This document discusses techniques for implementing storage tiering to simplify management, lower costs, and increase performance. It describes using IBM's Easy Tier technology to automatically move data between tiers of flash, disk, and tape storage based on I/O density and age. The tiers include flash, solid state drives, enterprise HDDs, and nearline HDDs. Easy Tier measures activity every 5 minutes and moves hot data to faster tiers and cold data to slower tiers with little administration needed. Case studies show how storage tiering saved IBM Global Accounts $17 million in one year and $90 million over 5 years by optimizing data placement across tiers.