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Roxy presentation NMDL

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Roxy presentation NMDL

  1. 1. N M D L P R E S E N TAT I O N B Y H E AT H E R N Y K A M P
  2. 2. FACTS ABOUT ROXY• Founded in 1989, Roxy was launched by the male brand Quiksilver.• Roxy is a high-end apparel company that also sponsors professional athlets.• Roxy was created for the lovers of board sports but has expanded its fan-base.
  3. 3. • They know their audience• Consistent but not monotonous• Bright, intriguing, dynamic advertising• Relates to a large group of people• Play to girl’s need for adventure
  4. 4. WHAT IS A ROXY GIRL?Roxy is colorful, bright, an d youthful.It is for active, adventuro us young women and girls.Target audience is females between the ages of 12-24They have two separate lines for girls and adults
  5. 5. ROXY PRODUCTS • Clothing • swimwear • Snowboards etc. • Surfboards etc. • Home goods • Shoes • Fragrance
  6. 6. THE NEXT STEP While Roxy uses social media sites, they can improve. • They have 2.2 million likes on Facebook • Competing with Billabong • Draw in more likes • Create reasons to stay on the page and interact • Increase time spent on Roxy sites • Tap into smartphone potential (make Roxy mobile)
  7. 7. HOW TO MEET GOALS: DEVELOP APPS1. Developing an interactive game.User will spend more time on site(more likely to link to products)
  8. 8. HOW TO MEET GOALS: DEVELOP APPS2. Develop way for user to try on clothing on mobile device (phone or tablet)User will be more likely to make purchase. Shopping will be easy andpersonal
  9. 9. • It is proven that repetitionINCREASE EXPOSURE increases liking • Get name out by increasing sponsored events • Increase partnership with other companies • Stream events live on YouTube as well as Instagram photos • Trend on twitter by using event exposure
  10. 10. SPONSOR MORE ATHLETES• Roxy already sponsors top athletes• By making more appearances at an invitational or the x-games Roxy can become more desirable.• The Roxy name will be attached with trophies and medals• Athletes can be celebrities
  11. 11. INCREASE PROFIT
  12. 12. ANNUAL MARKETING PROFIT GOALImprovements by December 2013Monitor:• Online traffic• Use of keywords• New followers on social networking sites• Increase in online purchases• Amount of downloaded apps
  13. 13. MARKETING PLAN: SUMMARY • Increase social media presence • Use apps • Use events, sponsorship, and partners • Use athletes This will increase Facebook, Twitter, Instagram, and YouTube following and will direct traffic to Roxy site or blog.

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