See how IBM delivers for big data, cloud, virtual environments, and analytics

1. The New Wave of Storage and
Platform Computing:
Optimizing Business Value,
ROI, and TCO
Eric Herzog
Vice President, Marketing: Storage Systems and Software Defined Infrastructure
Andy Walls
IBM Fellow, Chief Technology Officer and Chief Architect: FlashSystems
July 2015

2. Hybrid
Cloud
Free data from hardware constraints align with
new business processes, apps, and workloads
Business
Pressures
New
Applications
Data
Growth
Changing Nature of Business and Data
Gain Competitive Advantage Harnessing Your Oceans of Data

3. • Blindly adding capacity
• Data trapped in storage silos
• Data duplication and more silos
• Extending refresh cycles
• Ad hoc cloud usage
Complexity
Cost
Inflexibility
Business Demands Challenge Traditional Approaches

4. Agility Control Efficiency
Flash
Software
Defined Storage
Time To Rethink Storage
Integrated
Infrastructure

5. Ride the New Wave with IBM Storage Solutions
Sources: MDI, GMV 1H14, 2H14, and 1H15, IDC trackers
IBM Market
Leadership
High Growth
Markets
#1 in Software Defined Storage
#1 in All Flash Arrays*
#1 in High-end Storage for mainframes
#1 in Branded Tape Systems
* in both unit shipment and capacity shipped
All Flash
Arrays
37% 2014-18 CAGR
Hybrid
Arrays
13% 2014-18 CAGR
SW Defined
Storage
>20% 2014-18 CAGR
Integrated
Infrastructure
30% 2014-18 CAGR

6. Broadest Storage and SDI Portfolio in the Market
Integrated Infrastructure Solutions
Storage Systems
Tier 0 Acceleration FlashSystem
Enterprise Storage Systems
XIV
DS8000
Midrange & Entry Storage Systems
Tape and Virtual Tape Systems
Tape Library and
Automation
Virtualization
Engine TS7700
Tape drives
for
Enterprise
and LTO6
ProtecTIER
Deduplication
IBM Elastic
Storage
Server
Software Defined Storage
IBM Spectrum Storage family
 IBM Spectrum Virtualize
 IBM Spectrum Protect
 IBM Spectrum Control
 IBM Spectrum Accelerate
 IBM Spectrum Scale
 IBM Spectrum Archive
Storwize V7000
Unified
V7000 Unified
V7000 Unified
V7000 Unified
V7000 Unified
Storwize
V5000
Storwize
V7000
VersaStack
FlashSystem
V9000
Platform Computing
IBM Platform
Computing
 Platform Symphony
 Platform LSF
 Platform Application
Service Controller
 Platform Cluster Manager
 High Performance Cloud
Services
 Platform MPI
PurePower
6

7. Customers Love IBM Solutions
DS8, XIV, SVC, Flash 900,
VTS
Flash
Flash, VSC
Flash, VSC, V5
TS7700
DS8, ProtecTIER, V7000,
Flash, TS3500 / TS1140,
SAN768B, IGF
US Gov MPO
1M – Flash, DS8
Argonne
ESSp
XIV, V7K, V5K, ProtecTIER,
SAN Director, V3700
China Mobile
DS8 MES
Flash, DS8
V7000
XIV, SAN
800K – TSM, V7000, Tape
Flash
Flash, V5000
Power, DS8, Lab Svcs
SANF
Flash
Tapes
DS8, Flash, V7, SAN,
SVC
SVC, Flash, XIV
DS8
XIV
SVC, Flash, XIV
Scale, Archive, Control, V7000
XIV
TS4500, TS7720, TSM,
VSC
Flash
DS8
Flash, SVC, V7000, Tape
XIV

8. Optimize
with Virtualization
Enable new workloads
with Software Defined Storage
Maximize performance
with Flash
Improvement in actionable
supply chain analytics
20x Performance improvement
mission critical analytics
100x 125%Storage utilization
improvement
IBM Delivers Next Generation Storage Solutions
$1B investment in Flash $1B investment in Software Defined Storage

9. IBM Software Defined Storage
Simplifying storage for the cloud era
Flash SystemsAny Storage
Private, Public
or Hybrid Cloud
Control
Virtualize Scale
Family of Storage Management and
Optimization Software
Protect Archive
Accelerate
IBM Spectrum
Control
Analytics-driven data management to
reduce costs by up to 50 percent
IBM Spectrum
Protect
Optimized data protection to reduce
backup costs by up to 38 percent
IBM Spectrum
Archive
Fast data retention that reduces TCO
for active archive data by up to 90%
IBM Spectrum
Virtualize
Virtualization of mixed environments
stores up to 5x more data
IBM Spectrum
Scale
High-performance, highly scalable
storage for unstructured data
IBM Spectrum
Accelerate
Enterprise storage for cloud deployed
in minutes instead of months

10. Agility Control Efficiency
Get It Your Way: Software, Service or Appliance
Proven Technology, Open Standards, Modular Adoption
IBM Spectrum Storage Software Family
Insight
Spectrum Control
Governance
Spectrum Protect
Speed
Spectrum Accelerate
Elasticity
Spectrum Scale
Utilization
Spectrum Virtualize
Placement
Spectrum Archive
> $ 1 Billion Investment

11. The IBM Spectrum Storage Difference
Comprehensive family of offerings addresses full
range of software defined storage requirements
Flexible deployment on cloud, as appliance,
and as software on client choice of hardware
Built using technologies proven in over
fifty thousand client deployments
From the #1 provider of SDS platforms
Complements and transforms existing infrastructure
to support next generation applications

12. IBM Flash Systems comprised of solid building blocks
Flash Core Technology
• Enables use of Commodity Flash devices
• Performance Optimized
• Endurance Enhancements
• Consistent Performance for Life
• Assists at Hardware Level
Flashcore is a key
differentiator for Flashsystems
in our all flash array products
Fine Grid Distribution
Active Active
Hardware Optimized Data Path
Flash Optimized Storage
Stacks and Services
Canister-1 Canister-2
XBAR 0
FC-1
MC-2MC-1
FC-3 FC-4FC-2
USIC Interface
Controller
(PPC)
Tuna Flash Manager
(PPC)
Raid Controller
GUI
SVC
UTDE
Drivers
MCP Linux
SystemManager
VolumeManager
ServiceManager
ControlPath
DataPath

13. IBM MicroLatency™ Module Key Differentiators
• Innovative ECC algorithm corrects very high bit
error rates (does not require additional reads)
• Health binning and heat segregation
–FlashCore technology continually assesses
health by monitoring key parameters
–Hotter data placed in healthier blocks –
Up to 57% improvement in endurance!
–Write Amplification reduced by up to
45% by grouping like heat levels
• The IBM and Micron collaboration provides special
access to the Flash
–Extensive characterization determined optimal
read offsets to set as block ages
• Powerful checks on entire data path, including
inside the flash modules
• Variable Stripe RAID reduces what needs to be
retired
Results:
• Large endurance gains w/o latency
penalty
• Asymmetrical wear leveling results in
higher endurance in real life workloads!
• Performance does not worsen with Age!!
• Outstanding data reliability
and improved endurance

14. Benefits of IBM Enhanced Endurance
14
Raw MLC
IBM Enhanced Flash
Endurance Gain: 9.41X
Raw MLC Endurance
Commodity ECC
IBM Enhanced MLC
With IBM ECC
Red line:
Nominal thresholds
Worst block (block of lowest endurance)
Achieved by:
Threshold shifting
Strong ECC
Health binning
Heat Segregation
Other:
Added Benefits:
• Low write amplification
• Write Performance Increased
• Consistent Performance for Life

15. Flash Trends and Opportunities
Application Acceleration, Direct Attach, Top of Rack Storage, CAPI
Used as tier and as TCO replacement for active data
High performance partitions for cloud storage
TCO savings with colder
data that is read
Relational database to NoSQL
(Eventual Consistency)
Secret Sauce

16. IBM NEW FlashSystem Solutions
Powered by
IBM FlashCore™ Technology
Extreme Performance with IBM
MicroLatency™: Delivers 100 microsecond
response times
Macro Efficiency: Lowest latency offering
with >40% greater capacity
Enterprise Reliability: IBM enhanced Micron
flash technology which contains MLC offering
with Flash Wear Guarantee
Scalable Performance: Grow capacity and
performance with up to 2.2PB scaling capability
with a single name space
Enduring Economics: Low latency, high
density and low power consumption drives down
total cost of ownership
Agile Integration: Simplified fully integrated
management system and enterprise class data
services
IBM FlashSystem 900IBM FlashSystem V9000
Ideal for Tier 0 and Tier 1
Cloud and Enterprise Deployments

17. VersaStack - The Foundation for Next-Gen Data Center
A Strategic IBM-Cisco Partnership
VersaStack
Solution
Easy Deployment
Efficient Resource Utilization
Versatile Infrastructure &
Use Cases
Cisco Nexus
and MDS
Cisco UCS
Security
Services
Business
Continuity
Security
Services
UCS Director
Cisco
ACI
Ready
Control
Virtualize Accelerate Scal
e
IBM Spectrum Storage Family (future)
Protect Archive
Available now: IBM Storwize v7000
Planned 2H15:
IBM Storwize
V5000
FlashSystem
V9000

18. VersaStack Solution
Easy
Seamless Integration
Simplify Deployment
Efficient
Reduce Provisioning Time
Unified Management
Versatile
Flexible Cloud Capabilities
Dynamic Infrastructure
Hypervisor
Management
IBM Storwize V7000
Cisco Nexus & MDS
Cisco UCS Servers

19. Trusted, Single Source
IBM Support
Migration Pricing & IGF Financing
 Integrated
 Production Ready in Hours
IBM PurePower System
Rapid Deployment. Expertly Integrated. Flexible. Open.
Award Winning POWER8
S822/S822L 2U Compute
Nodes
• Complete infrastructure stack up and running in hours vs. days
• Built in workload elasticity – automated workload scalability
• Single point of management
• Complete, pre-integrated software and hardware
• Easy integration through open-standards computing
• Easily extendable and accommodating to change
• Single service point of contact and integrated updates
PurePower Converged
Infrastructure Manager
• PowerVM
• PowerVC
• Nagios
Open Linux Environment
• Red Hat/SUSE*
• 3000+ Applications
• Little Endian Support
IBM Storwize V7000
Storage
•Integrated SVC functionality
•OpenStack Drivers

20. Software Defined Infrastructure
Software Defined Environment
Social &
Mobile
Cloud
Environment
Traditional
Environment
Big Data &
Analytics
Other
Business
Apps
Abstraction
of capabilities and service delivery
from physical infrastructure
Automation
via open standards and policy
driven patterns
Optimization
of performance and agility
throughout the application lifecycle
Software Defined Infrastructure
(Compute, Storage, Network, Infrastructure Mgmt)

21. Software Defined Infrastructure
VIRTUALIZED VIEWOF COMPUTE,NETWORKAND STORAGERESOURCES
IBM Platform Computing
Big Data / Hadoop
Simulation and
Modeling
Analytics
Software Defined
Make lots of
computers look
like “one”
Benefits
• High utilization
• Throughput
• Performance
• Prioritization
• Reduced cost
• Clusters
• Grid
• Cloud
Faster time
to results
Use fewer
resources
Long Running
Services
IBM Spectrum Storage
Prioritized matching
of supply with
demand

22. Software Defined Infrastructure
Workload
Engines
Resource
Management
Scheduling & Acceleration with Infrastructure Sharing
Homegrown Homegrown
IBM Platform Computing
Platform
Symphony
Platform Symphony
(MapReduce)
Platform LSF
Platform
Application Service
Controller
Example
Applications
High Performance
Analytics
(Low Latency Parallel)
Hadoop /
Big Data
High Performance
Computing
(Batch, Serial, MPI, Workflow)
Application
Frameworks
(Long Running Services)

23. Software Defined Infrastructure Success Stories
Infiniti Red Bull Racing
• Performs complex simulations and analysis with short time frames and strict
regulations on cluster size
• Ease-of-use, application license optimization, high IT productivity
Cypress Semiconductor
• Elastic storage solution eliminates data access bottlenecks and has increased
performance 10x using the same hardware
• Major annual cost savings through shorter Total Cycle Time
Caris Life Sciences
• Correlates molecular data for 65,000 patients, enabling precision cancer treatment
for the patients and supporting 7,000 oncologists worldwide
• Integrated solution of IBM hardware, software and storage
USAA
• Shared infrastructure across five business units, 30 subgroups, and many users
from data scientists to fraud analysts, resulting in significant cost savings
• Optimizes performances for wide range of analytics from model simulations to AML
analysis of 10 million accounts

24. IBM Storage: Darling of the Market
“CEO Ginni Rometty has her competitive game on… IBM's $1
billion commitment is the second big recent move it made to eat
EMC's lunch. In December, IBM cozied up with Cisco shortly after
Cisco divorced its former close partner EMC.” – Business Insider
“IBM thinks it’s perfect for cloud storage...The interface
could make tape systems work with cloud object
storage systems such as OpenStack Swift, IBM says.” –
IDG
“IBM’s new portfolio, called IBM
Spectrum Storage, lets customers
use a single dashboard to manage
massive amounts of information across
existing storage infrastructure,
including data centers and the cloud.”
– Bloomberg
“IBM Wields R&D Muscle, Dedicates $1Billion
to Storage Software.” – Fortune
With the announcement of IBM Spectrum Storage, the firm is looking more like it did when it once
dominated the industry. Using a value based strategy, they are already providing solutions like IBM
FlashSystem Storage that are more than competitive against their peers. – Datamation
“It claims that its new products can provide ‘up to
four times better capacity in less rack space than
EMC XtremIO flash technology.’ It's noticeable
that IBM is acknowledging a competitor in this
product announcement.” – The Register
24

25. Summary
• The Challenges to Traditional IT Cannot Keep Pace With Your Business
– Business Process Changes
– Unbridled Data Growth
– New Applications
– The Rise of Cloud Computing
• IBM Empowers the Next Wave of Storage Solutions and Platform Computing
– Agility
– Control
– Efficiency
• IBM Solutions Deliver REAL Business Value
– Leveraging Data to Drive Your Business
– TCO
– ROI

26. See IBM Solutions @ VMWorld, San Francisco
Meet IBM Experts: http://www-
03.ibm.com/systems/storage/events/vmworld2015-meet.html