Ecommerce Business - Brutal Realities in Pakistan Intensive Ecommerce Talk abour Brutal Realities that Ecommerce businesses face in Pakistan. Straight from the heart and right on spot. Talk on Ecom Connect 2018 - Islamabad Super amuzing for Ecommerce Business Starters and Transformers How to run your ecommerce in Pakistan Pakistan Ecommerce Problems and Challenges

1. Ecommerce Business
Some Brutal Realities
Saad Munir
Ecom Connect 2018 - Islamabad

2. 1998: "I sell Books."
2018
2018: "I sell whatever I want."
Jeff Bezos

7. Corporate
Big Guys
Transformers
Starters
Revenue
No.Ofstores

8. Transformers
Starters
10 – 40 Million PKR
0.1 – 2 Million PKR
Facebook Ads, SEO
Boosted posts, Community
Website and Social Media
Facebook Pages
3 to 30 people team
1 to 5 people team

10. Ecommerce – Problems and Challenges
28%
25%
9%
6%
6%
5%
3%
3%
3%
3%
3% 2%1%1%1%1%1%0%
Sales
Late Payments from COD providers
Fraud and Fake Orders
Pricing & Margins
Customer behavior / support
Lack of two way trust
Payment Gateways
Dropshipping Stockout issues
Branding
Product Hunt
Big Stores Competition
Cost of E-commerce business issues
Investors issues and Investment Risks
Cost of E-commerce business issues
Investors issues and Investment Risks
Govt Issues
Vendor Issues
Infrastructures / Facilities issues
Comparatively More Work

11. TransformersStarters
• COD Late Payments
• Fraud and Fake Orders
• Pricing and Margins
• Capital for Cash Flow & Investment
• Scaling Up Issues
• Product Hunt
• Fear of Unknown
• Team up Issues
• Expectation Issues
• Ecommerce as a Career / Motivation
• Tech Knowledge and Uncertainty
• COD Late Payments
• Fraud and Fake Orders
• Pricing and Margins
• Cash Flow Issues
• Scaling and Management Issues
• Payment Gateways
• Drop-shipping / Stock-out Issues
• Corporate Competition
• Investor Issues and Investment Risks
• Cost of E-Commerce Business
• Vendor / Supplier Issues
• Infrastructure / Facilities Issues

12. Continuous Micro Improvements

13. Ecommerce Growth
• Keep Learning
• Engage in Ecommerce Community
• Get Equipped with Digital Marketing
• Partnerships are not bad
• Organize yourself and Processes
• Vision and Planning
• Value Hired Skills
• A/B Test
• Keep Selling

14. Ecom Connect – Bonus - SKILLS
• Product and Supplier – Research
and Identification
• Financial Planning
• Team Management
• Process Improvement Skills
• Digital Marketing
• SEO – On-page / Off-Page
• PPC – Facebook Ads / Google Ads /
Instagram Ads
• Content Marketing – Youtube / Blogs /
• Social Media Marketing – Community
Development / Pages management
• Customer Support
• Design & Development – Website Design
Dev / Maintenance
• Store Management
• Graphic Design – Photoshoot

15. Facebook / Twitter : @smsulari