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E ma rketing 22
1.
E- MARKETING
2.
3.
4.
5.
32
6.
E-Marketing
Electronic Marketing “ ”
7.
E- marketing
8.
9.
10.
Traditional Marketing)
E- Marketing
11.
12.
E-Marketing E-Marketing
13.
14.
E-Marketing
15.
Identifying)
16.
Anticipating)
E-Marketing easy Jet (http://www.easyjet.com)
17.
Satisfying)
E-Marketing
18.
(e-Marketing
Strategic Planning)
19.
e- Marketing
20.
Business Customer
Government
21.
9 B2B
B2G B2C G2B G2G G2C C2B C2G C2C
22.
Business to Business
: B B EDI (Electronic Data Interchange) Extranet Just-in-time
23.
Business to Consumer
: B C (SMEs) World Wide Web e-Mail Web Site Web Site
24.
Business to Government
: B G (Government Procurement)
25.
Customer to Customer
: C C Web site
26.
Consumer to Business
(C B) Internet Online
27.
Government to Business/Citizens G
B, G C)
28.
B2B Model
B2B (Business to Business) Ex. www.FoodMarketExchange.com
29.
B2G Model
B2G (Business to Government)
30.
B2B Model
www.plasticsnet.com
31.
B2C Model
(Business to Consumer) www.amazon.com ,www.jobsdb.com Ex. www.AR4U.com, www.Tohome.com
32.
33.
G2B Model e-Revenue
34.
G2G Model
Government Fiscal Management Information System :GFMIS) www.gfmis.go.th
35.
G2C Model Government to
Citizen e-Government , e-Citizen Smart Card
36.
C2B Model (Mobile Commerce)
37.
C2G Model email
email
38.
C2C Model www.thai2hand.com
www.ebay.com
39.
C2C Model Ex. www.ThaiSecondhand.com,
www.Ebay.com
40.
Online Marketing Mix
6 C’s Long tail
41.
Online Marketing Mix
Jerome McCarthy Michigan State University 4P’s Product + Price + Place + Promotion 3 Personalize or Personal Interest + Personal Network + Public Commentary
42.
Product
Privacy Place 7P’s Payment Price Personalize Promotion
43.
1. Product
E-Commerce • (Digital Goods Product) Software (Palm Software, ) Media (Music, Picture) (E-Book) • (Physical Goods Product) Books, Computer, , Silk Screen, •
44.
2. Price •
( • • -
45.
3. Place • •
/ Friendly user • • •
46.
4. Promotion •
& PR Banner, E-mail • Up Sale Cross Sale Up Sale Up Sale Cross Sale
47.
5. Privacy ( •
Privacy Policy • - E-Mail
48.
7. Payment •
Credit Card – Payment • Credit Card
49.
Content
Convenience Community 6C’s Communication Commerce 6 Customization
50.
51.
e-Marketing
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