A growing number of organizations, ranging from schools and universities to councils and companies, are embracing SMS marketing, attracted by its low costs and inconspicuous nature.

1. Become Part of the Information Revolution
With SMS Marketing
A growing number of organizations, ranging from schools and universities to councils and
companies, are embracing SMS marketing, attracted by its low costs and inconspicuous nature.
It is an information disclosure of sorts; Sending bulk text messages offers an open rate of over
90%, with the messages being received and read almost immediately after they are sent.
This method of mobile marketing appears to be popular due to the many applications. Retailers
can use bulk text messages to promote their services or products and inform people about
promotional offers. Schools and universities use SMS marketing to alert people about school
termination or rescheduled lectures. It is also used by health care councils and organizations to
remind people of important events such as appointments or elections.
Almost everyone who receives the text reads it, in contrast to direct mail or email marketing that
many people ignore. Most people take their phones everywhere, so unlike other direct
marketing methods, sending bulk text messages means you can almost always reach people.
This presents challenges; messages must be limited to 160 characters for each SMS, unless
you go with a service provider that can support longer messages. The limited length of text
messages means that you only have a short space to write a clear and concise message.
Because text messages are seen as an unobtrusive and personal way of communicating,
people tend to respond negatively when they send a bulk text message to which they are not
subscribed. You must ensure that your bulk text messages comply with privacy and data
protection rules.
The success of bulk text messages is influenced by the company responsible for delivering the
campaign. That is why it is important to make an informed decision when choosing a mobile
marketing agency. Always try to try a demonstration of their service before you buy, so that you
can make the software easy to use and deliver the messages as promised.
David Lime is a freelance author who has the vast knowledge in ​Bulk SMS​ and SMS services.
For more information about ​SMS marketing​ he suggests you visit: ​http://www.smsala.com