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ASSIGNMENT
Course Code : MS-495
Course Title : Ethics and Corporate Governancein Banks
Assignment Code : MS-495/TMA/SEM-I/2016
Coverage : All Blocks
Note: Attempt all the questions and submit this assignment on or before 30th April, 2016 to the
coordinator of your study centre.
Question. 1. “One mechanism to inculcate a uniform value system
within an organization would be to discuss decisions, not merely in
terms of the economic consequences, but also in terms of the
values that they represent. With reference to the statement given
above discuss how values can be reinforced in banks?
Answer:Whetherornotyour organizationhasdeliberatelydefinedandshapeditsinternalculture,it
is influencing your organization’s success right now. Your internal culture — what you collectively
value,howyoudothings,yourcommonlyheldbeliefsandexpectations — definesyourorganization.
It manifestsitself everywhere:inhowyouremployeesinteractwith one another, the care they take
in performing their jobs and the way they treat customers.
Consumers are more likely to connect with your brand if they have a good understanding of what
youare about,reinforcedbythe experience your staff delivers. When dealing with an organization
where employeestrulybelieve the valuesandmission,youcan feel the difference fromthe moment
you walk through the door. When employees are on board, it translates to a better and more
consistent service experience, which in turn builds trust, loyalty and business.
It takes work to improve internal communication and
Question. 2. How are ethical dilemmas resolved? Discuss it both
from the business and individual perspectives.

2. Answer:Ethicscan be dangeroustoyour career.The dangermaycome notfrom yourown ethics but
fromthe ethicsof people aroundyouandthe organizationof whichyouare a part. At work,youmay
be calleduponto do things that turn out to be unethical or even illegal. What should you do if that
occurs? According to the old adage, “The best defense is a good offense.” And the best defense
against involvement in wrongdoing is being prepared for organizational challenges that will
inevitably test your personal values, moral beliefs, and commitment to doing the right thing.
I believe that most people use a faulty model of
Question. 3. What are the economic and social responsibilities
related to CSR? How are these responsibilities integrated in the CSR
framework of banking sector?
Answer:Corporate social responsibility(CSR,alsocalledcorporate conscience, corporate citizenship
or responsiblebusiness) isaformof corporate self-regulationintegratedinto a business model. CSR
policyfunctionsasa self-regulatorymechanismwherebyabusiness monitors and ensures its active
compliance with the spirit of the law, ethical standards and national or international norms. With
some models,afirm'simplementationof CSRgoesbeyondcompliance and engages in "actions that
appear to further some social good, beyond the interests of the firm and that which is required by
law."The aim isto increase long-termprofitsthroughpositivepublicrelations,highethical standards
to reduce business and legal risk, and shareholder trust by taking responsibility for corporate
actions.CSR strategies encourage the company to make a positive impact on the environment and
stakeholders including consumers, employees, investors, communities, and others.
Proponents argue that corporations increase long-
Question. 4. How are the various models of Corporate Citizenship
different from one another? Discuss.
Answer:The idea behind corporate social responsibility is that companies have multiple
responsibilities to maintain. These responsibilities can be arranged in a pyramid, with basic
responsibilitiesclosertothe bottom.Asa businessmeetslower-level responsibilities that obligate it
to shareholdersandthe law,itcan move onto the higherlevel responsibilities that benefit society.
Economic Responsibilities:A company'sfirstresponsibilityisitseconomic responsibility -- that is to
say,a companyneedstobe primarilyconcernedwithturningaprofit.This is for the simple fact that
if a companydoesnot make money, it won't last, employees will lose jobs and the company won't
even be able to think about taking care of its social

3. Question. 5. Discuss the steps involved in integrating CSR with
strategy. Explain in the context of any bank of your choice.
Answer:Increasingly, companies are putting a public face on their corporate social responsibility
(CSR) activity,butisitdrivingcustomertrial,purchase and loyalty and ultimately brand equity? Too
frequently these activities are unconnected or, worst of all, go in opposite directions, which for
certaintypesof companiesbecome catastrophes. The authors describe three different approaches
for incorporating their CSR activities with their marketing activities.
Question. 6. Write short notes on the following:-
(a) Whistle Blower Policy
Answer: In its endeavour to provide its employee a secure and a fearless working environment,
Maruti Suzuki IndiaLimitedhasestablishedthe "Whistle BlowerPolicy". The purpose of the policyis
to create a fearlessenvironment for the employees to report any instance of unethical behaviour,
actual or suspected fraud or violation of Maruti Suzuki’s code of conduct or ethics policy to the
Ombudsman. The framework of the policy
(b) Social Audit
Answer:Social audit is a process of reviewing official records and determining whether state
reported expenditures reflect the actual moneyspent on the ground.Civil society organisations
(CSOs),non-governmentalorganisations(NGOs),political representatives,civil servantsand workers
of Dungarpur district of Rajasthan and Anantapur district of Andhra Pradesh collectively organise
such social audits to prevent mass corruption under the Mahatma Gandhi National Rural
Employment Guarantee Act (
(c) Global Reporting Index(GRI)
Answer:The Global Reporting Initiative (known as GRI) is an international independent standards
organization that helps businesses, governments and other organizations understand and
communicate their impacts on issues such as climate change, human rights and corruption. As of
2015, 7,500 organizationsusedGRIGuidelinesforthe sustainabilityreports.GRI Guidelines apply to
multinational organizations, public agencies, smaller and medium enterprises, NGOs, industry
groups and others. For municipal governments, they have
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