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Stuart Bruce - #smib10 Presentation

Integrating social media into your corporate communications strategy

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Stuart Bruce - #smib10 Presentation

  1. 1. Integrating social media into yourcorporate communications strategy<br />
  2. 2. Stuart bruce<br />Founder and managing director of Wolfstar<br />20+ years in traditional public relations<br />Online PR and social media early adopter:<br />First online PR campaign May 1997<br />First blog April 2003<br />Twitter January 2007<br />
  3. 3. wolfstar<br />Public relations and social media consultancy<br />Best Use of Social Media 2009<br />Best New Consultancy 2009<br />Highly Commended<br />Outstanding Small Consultancy 2008<br />
  4. 4. Thinking strategy<br />
  5. 5. Social | culturaleconomic<br />
  6. 6. Who do we respect<br />We don’t trust authority<br />
  7. 7. CROWN SOURCING<br />ISN’T ALWAYS RIGHT<br />DON’T BE HOLLOW, BE A LEADER<br />
  8. 8. Structural challenges<br />Will never be just ‘marketing’ or ‘corporate communications’<br />
  9. 9. Everyone is connected<br />
  10. 10. Structural challenges<br />CHIEF EXECUTIVE<br />HUMAN RESOURCES<br />CUSTOMER SERVICE<br />CORPORATE COMMS<br />PRODUCTION<br />LEGAL<br />MARKETING<br />Consumers are connected are you?<br />
  11. 11. Business objectives<br />
  12. 12. You don’t need a social media strategy….<br />…. you need a corporate communications strategy where social media is integral<br />…. that everyone else buys into<br />
  13. 13. Stuart bruce<br />Managing Director<br />+44 (0)845 838 7282<br />+44 (0)7852 135456<br />stuartb@wolfstarconsultancy.com<br />@stuartbruce<br />www.stuartbruce.biz<br />

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