This document provides instructions for students to submit their semester and specialization details to receive fully solved assignments via email or phone. It then lists 6 questions related to research methods and media research for an MBA program assignment. The questions cover topics like exploratory research design, content analysis steps, validity and reliability, ethical problems in media, types of print media research, and planning evaluation. Students are asked to answer all questions, with responses of approximately 400 words for 10-mark questions.

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ASSIGNMENT
DRIVE SPRING 2016
PROGRAM BAJM
SEMESTER 5
SUBJECT CODE & NAME BJ0059 – BASIC MEDIA RESEARCH
BK ID B1526
CREDITS 4
MARKS 60
Note: Answer all questions. Kindly note that answers for 10 marks questions should be
approximately of 400 words. Each question is followed by evaluation scheme.
Question. 1. Discuss research design in case of exploratory research
studies.
Answer: Exploratoryresearchisresearchconductedfora problemthathas not beenclearlydefined.
It often occurs before we know enough to make conceptual distinctions or posit an explanatory
relationship.Exploratoryresearchhelpsdetermine the bestresearchdesign,datacollectionmethod
and selectionof subjects.It should draw definitive conclusions only with extreme caution. Given its
fundamental nature,exploratoryresearchoftenconcludesthataperceivedproblemdoesnotactually
exist.
Exploratoryresearchoftenreliesonsecondaryresearchsuchas reviewingavailable literature and/or
data, or qualitative approaches such as informal discussions with consumers, employees,
management or competitors, and more formal
Question. 2. What are the various steps in content analysis? Explain
in detail.
Answer: Content analysis is a method for summarizing any form of content by counting various
aspects of the content. This enables a more objective evaluation than comparing content basedon
the impressionsof alistener.Forexample,animpressionisticsummaryof aTV program, isnotcontent
analysis. Nor is a book review: it’s an evaluation.

2. Question. 3. Write a long note on validity and reliability.
Answer: The principles of validity and reliability are fundamental cornerstones of the scientific
method. Together, they are at the core of what is accepted as scientific proof, by scientist and
philosopheralike.Byfollowingafewbasicprinciples,anyexperimental designwillstanduptorigorous
questioning and skepticism.
What is Reliability?
Question. 4. What are specific ethical problems? Discuss.
Answer: The decade of the 1970s gave rise to a reinvigoratedpress.SuchscandalsasWatergate and
the PentagonPaperscase renewedthe spirit of "investigativejournalism,"andcreatedinmanyyoung
people a desire to pursue careers as reporters.
In the 1980s, incidents occurred and new technologies appeared which together raised questions
about the ethical values of American journalists. This digest seeks to identify some of those ethical
issues and to point to the work of those who have studied
Question. 5. What are the basic types of print media research?
Discuss them in detail.
Answer:
1) Research Sponsor or supporters of Print
In 1970, the Newspaper Advertising Bureau founded the News Research Center.
Other Sponsors
The Magazine Publisher Association
Question. 6. Write a long note on planning evaluation.
Answer:An evaluationplanisaroadmapthatidentifiesthe goalsandwaysinwhichyou’llcollectand
analyze data. This includes which information you’ll collect, along with how, where and when you’ll
collect it. It identifies your research methods, those responsible for carrying out the plan, timelines
and budget.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or

3. call us at : 08263069601