The document describes an app called Pet Wise that is being developed by a group called The MegaPixels. The app aims to provide free access to information about various pet animals to help people determine which pet is right for them and how to care for pets. It will be accessible on any device with Wi-Fi and usable by all ages. The app seeks to address common problems and dilemmas people have when considering getting a pet. It will compete with other pet apps by providing educational information rather than just games. The developers believe the app can be created within 3 months and be easy for customers to use to find answers to their pet-related questions and problems.

1. Pet Wise
By The MegaPixels:
Noura Chtioui,
Alisa Mekollari and Hoi Ying Ou.

2. What? We have created this app with the
intention of providing effective, beneficial,
and hassle-free access to all the required
information about various pet animals. This
app will be free, allowing the widest possible range of customers
access to our services.
Who? We initially anticipated the app to be for all ages, yet once
we started designing it, the cartoons gave
the impression of it being solely for children.
However, the service it provides is usable
by all ages, as long as the customer has admission
to the requested information.
When? The context in which this app would
be used is when a person is stuck on which pet
to buy, if they should buy it and if they already
have a pet, how to look after it best.
About our app

3. When (continued)? When a person is
stuck on which pet to buy, if they should
buy it and if they already have a pet, how
to look after it best.
Where? It’s compatible with any
SmartTech providing they have access to Wi-
Fi; you can use our app anywhere!
Why? It’s particularly beneficial for people hesitant on whether
they are capable of owning and caring for a pet in the way it
should be treated, and this is what our app provides. Upon further
thought, we realised this was also favourable
for us since it would mean if this app was
created, we would have a wide range of
customers, hence ensuring our app is as well-
known as possible.

4. The Problem
From our user research, a lot of
the problems were trying to find
solutions to the customer
dilemmas, which many included pets,
as well as educational factors (e.g. revision cards). Due
to this, we decided to combine those two factors
together and thus form our initial idea of providing
(educational) information about certain (albeit a lot) of
animals used as pets.

5. Our aim
At Pet Wise, we are developing an
app that will hopefully give all
people their requested information
about pet animals, all in once place.
We are passionate about animals, and aim to give them
the best chance of having the best possible owner for
them, so by providing the buyer with
information, they will know what pet is
right for them and so will not make a
mistake and treat their
unloved pet badly. This will result in less
hassle for RSPCA.

6. Target Audience Research
From our research on asking our
target audience (which was
specifically Year 9 students, but can
be anybody), we saw that most people
preferred our pet app idea, and so we decided we
should choose that idea for our final app because it gave
it more chance of more people buying it, so it would
become more popular.

7. Competition
There are many already existing
pet apps, yet they are virtual
games that do not necessarily
provide educational and helpful
information.
We think our app will stand up to the
competition since it provides
beneficial information, so it’s not just a
one-way relationship between us and the
customer.
Also, because it will be free, people will have even more
motivation to purchase our app.

8. A person is stuck on what pet to buy, how
to solve a problem with their current pet, or
whether they should buy a new pet.
They search for the solution on Google/an
AppStore.
They (most likely to be a teenager) see our
app, and know it will help them due to it’s
name: Pet Wise.
This process may reoccur with several people,
increasing our popularity.

9. Feasibility
We believe our app is possible to
make, and we will not encounter
any complications whilst making it.
This is because it only consists of
information on animals, games, and different pictures
about it.
It could definitely be made in 3 months, and it would also
be simple for the customer to use. This app doesn’t
include many technicalities.

10. Our idea
We had previously wanted to set the app
in a moving corridor with names of pets
on doors, that enter in order to reach
your information. At the end of the corridor
there will be a quiz that recommends the best pet for the
customer, and games at the end of each room to test their
knowledge. to instantly let the customer know they were going
to learn something, yet this would have been difficult to do on a
mock-up since Balsamiq didn’t provide this service. However,
although this wouldn’t be possible on Balsamiq, we
decided to keep this idea, and then make it
move if we got further than this stage.

11. How do we make money from
a free app?
Because we will have games to test
what our customer has learnt, we will allow
them to buy game coins. Game coins can eventually unlock
more information on animals, or, alternatively, the customer
could pay to unlock information directly. The difference is that
coins from the game improve the customers Pet Owner profile –
e.g. likeability, responsibility, kindness. Also, once you have
reached a specific amount
of game coins, you can
use them to buy information.

12. Balsamic Mock-ups Print screens