Social Strategy created by Jonathan Halvorson, Dominic Urrutia, Marco Henry Negrete Jr.,Jordan Ramirez, Andy Nguyen, and Floyd Hijada

1. #JordanBrand
#Sneakerhead
#Jordans
#Shoehead
#IGsneakercommunity
Its time to jump in
the conversation.

2. Background
Jordan brand is one of the
world’s most recognizable and
successful brands with a huge
global following.

3. Situation Analysis
Despite having a large following,
Jordan Brand has low
engagement with its fans.

4. Making Jordan Social

5. Joining the
conversation

6. Create a space on Jumpman23.com for
the sneaker head community
Jordan Heads

7. Shift the conversation

8. Brand Advocates
Recognize
Reward
Utilize

9. #Jordan community
on Instagram

10. Letting fans tell their story
YOUR SHOES. YOUR STORY.
Blog. Forum. News.

11. Audience
Fans. Enthusiasts. Shoe Blogs.

12. Radian 6 data

13. Platforms
Create Join Enhance Connect

16. Advocate Program
Fan of the week.
“My Jordan Story” blog.
Collection of the week.

17. Employee Involvement
Participation NOT
Participation NOT
promotion.
promotion.

18. Strategic employee involvement leads to successful
engagement with customers.
Two-way conversation is key.

19. Measure