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General Principles of Intellectual Property: Concepts of Intellectual Proper...
Business policy and strategy
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Business Policy and Strategy
SBS MBA
STUDENT ID
UNIT TITLE
UNIT
CODE
Name (in Full)
__________________________________________________________
Total Marks: _______ / 50
2.
3. Answer any 5 of the following questions: Each question carries 10 marks.
Question.1.In your opinion, what is the single major benefit of
using a strategic-management approach to decision making? Justify
your answer.
Answer:You’ll be more proactive and less reactive in your approach to decision-making if you have
strategicplansinplace,ratherthan simple goals and objectives. While some decisions might seem
easy based on their effect on your short-term bottom line, these decisions can stall your ability to
make long-termimprovementsthathelpbuild your brand and increase the value of your company.
Strategic Management:Strategicmanagementisaprocessof settinglong-termgoalsandobjectives
based on where you want to see your company in the future. For example, you might set strategic
goals of becoming a national business, diversifying into new markets, franchising your company,
maintaining financial benchmarks for debt and cash
Question.2.Explain why a mission statement should not include
monetary amounts, numbers,Percentages, ratios, goals, or
objectives.
Answer:
Question.3.Identify a recent economic, social, political, or
technological trend that significantly affects the organization of
your choice.
Answer:
Question.4.Give two examples of staffing strengths and two
examples of staffing weaknesses of anorganization with which you
are familiar.
Answer:Thisisa thought-provokingquestion.Answers will vary for each student. Staffing activities
include hiring, training, testing, wage and salary administration, employee benefits,
union/management relations, and employee development.
Owning a temporary staffing agency requires
4. Question.5.Give recent examples of market penetration, market
development, and product development and explain their
strategies in detail.
Answer:
Question.6.In a BCG Matrix, would the Question Mark quadrant or
the Cash Cow quadrant be more desirable? Explain. List four
limitations of a BCG Matrix.
Answer:The matrix was invented by Boston Consulting Group (BCG) in the 1970s to help
organizations with their portfolio strategy. This framework applies two inputs, market growth and
marketshare to a portfolioof segments,productsor businesses, and then draws conclusions about
how resources (e.g. talent, investment) should be allocated
Question.7.If you owned and opened three restaurants after you
graduated, would you operate froma functional or divisional
structure? Why?
Answer:Most small businesses begin with a simple line structure in which every position in the
business works towards the organization's main objective. A small family restaurant, for example,
beginswitheveryone workingdirectlyineithercooking or serving. As the business grows however,
the restaurant,like all other small businesses, begins to add staff positions in areas like marketing
and finance that support the line structure. This is called a line-and-staff structure. For small
businesses to keep growing, more complex structures
Question.8.If you owned a small business, would you develop a
code of business conduct? If yes, what variables would you include?
If no, how would you ensure that ethical business standards were
being followed by your employees?
Answer:The Code of Conduct is the heart and soul of a company. Think of a Code of Conduct as an
in-depth view of what an organization believes and how the employees of an organization see
themselves and their relationship with each other and the rest of the world. The Code of Conduct
paints a picture of how employees, customers,
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