SMiB09 Maz Nadjm

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Sky Community
Maz Nadjm (Online Community Product Manager, BSKYB)

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  • The situation - Sky required a social media driver to build a unified experience across all Sky properties. The solution - Deployment of SiteLife Portfolio  which allows the sharing of content and portability of the community profile (Persona) across multiple domains and sites
  • The situation - Sky required a social media driver to build a unified experience across all Sky properties. The solution - Deployment of SiteLife Portfolio  which allows the sharing of content and portability of the community profile (Persona) across multiple domains and sites
  • The situation - Sky required a social media driver to build a unified experience across all Sky properties. The solution - Deployment of SiteLife Portfolio  which allows the sharing of content and portability of the community profile (Persona) across multiple domains and sites
  • The situation - Sky required a social media driver to build a unified experience across all Sky properties. The solution - Deployment of SiteLife Portfolio  which allows the sharing of content and portability of the community profile (Persona) across multiple domains and sites
  • SMiB09 Maz Nadjm

    1. 1. Sky Community Presentation Maz Nadjm October 2009
    2. 2. Sky Community - Intro <ul><li>Maz Nadjm </li></ul><ul><li>Online Community Product Manager </li></ul><ul><li>@Mazi </li></ul>
    3. 3. Sky Community – Competitive landscape <ul><li>Successful Social Media Players </li></ul><ul><ul><li>Facebook </li></ul></ul><ul><ul><li>MySpace </li></ul></ul><ul><ul><li>LinkedIn </li></ul></ul><ul><ul><li>Youtube </li></ul></ul><ul><ul><li>Flickr </li></ul></ul>
    4. 4. Sky Community - Approach <ul><li>Yahoo 360 </li></ul><ul><li>Sky Cast </li></ul><ul><li>Sky Italy </li></ul>
    5. 5. Sky Community - Approach <ul><li>USER FIRST: </li></ul><ul><ul><li>Single and focused approach across our properties </li></ul></ul><ul><ul><li>Provide a safe environment, legal compliant and deliver moderation </li></ul></ul><ul><ul><li>Target all types of users: Creators, Spectators </li></ul></ul><ul><li>VALUABLE: </li></ul><ul><ul><li>Understanding our users better </li></ul></ul><ul><li>Speed up the Social Media entry </li></ul>
    6. 6. Sky.com Blogs Sky Player Money and Property Sky Community – Time Line Sky Poker Blogs Sky News
    7. 7. Sky Community – Sky News
    8. 8. Sky Community – Sky Player
    9. 9. <ul><li>28% increase in returning unique users </li></ul><ul><li>201% increase in page views per community user </li></ul>Sky Community – Results July 08 to July 09
    10. 10. Thank you [email_address]

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