This document provides instructions for creating the first part of a marketing plan for a hypothetical company. The marketing plan should include:
1) An introduction to the company describing its location, products/services, and an overview of the plan.
2) A mission statement for the company.
3) Short-term and long-term goals for the next year and five years, including how they will be measured.
4) An environmental analysis examining competitive, economic, political, legal, technological, and sociocultural forces.
5) A SWOT analysis and needs analysis for the company's products/services identifying three strengths, weaknesses, opportunities, and threats.
Introduction to TechSoup’s Digital Marketing Services and Use Cases
Part A Your Marketing Plan. Use attached templet and look at the s.docx
1. Part A: Your Marketing Plan. Use attached templet and look at
the sample
Overview
For this assignment, you will document your hypothetical
company's background information and mission statement, your
company's short-term and long-term goals, an environmental
analysis, and a SWOT analysis.
Note:
You should make all assumptions needed for the completion of
this assignment.
Instructions
Create the first part of your marketing plan in 8–12 pages:
Write an introduction to your company. Describe your
hypothetical company, its location, the product it makes or the
service it provides, and introduce the contents of your
marketing plan.
Develop your company's mission statement.
Decide the main goals that you would like to achieve within the
next year (short term) and the main goals that you would like to
achieve within the next 5 years (long term). Determine the most
appropriate ways to measure both short- and long-term goals.
Note:
Consider the following metrics: tracking downloads of website
content; website visitors; increases in market share; customer
2. value; new product or service adoption rates; retention; rate of
growth compared to competition; and the market, margin, and
customer engagement.
Develop an environmental analysis that includes competitive,
economic, political, legal, technological, and sociocultural
forces.
Develop both a SWOT analysis and needs analysis for your
product or service. Each analysis should examine three
strengths, weaknesses, opportunities, and threats for your
company.
Use at least three academic resources as quantitative marketing
research to determine the feasibility of your product or service.
These resources should be industry specific and relate to your
chosen product or service.