1 x Compulsory Torque Junction Challenge
❑ 1 x Event End Point Booth
Total Publicity Value worth over:
$35,000
**Sponsor’s logo will be featured in publicity materials, whenever possible, from print,
internet, press ad insertions, outdoor, banners, signboards and other collaterals related to the
event (excluding TVC, radio spots, and specific items where 3rd
party logos are not permitted).
TOTAL value worth of publicity & entitlements:
$60,825

22. OFFICIAL SPONSOR’S ENTITLEMENT
INTEGRATED MULTI-MEDIA PLATFORM
❑ 1x DPS Print Advertorial – Run on page [worth $11,000]
❑ 1x Digital button enhancement link on digital tablet [worth $600]
❑ 1x Web Advertorial blog (repurposed from print) [worth $1500]
❑ 1x dedicated eDM blast to SPH Men’s Network – Full blast of 28K- [worth $3600]
❑ 1 x 4-weeks Roadblock on torque.com.sg 50% SOV [worth $3000]
❑ 1x Facebook post on Torque Singapore page [worth $500]
❑ ½ page write-up on brand/product in Torque on the Move Special event report (to be featured in Nov issue only) [worth $5625]
Note:
Materials are to be provided by client
Production only includes copy writing and layout
All entitlements must be utilized by Dec 2018 unless
otherwise stated.
Total Entitlement Value worth:
$25,825
S$21,000
Cash contribution minimum@ S$15,000

23. PARTNER’S ENTITLEMENT
EVENT PUBLICITY
Partner’s mention/logo feature** in the following
platforms:
❑ eDMs blast to SPH Magazines Men’s Network
database(28K)
❑ Event/registration microsite and on Torque’s website
❑ Post event coverage
❑ Torque Facebook Event page
❑ Event collateral - car sticker
EVENT DAY
❑ 1 x Non-compulsory Bonus Challenge
❑ 1 x Event End Point Booth
Total Publicity Value worth over:
$20,000
TOTAL value worth of publicity & entitlement:
$35,225
**Sponsor’s logo will be featured in publicity materials, whenever possible, from print,
internet, press ad insertions, outdoor, banners, signboards and other collaterals related to the
event (excluding TVC, radio spots, and specific items where 3rd
party logos are not permitted).

24. PARTNER’S ENTITLEMENT
INTEGRATED MULTI-MEDIA PLATFORM
❑ 1x FPFC Advertorial [worth $6,000]
❑ 1x Web Advertorial blog (repurposed from print) [worth $1500]
❑ 1x Digital button enhancement link on digital tablet [worth $600]
❑ 1x 4-weeks Leaderboard banner on torque.com.sg 50% SOV [worth $1500]
❑ ½ page write-up on brand/product in Torque on the Move Special event report (to be featured in Nov issue only) [worth $5625
Total Entitlement Value worth:
$15,225
Note:
Finished artwork to be provided by client
All entitlements must be utilized by Dec 2018 unless
otherwise stated.
S$7,500
Cash contribution minimum @ S$5,000

25. Since its inception in 1990, Torque has always been
the authority when it comes to cars. From appreciating
all things automotive; electronic/ digital lifestyle
products; car accessories; modifications and tuning;
Torque is the powerful opinion leader that readers trust.
Singapore’s No.1
Monthly Car MagazineNielsen Media Index 2017
TORQUE INTRO

26. THANK YOU AND HOPE TO HAVE YOU ON BOARD!