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SMiB09 Peter Crosby

Social Media in Business Keynote - Peter Crosby of Viadeo
Peter is COO of Viadeo Europe and is responsible for European business development, sales & marketing.

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SMiB09 Peter Crosby

  1. 1. #smib09 Social Media in Business 2009<br />Peter Crosby<br />@petercrosby<br />
  2. 2. A quick word on viadeo…<br />25 million+ members worldwide<br /> 100,000+ connections made daily<br /> over 2 million profile views a day<br />
  3. 3. but first… a bit of a survey…<br />…don’t worry, no hugging or talking to iphone wielding strangers involved…<br />Make a note of one of these:<br /><ul><li>text: +44 7624 806 527
  4. 4. smartphone: http://poll4.com
  5. 5. twitter: @poll</li></li></ul><li>
  6. 6.
  7. 7.
  8. 8.
  9. 9.
  10. 10. the bullets…:<br />
  11. 11. PERSONALIZED<br /> SEGMENTED<br /> NATURAL<br />the bullets…:<br />
  12. 12. PERSONALIZED:Hire a sniper, not a bomber…<br />
  13. 13. SEGMENTED:who do you want to target?<br />
  14. 14. NATURAL: Don’t create communities. Go seek them out...<br />Source: Wired magazine<br />
  15. 15. NEXT: Here comes the future & you can’t run from it…:<br />
  16. 16. the take away:<br />
  17. 17. the take away:<br />PERSONALIZED<br /> SEGMENTED<br /> NATURAL<br />
  18. 18. twitter: <br />@petercrosby<br />

Social Media in Business Keynote - Peter Crosby of Viadeo Peter is COO of Viadeo Europe and is responsible for European business development, sales & marketing.

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