Presented to the BC Library Conference on May 10, 2013

1. Outside the Box: Marketing Experts Reveal
Strategies on Promoting Books and Reading
F14 Readers’ Advisory, Panelist Monique Sherrett
BCLA
May 10, 2013

3. Let’s Look at the Somewheres
• Get People Talking; Get People Talking to Each Other
Human Library
Inspiration Pass

4. Lesson #1
• Not every thing is going to be a hit
• Back the winners
• Build a plan for Promotion Mode and Maintenance Mode

5. Let’s Look at the Somewheres
• Attract the attention of the people on the periphery

9. Lesson #2
• Gain permission (app users, newsletter subscribers, social media followers)
• Offer something of value
• Make it fun
• Be an expert

10. Let’s Look at the Somewheres
• Connect People & Communities

13. Lesson #3
• Partner up
• What do you have that others want?
(space, resources, access to technology, staff expertise, etc.)
• Use events, not just to bring people into your space, but also to connect them
to your catalogue of related materials

14. It's so easy to string together a bunch of platitudes and call them a mission
statement. But what happens if you actually have a specific mission, a culture in
mind, a manifesto for your actions?
The essential choice is this: you have to describe (and live) the difficult choices. You
have to figure out who you will disappoint or offend. Most of all, you have to be
clear about what's important and what you won't or can't do.
Seth Godin

15. Ask Me About
• Marketing Planning
• Google Analytics & Measuring Success
• Staff Training
• Website Audits
Monique Sherrett
monique@boxcarmarketing.com
604-732-6467