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Storwize v7000 & v7000 unified arrow

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Presentation - 17th April New Partner Event
Storwize V7000 & V7000 Unified - Dominic Cole

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Storwize v7000 & v7000 unified arrow

  1. 1. Storwize Unified – Beat the Competition Dominic ColeV7000 Business Development Manager,IBM UKidominic_cole@uk.ibm.com1 © 2012 IBM Corporation
  2. 2. The demands placed on the data centre have never been greater 32.6 million servers worldwide 1.2 Zetabytes (1.2 trillion  85% idle computer capacity gigabytes) exist in the “digital universe”  15% of servers run 24/7 without  50% YTY growth being actively used on a daily basis  25% of data is unique; 75% is a copy Between 2000 and 2010 Data centres have doubled their  servers grew 6x (‘00-’10) energy use in the past five years  storage grew 69x (‘00-’10)  18%increase in data center energy costs projected  virtual machines grew 51% CAGR (‘04-’10) Internet connected devices Since 2000 security growing 42% per year vulnerabilities grew eightfold … while IT budgets are growing less than 1% per year. 2 © 2012 IBM Corporation
  3. 3. Top Storage Requirements in UK Ease of Management Scalability IO Performance Integrated DP & DR Density / FloorspaceIDC European Storage Survey 2011 © IDC 04/20/12 3
  4. 4. The Business Challenge • Data Growth $ $ $ $ $ $ $ $  20-40% per year $ $ $ $ • Capex Required $ $ $ $  More Infrastructure  More EnergyEvery two days now, we create • Capex Budget Realityas much information as we did p e xfrom the dawn of civilisation O  Only 1-5%/year increase • Inescapable data growthup until 2003 ta Eric Schmidt Executive Chairman, Google Da meets budget reality • Operational impacts uired  Can’t just buy q ape x Re more/cheaper storage C  Energy requirements/costs  Increasing Energy costs Capex Budget Reality  CRC Legislation – reduce energy requirements time
  5. 5. Analysing Storage Efficiency The Vision Of Your Tomorrow Changing the Storage cost curveReducing cost and energy requirements 15% loss 30% loss 30% loss Unused 40% loss RAID LUN Sizes LUN’s Utilisation Spares Performance Zero accessRaw Usable Allocated Active Data Size
  6. 6. Introducing Storwize V7000 & V7000 UnifiedDominic ColeV7000 Business Development Managerdominic_cole@uk.ibm.com © 2012 IBM Corporation
  7. 7. Storwize V7000 Significant Milestones – 4Q11  Over 7,000 V7000 systems purchased WW since Nov 2010 GA  Over 17,500 total enclosures deployed WW  Over 200 PBs of capacity !!  Over 3,500 Customers Worldwide – Presence in every major country and industry – Over 1,200 net new IBM Storage customers  Delivering “5x9’s” data availability  Now shipping ‘Unified’ systems (for both ‘file’ and ‘block’ data)  One of the fastest product ‘ramp-up’ in IBM Storage’s history…. More than 35% of the sales are to new IBM customers …. © 2012 IBM Corporation 7
  8. 8. Introduction IBM had been leading the (storage) industry for the last 10 years with its Storage Virtualization products In 2010 the core technology behind IBM Storage Virtualization was released within the Storwize V7000 Platform The software and hardware is entirely developed by IBM’s Systems and Technology Group The Storage Development team for SVC and Storwize V7000 is based in the UK, at IBM ‘s Hursley Laboratory.8 © 2010 IBM Corporation
  9. 9. IBM Storwize V7000 Built on Proven IBM Storage Technologies XIV Storage DS8000 Family IBM SVC SONAS* • Innovative easy to use • RAID 0,1,5,6,10 • Storage virtualization • File services graphical user capabilities • Global & Metro Mirror • Remote copy interface • Easy Tier • FlashCopy • File snapshots • Thin provisioning • ILM with HSM • Volume mirroring • Quotas IBM Storwize V7000  Built on proven IBM Enterprise storage technologies – its like a “Greatest Hits” album  Widest range of external storage virtualisation support available* These capabilities are part of Storwize V7000 Unified © 2012 IBM Corporation
  10. 10. New Standard for Midrange Storage: Storwize V7000 & V7000 Unified100% Virtualised Storage – Online data migration improves flexibility – Virtualizes external storage (optional) – Now Unified Storage for File & Block (optional)Enterprise class Storage Efficiency built in – Easy Tier for performance – Active Cloud Engine for ILM (file) – Thin provisioning, snapshots – Sophisticated local and remote mirroring (optional) Storage Incredible Easy Tier Virtualization Ease of UseEasy to set up and manage – Innovative, intuitive GUI eliminates complexity – Non-disruptive data migration included Unified Clustered Active Cloud File Support Scalability EngineOptimized for Virtual Server Environments – Virtual storage for flexibility – VMware integration for manageability © 2011 IBM Corporation
  11. 11. IBM Storwize V7000: A New Era in Midrange Storage Efficiency  Modular, midrange disk storage that grows as your needs grow Expand Easily – Scales to (240) HDDs (Single System)  Enterprise class capabilities in a midrange offering – Virtualization, thin provisioning, FlashCopy, Easy Tier all built in – Sophisticated local and remote mirroring  High Performance in a Midrange Disk System – Up to 100,000 IOPS for “database-like” 70/30 R/W workload  Easy to set up and manage – Innovative, intuitive GUI eliminates complexity – Nondisruptive data migration included, unique in a product of this class  Ushering in a new era in storage efficiency Start Small – Save up to 75% of space using space efficient FlashCopy – Increase disk utilization up to 30%  Investment protection © 2010 IBM Corporation – Virtualize external storage arrays and extend asset life
  12. 12. Start Small and Grow Easily Scale Up Scale Out Easily add up to 9 expansion Cluster with another Storwize enclosures V7000 Expand capacity up to 240TB Expand capacity up to 480TB Grow BigStart small ClusterOne 24-bay control enclosure up to 4x V7000 Grow Go Bigger Faster © 2011 IBM Corporation
  13. 13. IBM Systems and Technology GroupVirtualisation Built-In - Virtualise the ‘Complete Infrastructure’ FREE Virtual Centre Plug-In for Storwize V7000Virtual Server Infrastructure Manage Tivoli Storage Productivity Center Storwize V7000 Storwize V7000 ManageVirtual Storage Infrastructure Storage Virtualisation 13
  14. 14. Storage Host ServersVirtualisationBuilt Into EveryStorwize V7000 Host Volumes SAN Volume Controller or V7000 Storage Pool Storage Physical Disks Management HP EVA EMC IBM DS4000 Storage Controllers 14 © 2011 IBM Corporation •14
  15. 15. Storage Efficiency Built-In  Increase disk utilisation by 30% or more  Improve efficiency and ultimately save moneyVirtualisation Used  Virtualized volumes are Used mapped to physical devices Used Used Used Used Used Used  Achieves more usable capacity using less physical storageThin Provisioning Dynamic  More productive use of growth available storage  Across all supported host platformsWithout thin provisioning, With thin provisioning, applications canpre-allocated space is reserved grow dynamically, but only consume  Zero-aware Thick to Thinwhether the application uses it or not space they are actually using migration Automated Tiering “Easy Tier” pools identify the busiest data extents and automatically relocate them to SSD Automatic highest performing Solid-state relocation Disks HDD Remaining data extents can take advantage of higher capacity, price optimized disks © 2011 IBM Corporation
  16. 16. Storwize V7000 + DCS3700 = Lowest Cost per TB Our customers are looking to store ever more data. They want class-leading features but at the same time find themselves constrained by: *Budget *Rack Space *Power & Cooling Leveraging Storwize V7000 to virtualise DCS3700 addresses all of these points while maintaining the full functionality of Storwize V7000.16 © 2010 IBM Corporation
  17. 17. Storwize V7000 + DCS3700 = Lowest Cost per TB The DCS3700 provides: *Extremely low per TB cost *Extreme density of 45TB per U of rack space *60x 3TB drives in just 4U controller *Up to 180 drives / 540TB in 12U *Excellent power consumption with efficient PSUs and variable fans *Intelligent design lowers cooling requirement *Unrivalled serviceability for this density -Drives contained in 5 drawers of 12 disks -All drives remain accessible even when drawers extended for drive replacement17 © 2010 IBM Corporation
  18. 18. Storwize V7000 + DCS3700 = Lowest Cost per TB Deploy SSD, SAS 15k & SAS 10k in Storwize V7000 Deploy smaller quantities of NL-SAS in Storwize V7000 BUT... If your customer wants to purchase more than 2 trays of 3.5" NL-SAS You should consider combining Storwize V7000 & DCS3700. Business Partner buy price from: 1 x V7000 + DCS3700 with 180TB raw = £280 per TB* 1 x V7000 + DCS3700 with 360TB raw = £227 per TB* 1 x V7000 + DCS3700 with 540TB raw = £210 per TB* These prices are for a fully featured high capacity system and include 3 years support and maintenance on the whole solution. Just add disks and enclosures to the V7000.18 © 2010 IBM Corporation
  19. 19. Storwize V7000 + Virtualised IBM DCS3700= Outstanding price per TB with un-compromising functionality  Extremely low per TB cost HP IBM Oracle  Inherits full V7000 functionality  DCS3700 extreme density – 60x 3TB drives in just 4U – 180 drives / 540TB in 12U Virtual Virtual Virtual Virtual SAN Disk Disk Disk Disk  Density without compromise – Unrivaled serviceability 100% Virtualized Storage – Drives in 5 drawers of 12 disks IBM V7000 – All drives remain accessible even when drawers extended DualDrives (20 power to 60) supplies Dual cooling units IBM DCS3700 Dual © 2011 IBM Corporation 19 controllers
  20. 20. Storwize V7000 Unified What this is  Unified storage system with tightly integrated management for both block and file capabilities  Support for NFS/CIFS/FTP/HTTPS/SCP file V7000 Unified protocols in addition to existing block functions (FCP and iSCSI) 6U  File replication and file level snapshots V7000 Unified for business continuity and disaster recovery in addition to existing block functions Why It Matters  Convergence of even more workloads into one Storwize V7000 Unified system for greater storage efficiency  Enables consolidation of multiple stand-alone file servers to reduce management effort  Upgrade path for installed Storwize V7000 systems (planned availability 1H2012)  Enables deployment of a broad set of applications from within a single storage system, especially in shared storage environments20 © 2011 IBM Corporation
  21. 21. What’s Different About Storwize V7000 Unified? Based on highly successful Storwize V7000 block storage system Fully integrated user interface for block and file data simplifies management – Not a “unified” launcher for two different interfaces IBM Active Cloud Engine™ technology delivers automated storage efficiency capabilities – True policy-based management of files – With user-defined policies! Built-in IBM Tivoli Storage Manager client simplifies backup to TSM server – Support for NDMP enables use of third-party backup clients Simple USB key based initial setup: extends successful Storwize V7000 approach21 © 2011 IBM Corporation
  22. 22. IBM Active Cloud Engine™ for Storwize V7000 Unified IBM Active Cloud Engine Value – Lowers storage cost by moving files transparently to the most appropriate tier of storage – Controls storage growth by moving older files to tape and deleting unwanted or expired files – Enhances administrator productivity by automating file management – Improves data protection by identifying files for backup or DR – High-performance: can scan billions of files in minutes22 © 2011 IBM Corporation
  23. 23. File Example Using Active Cloud Engine File creation 30 days EasyTier SSD / SAS 180 days 60 days (deduplicate) NL-SAS SATA Externally Virtualized HP EVA Backup catalog Intelligent Backup offers (deduplicate) Better efficiency: Progressive incremental, deduplication Tighter control: File-level policy control Faster recovery: Backup catalog vs NDMP23 © 2011 IBM Corporation
  24. 24. Define Active Cloud Engine ILM Policies in the GUI This dialog is modeled on the Storwize V7000 volume creation dialog When to run this policyWhich files do notget migrated under this policy24 © 2011 IBM Corporation
  25. 25. Why Active Cloud Engine?IBM Active Cloud Engine Will Enable Active Clouds Files appear to live in the cloud  Single view of files – wherever you are in the world  Files flow to the users – Users don’t have to chase their files  Files live closer to users – Policy-driven distribution speeds file access25 © 2011 IBM Corporation
  26. 26. Storwize V7000 can provide you with a necessary capacity upgrade… PLUS rejuvenate your existing storage investment with: •New features: Unified & Thin Provisioning •Better utilisation & efficiency •A great GUI & VMware integration •Spectacular ease of use AND provide a proven migration path off your old storage when26 you are ready with © 2011 IBM Corporation
  27. 27. Storwize V7000 even has the ability to give your existing storage a performance boost with included Easy Tier and optional SSD’s New functionality can be delivered to the platform via software updates and licenses. You can benefit from these on both V7000 and your existing storage.27 © 2011 IBM Corporation
  28. 28. MTS UKI IBM maintenance OfferingsWhat are we offering? Hardware maintenance (post warranty only) – IBM Service – Only new parts used, full remote tech support, etc What can we do – EMC, STK, HP, SUN, etc – Includes EVA, Symmetrix, DMX, Clarion & Connectrix – and now DMX3 & DMX4Why do customers come to us? To help reduce support costs – we’re very competitive To help them break the EMC warranty cycle – greater flexibility Gives them a viable & credible alternative to the OEMHow can we help you? We can help break the EMC stranglehold – foot in the door We can offer short term support for migrations – EMC displacement We can support non-IBM products that remain – V7000 / HP EVA Recent bids vary from £100K to $1M p.a.28 © 2012 IBM Corporation
  29. 29. MTS UKI IBM maintenance OfferingsMulti-Vendor IBM Support - What’s in it for you? Overcome most common objection to heterogeneous storage virtualisation Opportunity to propose a broader solution – increase revenue BP’s get paid on this in the same way they get paid on any IBM maintenance - same discounts, margins etc. We are currently offering an additional 12 points of margin on new multivendor contracts sold by 30th June BP’s can always use the "fee for lead" promo and get paid for passing the lead to MTS.29 © 2012 IBM Corporation
  30. 30. Top Features in the UK Ease of Management - Great GUI and VMware integration Scalability - Scale-up or scale-out without disruption IO Performance - Up to 1m IOPS with 4-way cluster Integrated DP & DR - Integrated TSM client and ILM capability - FlashCopy Manager protects VMware, Exchange, SQL, Oracle & DB2 Density / Floorspace IDC European Storage Survey 2011© IDC 04/20/12 30
  31. 31. A New Standard for Midrange Storage:Storwize V7000 & V7000 Unified - Features & Advantages Storwize V7000 now 74% off list to T2 BP using Value Seller Use Existing Storage Improve Incredible Consolidate Productivity & Unified File Server & Assets & Ease Virtualization Ease of Use Reduce Costs File Support NAS Sprawl Migration Performance Low Entry Reduce Costs Clustered Active Cloud Easy Tier & Save Cost Price & Linear Speed Backup Scalability Engine Vs. HDD’s Growth Costs & Ease Admin © 2012 IBM Corporation
  32. 32. Storwize V7000 - Easy As 1-2-3 easy interface to manage ALL existing storage• Reduce on-going administration costs with extreme ease-of-use• Integrated application protection for VMware, Exchange, SQL, Oracle, DB2 unique complementary deployment methods• Rejuvenate almost any existing storage with data in place • Reduce depreciation costs by sweating existing assets • Simplify management where growth & costs are spiralling• Migrate any quantity of existing data with “Thick to Thin” non-disruptive data movement • Reduced disruption & risk to business processes & applications • Migration to IBM Storwize V7000 is easier than staying with same vendor exceptional ways to optimise storage & reduce costs• Maintain and maximise investment in existing storage assets• Add leading-edge storage efficiency to new V7000 AND existing storage• Be Licensed to Kill current license/maintenance costs with FREE V7000 features © 2012 IBM Corporation
  33. 33. Storwize V7000 - Easy As 1-2-3 for IBM BP’s great margin stack with Value Seller• Earn up to 74% discount off list with no cap to your earning potential with quick turnaround• BP’s trading Storwize V7000 are said to be earning 20% NRM and beyond on many deals low-conflict ways to sell to new or existing accounts• Rejuvenate almost any competitive or older IBM DS storage avoiding forklift upgrade • Unique positioning that avoids usual 3-5 year upgrade cycle so you can sell to anyone • Offer a different approach where your competition suggest upgrades or go direct• Migrate any quantity of existing data FREE but with strong value statement to customer • Low cost & low risk method of migration with IBM or BP led services offering • Migration to V7000 is easier than same vendor and more profitable for you unique ways to show your value to the customer• Competitive non-disruptive offering preserving investment & confidence in existing storage• Total support from IBM with enablement, incentives and unique backing of UK Hursley Labs• Provide low-cost future-proof solution that enables deployment of new features © 2012 IBM Corporation
  34. 34. Storwize V7000 - Easy As 1-2-3 for IBM’ers ‘Greatest Hits’ album of IBM Enterprise features• Totally IBM true-blue solution with complete control over development & costs• SVC + XIV + DS8000 + GPFS = a winning solution with a truly unrivalled pedigree unique methods to position IBM storage• Rejuvenate almost any storage and provide single contract maintenance under IBM MTS • Low entry point price and short sales cycle to secure IBM footprint for 3-5 years • Offer an unmatchable approach where competition only offer complete replacement• Migrate any quantity of existing data FREE and avoid usual perceived project risks • Packaged IBM services to show customer way forward rather than forced migration • Migration to V7000 easier with less depreciation than staying with incumbent vendor winning tactics to open conversations• Easiest storage to sell into a competitive situation preserving investment in current estate• Maintain current storage while preserving investment and increasing capacity• No threat to existing strategies or assets while offering a strategic IBM solution © 2012 IBM Corporation

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