1. Overview
It is estimated that around 4.3 billion
items of direct mail are sent out every
year using around 550,000 tonnes of
paper. In 2003 an estimated 87% of the
items sent out annually were ending up
in landfill. Although direct marketing
contributes around only 2% of the UK’s
waste mountain, the UK government
recognises that the current model of
environmental, social and economic
development is unsustainable and that a
decisive move towards more sustainable
development is in the long-term
interests of everyone.
In 2003, representing the interests
of the direct marketing industry, the
Direct Marketing Association and the
Department for Environment, Food
and Rural Affairs (Defra) agreed strict
10-year targets for reducing waste
from the direct marketing sector. To
add further to the pressure on direct
marketers, 2010 sees tougher targets
under the EU Landfill Directive come
into force.
So there are some strong drivers for the
direct marketing industry to take a more
responsible and sustainable approach
to its activities when it comes to the
environment.
PAS 2020:2009 Direct Marketing
– Environmental Performance was
developed to help the industry
respond to these pressures. The
specification focuses on establishing
a set of environmental objectives,
performance levels and indicators for
different environmental aspects of a
direct marketing (DM) campaign. The
indicators provide an indirect measure
of a direct marketing campaign’s
environmental impact.
Who is it for?
The PAS sets out requirements relating
to both organisations that carry out
direct marketing and to suppliers of
activities relating to the provision of
DM campaigns such as DM agencies,
printers, mail houses, distribution
service providers and field marketers.
Some or all requirements of the PAS will
apply to these types of organisations.
Claiming compliance
Any organisation can claim that they
comply with the requirements of a PAS.
However, self-declaring compliance will
not satisfy all your stakeholders.
PAS 2020 has been written such that it
can be independently audited and
certified against by an experienced and
competent body such as BSI – the first
certification body to offer assessment
and certification services to PAS 2020.
Improve the environmental performance
of your direct marketing activities...
...by becoming certified to PAS 2020
PAS 2020 – Direct Marketing – Environmental Performance
raising standards worldwide™
FEATURES AND BENEFITS OF USING PAS 2020
• Greater consistency and improvement in ways of working
• Better operational efficiency
• Improved environmental performance of campaigns as a result of better supplier management
• More effective campaigns through better planning
• Better prepared for legislation by improving the environmental performance of your campaigns
• Protection of reputation through better targeting
www.bsigroup.co.uk/pas2020

2. PAS 2020 – Direct Marketing – Environmental Performance
How can BSI help?
The BSI certification mark can be used on your stationery, literature
and vehicles when you have successfully achieved certification.
BSI Group: Standards • Information • Training • Inspection • Testing • Assessment • Certification
For further information, please contact BSI Learning
on +44 (0) 0845 086 9000 or visit our website at www.bsigroup.co.uk/learning
BSI/UK/300/0110/E/LB
The assessment process
The certification assessment is
conducted by one of our highly trained
and experienced client managers who
will have an excellent understanding
of your business area and will support
you as you move forward with the
assessment and certification of your
campaign management system.
There are two different approaches
to certification based on your level of
involvement in campaign management
and the activities undertaken.
Approach 1 – Campaign
management certification
This approach applies to clients with
overall responsibility for a campaign
and suppliers conducting all or
some activities of a campaign and
subcontracting other activities such
as DM agencies. Audits for these
organisations will include an assessment
in two stages.
Stage one of the assessment will focus
on assessing whether your campaign
management system meets the
requirements of PAS 2020. Stage two
of the assessment focuses on the
effective implementation of your
management system.
Approach 2 – DM supplier
certification
This approach applies to suppliers
of one or more activities of direct
marketing campaigns, e.g. printing,
distribution services, field marketing,
mailing houses, data management.
Audits for these organisations will
include a single assessment of only
those requirements of PAS 2020:2009
that relate to the activities undertaken
by the organisation.
Following successful completion of the
assessment, a certificate of registration
to PAS 2020:2009 will be awarded.
The certificate will be valid for three
years, and your assessor will visit
you regularly to ensure you remain
compliant, and support you in the
continual improvement of your systems.
Benefits of certification
Certification will bring you the
following benefits:
• Independent assurance
of compliance
• Added integrity to any claims
of compliance made
• Differentiator leading to
competitive advantage
• Makes responding
to tenders easier
• Improved reputation
• Fresh set of eyes on your systems
• Sharing of best practice
• Added focus on continual
improvement
Next steps
There are a number of ways to move
towards certification to PAS 2020. For
further information or to get a quote,
please contact us.
BSI
Beech House
Breckland
Linford Wood
Milton Keynes
MK14 6ES
United Kingdom
T: +44 (0)845 080 9000
F: +44 (0)1908 228 180
E: certification.sales@bsigroup.com
www.bsigroup.co.uk/pas2020