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Shelly Miller Tony Nguyen Otterbein University:CourtrightMemorial Library
About the University Small Liberal Arts College 19 Academic Departments Exponential Growth Increased Diversity Undergoing Academic Change
About Courtright Library Declining Usage Statistics High Traffic Early Adopter of Information Literacy Skills
Challenges Space limitations Staff limitations Faculty/Administration Indifference Uniform Communication
Target Population
The Product Consultation Support Syllabus Review Training Sessions
What is Information Literacy Tool Literacy Resource Literacy Social-Structural Literacy Research Literacy Publishing Literacy
Goals Increase the library and teaching faculty partnerships at Otterbein University. Increase the number of information literacy instruction programs and opportunities in the classroom.
Example Strategy: Portal Streamline Interface Push Content Reinforce Message
Screen Shot Example Before
Screen Shot Example Before
Screen Shot Example After
Screen Shot Example After
Predicted Outcome Navigation Traffic Usage
Example Strategy 2: The Event Kathy Krendle, President of Otterbein University Inspire commitment Administrative and Faculty Support
Take-Aways Brochure Notepad Pencil Totebag
Predicted Outcome Increased Commitment  Recognition of Services New Partnerships
Marketing Project Summary

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Marketing Project Summary