Social media case study for Hood Jeans. The campaign includes social media strategy, social media monitoring and social media management

1. Hood Jeans
Social Media Case Study
www.mysocialagency.com

2. We helped Hood
Jeans to create one
of the most engaged
communities of
bikers on the
internet.
www.mysocialagency.com

3. We also helped them expand into new foreign markets, targeting bikers in
New Zealand, Australia, USA and Europe.
www.mysocialagency.com

4. We listened to, and engaged with bikers worldwide over a 6 month
campaign. We gave Hoods audience what they wanted, creating
continuous viral content over 5 key networks.
www.mysocialagency.com

5. Facebook ‘talking about this’ averaged at 36.79% and the campaign
generated over 5,000 cross network connections for Hood.
3000
2500
2000
1500
1000
500
0
The number of people who engaged with Hood
Jeans page. Engagement includes any click or story
created. (Unique Users)
www.mysocialagency.com

6. Web traffic increased by 58.2% year on year. With a combination of
Facebook, Twitter, Tumblr and Reddit leading the way.
www.mysocialagency.com

7. Hoods online sales almost doubled year on year. Including a 400%
increase in overseas sales.
www.mysocialagency.com

8. The result - we are now Hood Jeans retained internet marketing agency
managing global SEO as well as seasonal social campaigns.
“We are delighted with
the result of My Social
Agency’s work. They
are
professional, transpare
nt and knowledgeable
in their field. We look
forward to a lasting and
profitable relationship”
Managing Director –
Hood Jeans
www.mysocialagency.com