Last week at Ogilvy London, we were joined by Shazam, the ninth most downloaded app of all time – that's 700 million downloads globally! In this session Shazam touched on its evolution over the last 15 years covering: – Stories that use music to connect brands and customers – The platform's technology and data – The audience and the music they love/ what the audience does with that music – Trends, moods and insights into the effect music has on people, all over the world!

4. 200+ COUNTRIES IN THE WORLD700M+DOWNLOADS
SHAZAM IS WHERE THE WORLD
DISCOVERS NEW MUSIC
35M+ SONGS IN THE CATALOG
10% OF THE WORLDS DIGTAL
MUSIC SALES

5. SHAZAM IS MUSIC

6. STRICTLY CONFIDENTIAL © Copyright 2014 Shazam Entertainment Ltd.
WORLD CLASS MUSIC RECOGNITION
$300 MILLION IN DIGITAL MUSIC SALES IN 2013, ACCOUNTING FOR 7%
OF ALL DIGITAL MUSIC SALES WORLDWIDE
400K
DOWNLOADS/DAY
600K
STREAMS/DAY

7. SHAZAM CAN PREDICT THE HITS
Our charts influence music industry leaders…….
“The Shazam charts are very powerful for us now, and in certain
cases iTunes and sales charts. The production teams that work on
those shows are monitoring audience responses to the tracks they
play. Radio 1 drives an incredible reaction on Shazam. If there's a
track that we've played that’s gonna resonate at scale, we usually see
that on Shazam the following day.”
George Ergatoudis, Head Of Music, BBC Radio 1

8. SHAZAM’S REACH
IS HIGHER THAN
MANY SOCIAL
NETWORKS

9. Fetty Wap was first Shazamed in June 2014, six
months before opening a Facebook profile
Shazam is often ahead of Radio and Sales
SHAZAM DATA CAN HELP DISCOVER
NEW ARTISTS EARLY

10. Follow-on indicators corroborate our prediction that DeJ Loaf is set to be massive in 2015:
● Currently her hit single ‘Try Me’, uploaded 3 months after the initial spike in Shazam data, has
been viewed 9m times on YouTube.
● Her tracks have been streamed 10m times on Spotify
● She has been Shazamed by 1.5m unique users.
DEJ LOAF

11. DeJ Loaf began gaining
traction in her hometown of
Detroit in August 2014.
The trend, set by tastemakers
in Detroit, was amplified by
similar music enthusiasts in
the larger markets of NY, LA
and Houston from October.
She went on to rise to no. 1 in
the NY Shazam chart - a huge
indicator that she would go on
to break through as a
mainstream artist.
IN DEPTH: DEJ LOAF

12. EMERGING ARTISTS

13. Galantis
CASE STUDY

14. Shazam classifies trending artists in
three categories
● WATCH: early signs of growth
potential
● TRENDING: strong trend,
sustained growth
● HOT: flying through the charts
Enters Watch
list
SHAZAM FIRST DETECTS POTENTIAL FOR
GALANTIS IN OCTOBER 2013
CASE STUDY: GALANTIS
Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13

15. Enters
Watch list
Enters
Trending list
Shazam classifies trending artists in
three categories
● WATCH: early signs of growth
potential
● TRENDING: strong trend,
sustained growth
● HOT: flying through the charts
ONE YEAR LATER, GALANTIS PICKS UP AND
SHOWS FAST GROWTH
CASE STUDY: GALANTIS

16. Enters Watch
list
Enters
Trending list
Enters Hot
list
Shazam classifies trending artists in
three categories
● WATCH: early signs of growth
potential
● TRENDING: strong trend,
sustained growth
● HOT: flying through the charts
IN DECEMBER 2014, GALANTIS IS ON FIRE
CASE STUDY: GALANTIS

17. Shazam recognized Galantis’ potential 17 months before his peak within Shazam,
and 20 months before his peak in the Billboard Dance chart
CASE STUDY: GALANTIS
Watch list on
10/13
Trending list on
11/14
Hot list on
12/14
Peak on 3/15
● Galantis peaks
in Shazam in
March 2015
● Peaks in
Billboard
Dance chart in
June 2015

18. BIG POP HITS TEND TO BE THE
SAME ALL OVER, MOSTLY
BECAUSE OF RADIO
Major Lazer is in the top 3 tracks on Shazam
in 4 out of 5 continents
Major Lazer is in the top 10 tracks on
Shazam in 70% of the top 50 US cities

19. TRENDING LOCALLYPOPULAR IN LONDON
1. Major Lazer
Lean On
2. OMI
Cheerleader
3. Lost Frequencies
Are You with Me
1. Grace
You Don’t Own Me
2. Mechanical Bride
Umbrella
3. Donaeo
Mami No Like
Shazam has developed unique, hyperlocal charts that highlight what is
truly unique about a city’s musical scene
SHAZAM HAS DEVELOPED LOCAL CHARTS THAT CAPTURE
WHAT IS UNIQUE ABOUT A CITY’S MUSICAL SCENE

20. TRENDING IN OAKLANDTRENDING IN BERKELEY
1. Zedd
Beautiful Now
2. Galantis
Runaway (U & I)
3. D.R.A.M.
Cha Cha
1. La Poderosa Banda San Juan
Disculpa Corazón
2. Banda Rancho Viejo
Mil Veces Te Quiero
3. Fetty Wap
679
Berkeley, CA and Oakland, CA share all popular songs, but their
musical differences are apparent when looking closer
SHAZAM’S HYPERLOCAL CHARTS DIFFERENTIATE BETWEEN
NEARBY LOCATIONS & REFLECT LOCAL CULTURE

21. 21© 2014 Shazam Entertainment
“Obviously music syncs have become uber-
important over the last decade but now the
overall sound of a brand – music,
mnemonics, sound design and sonic
signatures should become just as vital to the
brand’s messaging via the second screen.”
- Josh Rabinowitz, Director of music at
Grey New York (WPP)
x

22. SHAZAMING DRIVEN BY TV ADS
Music used in TV commercials capture Shazam users attention, prompting them to Shazam organically…
“Rather Be”
Clean Bandit
120K SHAZAMS
“Real Love”
Tom Odell
186K SHAZAMS
“You’re The One That I want”
Lo-Fang
71K SHAZAMS
“Diamonds”
Josef Salvat
60K SHAZAMS
“This Head I Hold”
Electric Guest
42K SHAZAMS
“Buys Earnin”
Jungle
42K SHAZAMS
“it’s you”
Emma Louise
38K SHAZAMS
“I Want To Know What Love Is”
Foreigner
35K SHAZAMS
“I Am The Best”
2NE1
51K SHAZAMS
“How You Like Me Now”
The Heavy
24K SHAZAMS
© 2014 Shazam Entertainment | Source: Internal data, Q4 2014

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SHAZAM RESULTS DRIVEN BY TV ADS
M&S used Clean Bandits track “Rather Be” in their television initiative in 2014. Without a call-to-action on screen, music
directly influenced a response from our users to Shazam the commercial organically.
Clean Bandit Shazams
before inclusion in M&S
commercial
M&S Commercial
launches
Shazaming continues
beyond launch of
commercial

24. OWN, EXTEND, EXPLOIT

25. OWN THE SOUND OF YOUR BRAND WITH SHAZAM

26. SHAZAM USER SONIC PROFILE
JUST LIKE A FINGERPRINT WE CAN
IDENTIFY AND TARGET UNIQUE
SHAZAM USERS. THIS USER IS A HUGE
ED SHEERAN FAN
OPENING UP TO MUSIC GENRES CAN CREATE
MAXIMUM REACH AND EXPOSURE ACROSS THE
MOST SHAZAM’ED ARTISTS AS A WHOLE GIVING
YOUR CAMPAIGN OPTIMUM VISABILITY
ED SHEERAN IS SHAZAM’ED BY MILLIONS OF
UNIQUE USERS. THIS WOULD MEAN ANY
BRAND ADVERTISING PLACED ON THIS ARTIST
WILL HUGE REACH BUT WE DON’T HAVE TO
STOP THERE…
1
2
3

27. EXPLOIT THE SOUNDAROUND YOU THROUGH SHAZAM

28. DEVELOPMENTS 2015

30. Places and objects will soon become Shazamable, which means that
brands can deliver engaging experiences to consumers nearly anywhere.
30
BEACONS

32. REPORTING

38. THANK YOU