2. •
•
•
•
•
•
What is BOP
The World Economic Pyramid
Assumptions of MNC
Innovation and MNC Implication in tier 4
New strategies for the bottom of the pyramid
The commercial infrastructure at the bottom of the
pyramid
• Economic development and social
transformation approach
3. • Consists of 4 billion people
• Living on less than $ 2 per day
• 400 million people in India constitutes the bottom
of the pyramid
• In economics, the bottom of the pyramid is the largest,
but poorest socio-economic group
2/8/2014
IBA For Academic Purpose
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