The Frontline ClubF Jan. 24, 2012                        –      DOWNLOAD THE FULL REPORT AThttp://socialmediainfluence.com...
About SMI
What Social Media and Sustainability Have in Common                       Authenticity              Community            C...
Selecting the 100                     350                     250                     108                    The 100
What Do People Want From Companies? Entertainment       Response   Knowledge   Leadership                 Honesty        R...
How Can Companies Serve that Need?  Be Creative       Be There For Them   Be Informative   Be Useful                Be Tra...
Think Like an Editor – What’s Your Story & Where Does it Live?
Ranking Criteria for the 100   • Useful communication: possible 20 points   • Commitment to community: possible 20 points ...
What We Didn’t “Like”
The Top 10   Position   Company                 2010 position   1          GENERAL ELECTRIC        1   2          IBM     ...
By the Numbers
By the Numbers
By the Numbers
By the Numbers
By the Numbers
The Wizness Green Twitterati
Major Best Practice Theme                               Big               Editorial                            Campaign   ...
Types of Content/Platforms
Interested in learning more?   • Download the entire report at:   • http://socialmediainfluence.com/SMI-report/   • Want t...
Don’t Forget….The SMI Conference 2012
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Social Media Sustainability Index 2012

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This is the presentation outlining the findings of the 2012 Social Media Sustainability Index. It was presented on Jan 24 at the Frontline Club in London

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Social Media Sustainability Index 2012

  1. 1. The Frontline ClubF Jan. 24, 2012 – DOWNLOAD THE FULL REPORT AThttp://socialmediainfluence.com/SMI-report/
  2. 2. About SMI
  3. 3. What Social Media and Sustainability Have in Common Authenticity Community Creativity Transparency
  4. 4. Selecting the 100 350 250 108 The 100
  5. 5. What Do People Want From Companies? Entertainment Response Knowledge Leadership Honesty Respect
  6. 6. How Can Companies Serve that Need? Be Creative Be There For Them Be Informative Be Useful Be Transparent Be Authentic
  7. 7. Think Like an Editor – What’s Your Story & Where Does it Live?
  8. 8. Ranking Criteria for the 100 • Useful communication: possible 20 points • Commitment to community: possible 20 points • Transparency (allowing comments and replying): 10 points • Communicating actions not beliefs: possible 10 points • Social media shareable CR/Sustainability Report: possible 10 points • Regular updates of social media communication: possible 10 points • Creative storytelling: possible 20 points
  9. 9. What We Didn’t “Like”
  10. 10. The Top 10 Position Company 2010 position 1 GENERAL ELECTRIC 1 2 IBM 2 3 FORD 3 4 PEPSICO 6 5 BBVA 11 6 ALLIANZ 7 7 VF CORPORATION - 8 LEVI’S - 9 SIEMENS 58 10 KIMBERLY-CLARK/FED EX 34/12
  11. 11. By the Numbers
  12. 12. By the Numbers
  13. 13. By the Numbers
  14. 14. By the Numbers
  15. 15. By the Numbers
  16. 16. The Wizness Green Twitterati
  17. 17. Major Best Practice Theme Big Editorial Campaign Storytelling Ideas
  18. 18. Types of Content/Platforms
  19. 19. Interested in learning more? • Download the entire report at: • http://socialmediainfluence.com/SMI-report/ • Want to know about our social media sustainability consulting? Contact matthew at socialmediainfluence.com or @mateoy
  20. 20. Don’t Forget….The SMI Conference 2012

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