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Challenges: Intelligence & ConsumersChallenges: Intelligence & Consumers
Bi d t [ i it d] A tifi i l T h l ill b th• Big data, [revisited] Artificial 
Intelligence (AI), the Internet of 
Things (IoT)‐ Internet of 
• Technology will become the new 
sales assistant, always on, always 
friendly, always delivering. g ( )
Everything (IoE) and intelligent 
robots are set to take advanced 
analytics to unimaginable
y, y g
Consumers will co‐create and 
share products to their exact 
needs Brands will have to focusanalytics to unimaginable 
heights.  By 2020 there will be 
50 billion connected devices and 
needs.  Brands will have to focus 
on seizing mobile moments on 
apps that already have 
40% of existing (traditional) jobs 
may have disappeared.
pp y
consumer's attention.
7
Challenges: Climate & WaterChallenges: Climate & Water
D li ith li t h f S t f th ld• Dealing with climate change of 
the next 15 years will require $6 
trillion USD in annual 
• Some parts of the world are 
going to suffer from long and 
persistent drought while millions 
investment.  Organizations, large 
and small, will increasingly be 
pressured to deal with the
p g
of others are at severe risk of 
finding their cities and homes 
under water The world willpressured to deal with the 
effects of global climate change 
or face increased costs through 
under water.  The world will 
have only 60 percent of the 
water it needs in 2030.g
not fully adopting sustainable 
policies.
8
Challenges: Cities & EnergyChallenges: Cities & Energy
S t iti th t lk f th E d d i t t i• Smart cities are the talk of the 
town right now and so they 
should be to cope with a world 
• Energy demand is set to increase 
by more than one third by 2035.  
But the mix of technologies is p
where over 60% of us will live in 
cities by 2030.  E‐bikes, 
Driverless connected vehicles
g
changing rapidly towards 
renewables.  Businesses are now 
increasingly taking seriously theDriverless‐connected vehicles, 
buildings that talk to each other 
will help but many cities are 
increasingly taking seriously the 
need to reduce their energy 
costs.p y
susceptible to climate change 
and pandemics. 
9
Challenges: Education & HealthChallenges: Education & Health
B 2020 f ll li t d t R idl i l ti d• By 2020, fully online students 
are projected to reach 5 million 
globally. Online education such 
• Rapidly aging populations and 
growing disease burdens will 
require a large and specialized g y
as Massive Open Online Course 
(MOOC) will democratize and 
disrupt global learning But at
q g p
health care workforce by 2025 
aided by the rise of health 
analytics wearables geneticsdisrupt global learning.  But, at 
the same time there will be 
severe talent shortages in newly 
analytics, wearables, genetics, 
robots, home treatments, 
personalized medicine and care.g y
emerging industries and sectors 
such as security and renewable 
energies
p
energies.
10
Challenges: Food & ResourcesChallenges: Food & Resources
• World population is set to grow • With 2 billion more mouths to feed• World population is set to grow 
from 7 billion people today to 9 
billion by 2050.  The resulting 
increased demand for certain types
• With 2 billion more mouths to feed 
by 2050, pressures on already 
scarce resources (food, energy, raw 
materials skilled workers etc ) areincreased demand for certain types 
of food will put considerable strain 
on the world's natural resources 
and agriculture New types of
materials, skilled workers, etc.) are 
set to dramatically magnify but 
opportunities to innovate and grow 
are plentiful for smartand agriculture.  New types of 
food, new weather 
resistant strains, 
3D printing and
are plentiful for smart 
organizations.  Huge resource shifts
are on the way resulting from 
the shift to robots doing much3D printing and 
vertical farms 
are coming to 
fill the gap
the shift to robots doing much 
of the work of humans in 
future years.
fill the gap.
11
Challenges: Manufacturing Science & SecurityChallenges: Manufacturing, Science & Security
• A new industrial revolution is looming as • Scientific discoveries and new methods of• A new industrial revolution is looming as 
3D printing, Industry 4.0, robotics and 
new, sustainable materials replace old 
technologies.  With the size of the global 
middle class expected to increase to 4 9
• Scientific discoveries and new methods of 
doing science are on the rise and promise 
all manner of change for society 
especially in health, cognitive 
technologies and artificial intelligencemiddle class expected to increase to 4.9 
billion by 2030 demand for goods is 
unlikely to slow down.  
In intelligent
technologies,  and artificial intelligence.
• Issues abound, cybersecurity is an ever‐
present threat, new forms of terrorism 
are increasing and organized crime is 
h i it f i 51% f lIn intelligent 
factories, 
machines and 
products 
communicate 
changing its foci. 51% of large 
organizations expect the number of 
security breaches to increase next year.
with each other, 
cooperatively 
driving production.
12
Challenges: Poverty & GeopoliticsChallenges: Poverty & Geopolitics
• Global poverty is reducing but the rich‐
• The real difference between the rich and 
the poor is that the rich spend a larger Global poverty is reducing but the rich
poor divide is widening and new forms of 
poverty are emerging.  The poor spend 
relatively more on what will keep them 
alive, because they must, and the rich 
p p g
share of their much larger income on 
insurance, education, technology, and, 
when you drill into the housing 
component, mortgages—all of which are 
di tl l t d t b ildi lth
, y ,
spend more on what will keep them rich, 
because they can.  
i li d ld
directly related to building wealth, 
preserving wealth, and passing it down in 
the form of inheritance of direct 
investments in the lives of their children.
• Income inequality and poverty could 
prove destabilizing over the longer term if 
not addressed and undermine economic 
growth prospects for the region.
• Rising tensions around are bringing new 
and regional geopolitical threats and the 
possibility of eventual globalpossibility of eventual global 
(economic/physical) war.
13
Scenario Lenses
Gl b li ti
Global Uncertainties
& Future Risks
Globalization
Increasingly Sustainable
ldUnhappy World Happy World
Global GrowthGlobal Recession
Probable 
F
Getting there by 
Global GrowthGlobal Recession Future
World in Turmoil
ourselves
Where do 
you want to
LocalizationIncreasingly Unsustainable
you want to 
be?
14
Implications for AsiaImplications for Asia
• Asia a growing potent force • Invisible/always on technologyAsia a growing potent force
• Everything customer centric and 
global
Invisible/always on technology
• Sharing Economy
• Smart phone at the center ofg
• Everything sustainable
• Waste and costs being
• Smart phone at the center of 
everyone’s world
• Need for continuous futureWaste and costs being 
eliminated – growth!
• Joined up 
Need for continuous future 
thinking
• Concentrate on Efficiency and p
thinking/partnerships/alliances/
mergers
y
Effectiveness
15

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Thriving in the 21st Century World

  • 2. 3 4
  • 3. 5 6
  • 4. Challenges: Intelligence & ConsumersChallenges: Intelligence & Consumers Bi d t [ i it d] A tifi i l T h l ill b th• Big data, [revisited] Artificial  Intelligence (AI), the Internet of  Things (IoT)‐ Internet of  • Technology will become the new  sales assistant, always on, always  friendly, always delivering. g ( ) Everything (IoE) and intelligent  robots are set to take advanced  analytics to unimaginable y, y g Consumers will co‐create and  share products to their exact  needs Brands will have to focusanalytics to unimaginable  heights.  By 2020 there will be  50 billion connected devices and  needs.  Brands will have to focus  on seizing mobile moments on  apps that already have  40% of existing (traditional) jobs  may have disappeared. pp y consumer's attention. 7 Challenges: Climate & WaterChallenges: Climate & Water D li ith li t h f S t f th ld• Dealing with climate change of  the next 15 years will require $6  trillion USD in annual  • Some parts of the world are  going to suffer from long and  persistent drought while millions  investment.  Organizations, large  and small, will increasingly be  pressured to deal with the p g of others are at severe risk of  finding their cities and homes  under water The world willpressured to deal with the  effects of global climate change  or face increased costs through  under water.  The world will  have only 60 percent of the  water it needs in 2030.g not fully adopting sustainable  policies. 8
  • 5. Challenges: Cities & EnergyChallenges: Cities & Energy S t iti th t lk f th E d d i t t i• Smart cities are the talk of the  town right now and so they  should be to cope with a world  • Energy demand is set to increase  by more than one third by 2035.   But the mix of technologies is p where over 60% of us will live in  cities by 2030.  E‐bikes,  Driverless connected vehicles g changing rapidly towards  renewables.  Businesses are now  increasingly taking seriously theDriverless‐connected vehicles,  buildings that talk to each other  will help but many cities are  increasingly taking seriously the  need to reduce their energy  costs.p y susceptible to climate change  and pandemics.  9 Challenges: Education & HealthChallenges: Education & Health B 2020 f ll li t d t R idl i l ti d• By 2020, fully online students  are projected to reach 5 million  globally. Online education such  • Rapidly aging populations and  growing disease burdens will  require a large and specialized g y as Massive Open Online Course  (MOOC) will democratize and  disrupt global learning But at q g p health care workforce by 2025  aided by the rise of health  analytics wearables geneticsdisrupt global learning.  But, at  the same time there will be  severe talent shortages in newly  analytics, wearables, genetics,  robots, home treatments,  personalized medicine and care.g y emerging industries and sectors  such as security and renewable  energies p energies. 10
  • 6. Challenges: Food & ResourcesChallenges: Food & Resources • World population is set to grow • With 2 billion more mouths to feed• World population is set to grow  from 7 billion people today to 9  billion by 2050.  The resulting  increased demand for certain types • With 2 billion more mouths to feed  by 2050, pressures on already  scarce resources (food, energy, raw  materials skilled workers etc ) areincreased demand for certain types  of food will put considerable strain  on the world's natural resources  and agriculture New types of materials, skilled workers, etc.) are  set to dramatically magnify but  opportunities to innovate and grow  are plentiful for smartand agriculture.  New types of  food, new weather  resistant strains,  3D printing and are plentiful for smart  organizations.  Huge resource shifts are on the way resulting from  the shift to robots doing much3D printing and  vertical farms  are coming to  fill the gap the shift to robots doing much  of the work of humans in  future years. fill the gap. 11 Challenges: Manufacturing Science & SecurityChallenges: Manufacturing, Science & Security • A new industrial revolution is looming as • Scientific discoveries and new methods of• A new industrial revolution is looming as  3D printing, Industry 4.0, robotics and  new, sustainable materials replace old  technologies.  With the size of the global  middle class expected to increase to 4 9 • Scientific discoveries and new methods of  doing science are on the rise and promise  all manner of change for society  especially in health, cognitive  technologies and artificial intelligencemiddle class expected to increase to 4.9  billion by 2030 demand for goods is  unlikely to slow down.   In intelligent technologies,  and artificial intelligence. • Issues abound, cybersecurity is an ever‐ present threat, new forms of terrorism  are increasing and organized crime is  h i it f i 51% f lIn intelligent  factories,  machines and  products  communicate  changing its foci. 51% of large  organizations expect the number of  security breaches to increase next year. with each other,  cooperatively  driving production. 12
  • 7. Challenges: Poverty & GeopoliticsChallenges: Poverty & Geopolitics • Global poverty is reducing but the rich‐ • The real difference between the rich and  the poor is that the rich spend a larger Global poverty is reducing but the rich poor divide is widening and new forms of  poverty are emerging.  The poor spend  relatively more on what will keep them  alive, because they must, and the rich  p p g share of their much larger income on  insurance, education, technology, and,  when you drill into the housing  component, mortgages—all of which are  di tl l t d t b ildi lth , y , spend more on what will keep them rich,  because they can.   i li d ld directly related to building wealth,  preserving wealth, and passing it down in  the form of inheritance of direct  investments in the lives of their children. • Income inequality and poverty could  prove destabilizing over the longer term if  not addressed and undermine economic  growth prospects for the region. • Rising tensions around are bringing new  and regional geopolitical threats and the  possibility of eventual globalpossibility of eventual global  (economic/physical) war. 13 Scenario Lenses Gl b li ti Global Uncertainties & Future Risks Globalization Increasingly Sustainable ldUnhappy World Happy World Global GrowthGlobal Recession Probable  F Getting there by  Global GrowthGlobal Recession Future World in Turmoil ourselves Where do  you want to LocalizationIncreasingly Unsustainable you want to  be? 14
  • 8. Implications for AsiaImplications for Asia • Asia a growing potent force • Invisible/always on technologyAsia a growing potent force • Everything customer centric and  global Invisible/always on technology • Sharing Economy • Smart phone at the center ofg • Everything sustainable • Waste and costs being • Smart phone at the center of  everyone’s world • Need for continuous futureWaste and costs being  eliminated – growth! • Joined up  Need for continuous future  thinking • Concentrate on Efficiency and p thinking/partnerships/alliances/ mergers y Effectiveness 15