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They influence household purchases
4
84%
74%
73%
69%
65%
60%
55%
52%
32%
29%
Toys
Apparel
The week’s dinner menu
Entertainment
Family vacation Family cars
Home furnishing
Computer
Cell/mobile
TV
Percentage of moms who feel their Gen Z child is
influential when purchasing the following
Source: JWT Intelligence 2012

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They influence household purchases 4 84% 74% 73% 69% 65% 60% 55% 52% 32% 29% Toys Apparel The week’s dinner menu Entertainment Family vacation Family cars Home furnishing Computer Cell/mobile TV Percentage of moms who feel their Gen Z child is influential when purchasing the following Source: JWT Intelligence 2012

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