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They are hyper-aware and concerned
about man’s impact on the planet
39
Source: Unilever Project Sunlights How Children Inspire Sustainable Behavior in Adults, August 2013; JWT Intelligence
80%know about man’s impact
on the planet
9 of 10continue to feel optimistic
about their own future
7 of 10feel optimistic about the
future of the environment
78%are concerned about world
hunger
77%are concerned about
children around the world
dying of preventable
disease
76%are concerned about man’s
impact on the planet

Published in: Lifestyle, Marketing, Education
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