Ladoga-Saimaa & St. Petersburg destination and Savonlinna tourism development prospects.

1. Destination Savonlinna
Tourism Investment Programme
City of Savonlinna
Savonlinna Business Services Ltd.
Savonlinna Travel Ltd.
9.2.2014
Yritys-Suomi yhteistyössä: Itä-Savon Uusyrityskeskus ry, Savonlinnan työ- ja elinkeinotoimisto, Etelä-Savon
ELY-keskus, ProAgria Etelä-Savo ry, Etelä-Savon Verotoimisto, Savonlinnan ammatti- ja aikuisopisto, ItäSuomen yliopisto, Mikkelin ammattikorkeakoulu Oy, Piällysmies ry ja Savonlinnan Seudun Matkailu Oy.

2. Savonlinna - location & accessibility
By car
• St. Petersburg
• Helsinki
• Oulu
315 km | 5 h
332 km | 4 h
440 km | 6 h
By rail
• Helsinki (via Parikkala)
By Air
• SVL to Helsinki (HEL)
4h
45 min

3. St. Petersburg
Ladoga-Saimaa Tourism Corridor
Lake
Saimaa
Parikkala-Syväoro Border Crossing
Savonlinna-SPb , c. 300 km /3 hrs
Lake
Ladoga
1M
4,8 + 1,7 M

4. Facts about Savonlinna
•
City of islands and lakes:
– 38 % of city area is water
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Population 36 584 (2013)
Industries: tourism, forest, bioenergy,
technology
Vibrant economy with good projected
investment outlook (2012-2015, projects
in preparation)
– tourism
– retail
– technology industries
250 mEUR
100 mEUR
150 mEUR

5. Savonlinna tourism in 2013 –
Growth and success in destination marketing
Tourism figures for 2013 (projected)
• Bednights in registered accommocation
• Bednighths, Russia
• Bednights, EU
+ 11,3 %
+ 43,4 %
+ 3,0 %
• According to survey 4th most attractive domestic destination in Finland
(2011: 3rd, 2010: 5th)
• Savonlinna remains among the most known and popular tourism
destinations in Finland

6. Tourism Growth in the Saimaa Region
Overnights in registered accommodation, change 2012-2013*
Etelä-Karjala
Etelä-Savo
South Karelia
South Savo
(Including Savonlinna)
Domestic
Foreign
EU
Scandinavia
Germany
Russia
-4,2
+17,6
+2,7
-20,3
+14,9
+21,7
Based on Jan-Nov 2013. Source: Statfin
+11,0
+28,9
+5,0
-14,9
+11,7
+47,7

7. Registered bednights, total 2001-2013

8. 180,000
4.0 %
Development of foreign tourism
160,000
140,000
Main driver is demand from Russia
3.0 %
100,000
2.0 %
80,000
60,000
1.0 %
40,000
20,000
0
0.0 %
2001
2002
2003
yöpymiset / nights
2004
2005
2006
2007
2008
2009
2010
2011
2012
osuus koko maan yöpymisistä / market share of the nights in whole country
2013, I-X
markkinaosuus - market share
yöpymiset - overnights
120,000

9. Events and attractions
National
Parks
100 000
Opera
Festival
Spa Hotel
Casino
Olavinlinna
St. Olav’s
Castle
Aquapark
Kesämaa
Kerimäki
Church
Savonlinna
Museum
Forest museum Lusto
Recreation and leisure:
• 8000 vacation homes
with 14000-24000 beds
• Centre and HUB for recreational boating in the
Saimaa lake area
• Golf courses in Kerimaa and Rantasalmi

10. Four Seasons of Saimaa
WINTER
SPRING
Cross-country skiing
Long-distance skating
Ice & snow activities
Ice sculpting
Wellness and sauna
Peace and quiet
Fishing
Nature watching
Nordic wellbeing
Relaxation & cottage life
Food and local culture
Fishing
SUMMER
AUTUMN
Cultural festivals
Water activities
Boating and cruises
White Nights of Saimaa
Nature activities
Nature watching
Fishing
Autumn harvest culinarism
Mushroom & berry picking
Hiking
Nordic wellbeing
Fishing

11. Nature tourism & activities
Lake tourism
Second homes
Core area:
Cultural tourism,
wellness
& lake tourism
Lake & nature tourism
Tourism development zones

12. Common vision
Ladoga-Saimaa-St. Petersburg
Tourism Corridor
•
Unique world class destination with very strong and
varied nature & culture offer for EU, Asian and
Brasilian tourism market
– Relaxing with natural and cultural attractions
– Rich cultural and historical heritage of the European North – castle to castle
•
Improved logistics in support of tourism
– New border crossing point at Parikkala-Syväoro connecting largest and 4th
largest lakes in Europe
– New train links, new flight connections via LED, LPP, SVL
•
Utilization of cross-border business opportunities and
cooperation in target markets

13. Savonlinna investment
objects
• Total of 250 mEUR investments under
preparation in different resorts and cottage
compounds.
In depth info: www.visitlakesaimaa.fi
Punkaharju Resort 32 000 m2
Biggest resort in area with current utlization
c. 130 000 pax. Investment opportunities in
Green Spa
Hotel, accommodation, timeshare. Seeking
hotel operator, investors.
Tanhuvaara Sports Resort 7 000 m2
Resort with high all year round
customer flow (80 000) needs
additional accommodation capacity.
Seeking property investor.
Spa Hotel Casino renewal
•
16-storey hotel, city centre
•
www.spahotelcasino.fi
Primehotels Ltd.
Kääpäsaari resort 11 000 m2
Opportunity for green field
resort development with fishing
and nature tourism emphasis.
Ready to build. Seeking
developer.

14. Index of investment objects
Bold = open for investors
1.
Kasinonsaari, est. 10 000 floor m2
2.
Vuohimäki, 30 000 fm2
3.
Ruunavuori, est. 5000 fm2
4.
Aholahti, est. 5000 fm2
5.
Uuraansaari-Kaupinsaari, est. 20 000 fm2
6.
Savonniemi-Huvila, 1500 fm2
7.
Kyrönniemi, est. 10 000 fm2
8.
Saimaan Laguuni, 15 000 fm2
9.
Spa Hotel Casino, 14 300 fm2
10. Tynkkylänjoki, 13 200 fm2
11. Nälkälinnanmäki, 3500 fm2
12. Huoneistohotelli, 3200 fm2
13. Oravi, est. 5000 fm2
14. Kosola, 9000 fm2
15. Saunaniemi, est. 6500 fm2 (outside map area)
16. Lekotti, 10 000 fm2
17. Varparanta, est. 30 000 fm2
18. Savonrannan kuntokeskus, 1000 fm2
19. Tanhuvaara, 7200 fm2
21. Rauhalinna-Lehtiniemi, est. 7000 fm2
1.
Kääpäsaari, 7800 fm2 (additions)
21. Tuunaansaaren matkailukeskus, 32 000 fm2
22. Kruunupuisto, 14 000 fm2
23. Maatilamatkailu Mannila, 8000 fm2
24. Kotikallio, est. 20 000-30 000 fm2
25. Turtianniemi, 17 000 fm2
26. Kultakivi, 65 300 fm2
27. Kirkkoranta, 21 000 fm2
28. Hotelli Herttua
29. Kerimaa

15. Kääpäsaari resort area
• Prime location for lake fishing tourism resort
in Eastern Finland.
• 130 ha island, zoned for tourism resort
development, surrounded by streams of
Orivirta sports fishing area and waters with
easy licensing around it.
• Ideal spot for green field development of a
tourism resort.
• Zoned area with a total of 2 km of lakeshore
• 40 building sites directly at the shoreline and
an additional 55 sites near the lakeshore,
rights for 11 000 floor m2.
• Ready infrastructure with water and sewage.
• Further info: http://bit.ly/10NQiPR

16. Vuohimäki Resort Area
Vuohimäki is a recreational and resort area in the close vicinity of the city of Savonlinna
and easy access to the city. The area has 800 m of Lake Saimaa shoreline.
•Vuohimäki resort is ready to build and offers an unique green field development
opportunity supported already by some existing business.
• Vuohimäki manor (1886) gives the area a nice historical touch. Recreational area in
Vuohimäki provides opportunities for riding. A camping is located in the resort area. Skiing
and hiking trails in the immediate vicinity.
• Building rights 33 319 floor m2.
• Futher info: http://www.mahdollisuuksienmaisema.fi/kohde_eng.html

17. Kerimäki centre, tourism
development zone
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Area zoned for tourism
accomodation in the
historic milieu of the
famous Kerimäki
church, village centre.
Near lake Puruvesi and
marina/guest harbor.
Building rights 21 000 floor
m2 (to be confirmed).
Service infrastructure
within easy reach.
Ideal site to provide lake
activities, fishing
Masterplan compeleted in
2009
Photo credit: By Jniemenmaa 10:20, 27 June 2006 (UTC) (Own work) [GFDL (http://www.gnu.org/copyleft/fdl.html), CC-BY-SA-3.0 (http://creativecommons.org/licenses/by-sa/3.0/) or CCBY-SA-2.5-2.0-1.0 (http://creativecommons.org/licenses/by-sa/2.5-2.0-1.0)], via Wikimedia Commons

18. Punkaharju Resort
• Fastest growing resort in Savonlinna
(Punkaharju) with already 50 000
bednights and very good
accessibility.
•Masterplan for accommodation and
spa, accommodation in hotel, villas,
timeshare of 32 000 m2 total.
• Looking for partnerships for spa and
accommodation investments.
• Futher info: http://bit.ly/XEQMLo
Contact: EasyHoliday, Ms. Pia Behm
Tel. +358 40 7166006
www.punkaharjuresort.fi
Vision for 2020:
• Approx. 2500 beds, expected 110 000
bednights
• Green Spa wellness centre or spa centre
• Adventure park joined up with an aqua park
• Hotel accommodation
• Villa accommodation
• Time-share options
• Privately-owned villas
• Shops and business premises

19. New Business Concept:
Saimaa Cruise
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Adaptation of hugely popular river
cruise product to Lake Saimaa.
Providing packaged holidays on
hotel ships. New business concept
with lot of potential.
4-7 days packages include nature
watching, excursions to see
sights, shopping, entertainment.
Investor guide to the product and
region available as well as
European/Finnish partnership with
plans for the vessel.
Looking for interested shipowners
, tour operators and investors to
compelement the partnership.
Further info: http://bit.ly/10Yl0Hl
Image copyright: Pako design.

20. Saimaa Holiday Järvisydän
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SaimaaHoliday Järvisydän is a
growing nature tourism resort
offering lake tourism experiences in
Linnansaari national park and its
vicinity.
Saimaa Holiday won the European
Destinations of Excellence in 2010.
The destination has a strong year
round offer of outdoor and nature
activities.
Looking for partner for adding
capacity and diversification in
accommodation. Building rights for
c. 60 000 floor m2.
Further info: http://bit.ly/10Yl0Hl
www.jarvisydan.com

21. Further information
City of Savonlinna
www.savonlinna.fi
Savonlinna Business Services
www.savonlinnanyrityspalvelut.fi
Invest in Savonlinna website
www.visitlakesaimaa.fi
Janne Laine, Mayor
City of Savonlinna
Janne.Laine@Savonlinna.FI
Pellervo Kokkonen
director, tourism development
Savonlinna Business Services
Tel. +358 44 758 5472
pellervo.kokkonen@savonlinnaseutu.fi