Employee Engagement - Enhancing Customer Experience from the Inside
1. Exceptional employee
experience defines the most
successful companies in the
world. Will you be one of them?
Employee Engagement:
Enhancing Customer
Experience from the
Inside
by SoGoSurvey
2. One thing we’ve learned since the economic
collapse ten years ago: big salaries and gold-plated
benefits do not guarantee a happy or productive
workforce or amazing employee engagement.
To nurture the bottom-line, companies have spent
decades figuring out ways to improve the customer
experience. After all, happier customers means
more business and higher revenue, right?
Getting Started
3. Turns out the solution was under our noses the
whole time: the key to maximizing
the customer experience is improving
the employee experience.
But how? The key is building a crystal-clear
understanding of your staff and their connection to
the company.
4. Engaged employees always add value, but what
exactly is ‘engagement’? Engaged employees have
an emotional commitment to work, and willingness
do their best at the job. If staff are positive, happy,
satisfied at work, and feel like a valuable cog in the
business machine, then you’re doing the right thing.
The trick is making it happen.
Does it really matter how
“engaged” employees are?
5. The Temkin Group’s latest Employee Engagement
Benchmark Study says that engagement largely
boils down to feeling a real connection with the
values, vision, and brand of the company.
And how do you build that connection?
Talk to your employees about your values, vision,
and brand.
Transforming Work Culture
6. Show employees how their contribution makes a
difference, implement changes based on their
feedback, and share a tangible vision for the future.
This is only one step in building employee
engagement for the long-term, but it’s the most
immediately crucial.
7. So how do you gather enough reliable data to bring
your insightful, actionable lets-boost-employee-
engagement plans to life? Ask for it.
One reason that surveys yield such reliable and
actionable data is anonymity.
Understanding Your
Employees
8. As long as no one is lurking over their shoulder,
employees can express themselves with total
honesty through surveys.
Our Employee Engagement Survey questions are
designed to help you identify the factors that drive
employees to perform their best at work.
Accurate Data Tracking
9. You’ll learn what positive challenges they face, why
they become demotivated, and get a precise
reading for how engaged each employee is with
your brand.
Don’t forget: asking the right questions is only half
the battle. You also need the right answers. And
good formatting, and an clean user interface.
Without all the right inputs, it’s impossible to pool
reliable data.
10. If you’ve never done a business survey before, no
worries! We’ve built a sample engagement
survey you can check out if you’d like to visualize
this a bit better!
Here’s a quick survey of our own:
• Do you track employee engagement data?
• Is it transforming your business?
11. Every business in the world can guarantee getting
the right data. An official employee engagement
survey is tried and tested extensively before being
put into action. Using our templates, all the data
you need will be at your fingertips; all you have to
do is put it to action.
Exceptional employee experience defines the most
successful companies in the world. Will you be one
of them?
Conclusion