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Social media skills
- 1. Social Media and Video Skills Sona Nahapetyan Alan Luan Tbilisi 2015
- 2. Social Media • Social Media is a dynamic social medium, which helps to share information in Web in real-time through global and localized social networks. • Most popular platforms are Facebook, YouTube, Twitter, Google+, LinkedIn, Instagram and Pinterest. • The types of social media include blogging, social networking, video sharing, photo sharing, microblogging.
- 3. Social media types visualized
- 4. Social Media Strategy (SWOT Analysis )
- 5. Strengths • Company purpose • Social responsibility • Accountability • Values
- 6. Magic Circle/Target Doing a research Qualitative and quantitative research Focus groups (Who is your target audience, what they want, what they like with current possibilities and what they lack at the moment) Use successful social media cases of similar/different companies Online surveys (identifying your users/feedback opportunity) Use Google Analytics of your site visitors/Social media tools for hard data
- 7. Social Media Strategy (3) • Formality • Tone • Content types for sharing • Managing Negative feedback • Privacy Creating Social Media Policy
- 8. Social Campaign Sharing Website vs. Blog Rule
- 10. Fundraisers/Crowdfunding • What is crowdfunding/fundraising? • Crowdfunding websites (indiegogo, kickstarter, gofundme) • Accountability • Milestone reach • Progress updates • Thank you notes
- 11. Blog Crowdfunding Accountability Milestone reach Progress update 1 Progress update 2 Thank you note/Open Letter
- 12. Infographics
- 13. Visualization Tools • Easely.ly http://www.easel.ly • InfoActive https://infoactive.co • Infogr.am http://infogr.am • InMaps (LinkedIn) http://blog.linkedin.com/2011/01/24/linkedin-inmaps/ • Many Eyes http://www-958.ibm.com/software/analytics/labs/manyeyes/#home • NoDeXL http://nodexl.codeplex.com • Piktochart http://piktochart.com • Visual.ly http://visual.ly
- 14. Facebook • Creating pages. • Engaging audience. • Sharing outsourced content (site-content, video- sharing). • Testing image/post sharing. • Re-sharing. • Text-overlay images. • Feedback commenting. • Create company/campaign related workshops and events. • Facebook groups for highly engaged audience.
- 16. Twitter Twitter Rule • Trending topics • Links to topics (link shortening) • Hashtags • Timeline integration
- 18. Instagram • Choosing images • Filters • Hashtags • Linking Instagram to website • Text-overlay images • Instagram social sharing • Photo Editing (pickmonkey.com, picsart app, nocrop filtering)
- 20. Social Media Analytics Tool Built-in Analytics (Facebook Insights, Tweetdeck.com) External Tools (socialmention.com, hootsuite.com)
- 21. What to look for when analyzing Engagement rate Key influence mentions Reach Social-link through rates
- 22. Engagement rate • Engagement rate is a metric that is used heavily in analyzing social media. It is easy to measure by looking at likes, shares, and comments. A benefit is that it is an easy metric to compare with other companies.
- 23. Reach • Reach is a measure of potential audience size. And of course, a large audience is good, but reach alone does not tell you everything. Reach becomes very powerful when compared to other engagement metrics.
- 24. Social Link-Through Rates • This metrics shows how many people clicked on the images/shared content. Some sort of follow-through metrics
- 25. Thank You