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1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
ASSIGNMENT
PROGRAM MBABF
SEMESTER IV
SUBJECT CODE & NAME MBF 403 CRM AND IT IN BANKING
CREDIT 4
BK ID B 1410
MAX.MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be approximately
of 400 words. Each questionis followedbyevaluationscheme.
1 a. Explain the stages of CRM implementation.
Answer:Here are the 5 stepsto a successful implementation:
 Planand prepare
 Setup and customize
 DeploySalesforce CRM
 Drive adoption
 Continuouslyimprove.
b. Describe CRM integration.
Answer: Customer relationship management (CRM) is a system for managing a company’s interactions
with current and future customers. It often involves using technology to organize, automate, and
synchronize sales,marketing,customerservice,andtechnical support.
CRM products:
CRMproducts come with many features and tools andit is important for a company to choose a product
based on their specific organizational needs. Most vendors will present information on their respective
websites.

2. c. Explain CRM workflow
Answer: workflow in CRM provides the facility to automate your business processes. Workflows are
triggered when a specified event occurs in the system, such as a record being created or field being
updated, and can be set to automatically perform actions including sending emails and creating or
updatingotherrecordsinCRM.
Some simple examplesofCRM workflow:
2 a. Explain the various CRM initiativesinBanks.
Answer: Customer relationship management is a broad approach for creating, maintaining and
expanding customer relationships. CRM is the business strategy that aims to understand, anticipate,
manage and personalize the needs of an organization's current and potential customers. At the heart of
a perfect strategy is the creation of mutual value for all parties involved in the business process. It is
aboutcreatinga sustainable
b. Explain Analytical CRM.
Answer: Analytical CRMsupports organizational back-office operations and analysis. It deals with all the
operations and processes that do not directly deal with customers. Hence, there is a key difference
between operational CRM and Analytical CRM. Unlike from operational CRM, where automation of
marketing, sales-force and services are done by direct interaction with customers and determining
customer’s needs, analytical CRM is designed to analyze deeply the customer’s information and data
and unwrap or disclose the essential convention and intension of behavior of customers on which
capitalizationcanbe done bythe organization.
3 a. What is core banking?
Answer: Core banking is a banking service provided by a group of networked bank branches where
customers may access their bank account and perform basic transactions from any of the member
branch offices. Core banking is often associated with retail banking and many banks treat the retail
customers as their core banking customers. Businesses are usually managed via the Corporate banking
divisionof the institution.Core bankingcoversbasicdepositingandlendingof money.
Normal core bankingfunctionswill include
b. Explain the significance ofcore banking.
Answer:A core bankingsystemisthe software usedtosupportabank’smostcommon transactions.
Elementsofcore banking include:

3.  Making andservicingloans.
 Openingnewaccounts.
 Processingcashdepositsandwithdrawals.
 Processingpaymentsandcheques.
 Calculatinginterest.
4 Withthe helpof a flowchart diagram discuss the working of E-pins.
Answer: E-PINs are similar to Call and Text Cards but are given via secured paper slips or via text
message.EachE-PIN has a card numberand a PIN numberwhichyoucan use to reload.
5 a. Explain the role of technologyinbanks.
Answer: The banking sector has embraced the use of technology to serve its client’s faster and also to
do more with less. Emerging technologies have changed the banking industry from paper and branch
based banks to ”digitized and networked banking services. Unlike before, broadband internet is cheap
and it makes the transfer of data easy and first. Technology has changed the accounting and
management system of all banks. And it is now changing the way how banks are delivering services to
theircustomers.
b. Describe cheque clearingusing MICR technology.
Answer: Cheque truncation is the conversion of a physical cheque into a substitute electronic form for
transmission to the paying bank. Cheque truncation eliminates cumbersome physical presentation of
the cheque and saves time and processing costs. To settle a cheque, it has to be presented to the
drawee bank for payment. Originally this was done by taking the cheque to the drawee bank, however
as cheque usage increased this became cumbersome and banks arranged to meet each day at a central
locationtoexchange chequesandsettle the money.
6 Define disasterrecoveryand contingency operationsplanning.
Answer: Disaster recovery is the area of security planning that deals with protecting an organization
from the effects of significant negative events. Significant negative events, in this context, can include
anything that puts an organization’s operations at risk: crippling cyberattacks and equipment failures,
for example,aswell ashurricanes,earthquakesandothernatural disasters.
A disasterrecoveryplan(DRP) documentspolicies,

4. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601