1. NEW SPANISH TOURIST SITES. (Discoveringyourown country)
Theemergence of new tourismportalsbasedonimage as Spain
Visualagaintorediscoverdestinationsthatseemedripe. HD Video opens a
windowwhereyou can contemplatetheattractions of becoming a
tourismbrandimage in the ideal vehicletopromotegivingriseto a new concept of
tourist portal whererawdigital imageagainstthetext.
In tourism marketing, this concept is a real revolutionforthefirst time in
yourhandsthepossibilitytopresentallthevalues of a destination in a
waythatgeneratestheneedtovisititas a feature of the video is be
themostabletoinfluencepurchasingdecisionsfurthertechnologicaladvanceshave
madeaccessibletoallbudgetsthe use of thispowerfultool.
The gradual butsteadydisappearance of thebarrierposedbytheslowness of
communications and thepopularization of broadbandincreasinglyfast, efficient
and universal,allows use in network video formats of
thehighestqualityofferingpossibilitiescontentpresentationwith a wealth of
imagerecentlyunimaginable.
The HD video iscurrentlythemostpowerful marketing foranyindustry in the
Internet becomingthe leader in channelpotentialarrival in a market at a lowcost as
impact of themessage.
The HD video isheretostay and isunrivaled in itsabilitytopublicizetheattractions of
a destinationfrom a spectacular. Italsoallowstopresentqualities and attractions of a
destinationthathadhithertobeenneglectedorconsideredirrelevant, so
thatinfluencestheabilitytoimprove and renewtheoffer of a tourismbrand.
Theincrease in quantity and quality of content in the new portal isnot free
butgreatlyenhancesstrategiestoinfluencethosewho are consideringholidays in
Spainprovidingaccess "on line" to complete, varied and attractiveinformation
of thecountry'stourismwhilepromotingthespecifictoeach particular destination.
Theseportalsalsoused as reinforcement of new communicationchannelssuch
as blogs, social networkslike Facebook, Google+, Pinterest, etc
...toattracttheattention of thenavigator and gettheinvolvement of thesame, what
has beencalled Web 2.0.
Withtheintegration of searchengines art
thatgiveaccesstothebestoffersbothaccommodation and flightsorservices,
majorwholesalers in theindustry, full circle,
bringingtheoffertothecustomer'saddressitselftofacilitatethepurchase of target.
As image-basedportals, obtainingtheseimagescan rediscover new values of
eachdestination, offeringtheabilitytorenewtheirtourism, both in terms of new
scenarios as activities, traditions, cuisine, culture etc ...
substantiallyenrichingofferpossibilities of eachdestination.

2. These new portals are characterizedbytheimage as preferredlanguage of
communication and a flexible interface capable of continuouslyadaptingto new
trends and technologies and are theanswertothepromotion of destinationsonthe
Web and theincreasingpurchasingpower and travelpackagesrentalsoverthe
Internet fromtheirownhomes.
Arian Pombo
Project Manager
Spain Visual
http://www.spain-visual.com