This document provides 21 tips for online branding and building brand visibility. Some of the key tips include bonding emotionally with online users, promoting distinctive values and mission, ensuring the brand is associated with credible sources, creating relationships and opportunities, maintaining a consistent posting schedule, knowing the target audience and building strategy, focusing on the company mission, managing online reputation, blogging, press release distribution, creating and distributing quality content, optimizing websites, and using social media marketing.