This is the presentation outlining the findings of the 2012 Social Media Sustainability Index. It was presented on Jan 24 at the Frontline Club in London

1. The Frontline ClubF Jan. 24, 2012
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DOWNLOAD THE FULL REPORT AT
http://socialmediainfluence.com/SMI-report/

2. About SMI

3. What Social Media and Sustainability Have in Common
Authenticity
Community Creativity
Transparency

4. Selecting the 100
350
250
108
The 100

5. What Do People Want From Companies?
Entertainment Response Knowledge Leadership
Honesty Respect

6. How Can Companies Serve that Need?
Be Creative Be There For Them Be Informative Be Useful
Be Transparent Be Authentic

7. Think Like an Editor – What’s Your Story & Where Does it Live?

8. Ranking Criteria for the 100
• Useful communication: possible 20 points
• Commitment to community: possible 20 points
• Transparency (allowing comments and replying): 10 points
• Communicating actions not beliefs: possible 10 points
• Social media shareable CR/Sustainability Report: possible 10
points
• Regular updates of social media communication: possible 10
points
• Creative storytelling: possible 20 points

9. What We Didn’t “Like”

10. The Top 10
Position Company 2010 position
1 GENERAL ELECTRIC 1
2 IBM 2
3 FORD 3
4 PEPSICO 6
5 BBVA 11
6 ALLIANZ 7
7 VF CORPORATION -
8 LEVI’S -
9 SIEMENS 58
10 KIMBERLY-CLARK/FED EX 34/12

11. By the Numbers

12. By the Numbers

13. By the Numbers

14. By the Numbers

15. By the Numbers

16. The Wizness Green Twitterati

17. Major Best Practice Theme
Big
Editorial
Campaign
Storytelling
Ideas

18. Types of Content/Platforms

19. Interested in learning more?
• Download the entire report at:
• http://socialmediainfluence.com/SMI-report/
• Want to know about our social media
sustainability consulting? Contact matthew at
socialmediainfluence.com or @mateoy

20. Don’t Forget….The SMI Conference 2012