Zombieland is a 2009 horror comedy film directed by Ruben Fleischer. It stars Jesse Eisenberg, Emma Stone, and Woody Harrelson. The film was produced by Columbia Pictures and distributed by Sony Pictures Entertainment with a budget of $23.6 million. It used innovative promotion techniques, including creating "Zombie-Me" outposts for the public to get made up as zombies, as well as collaborating with retailers like Walmart to promote the film. It grossed over $102 million worldwide.

2. Technical aspects
• Title: Zombieland
• Release date: 7th October 2009
• Genre: Horror/ Comedy
• Running Time: 88 Minutes (1 Hour 28 Min)
• Director: Ruben Fleischer
• Writers: Rhett Reese, Paul Wernick
• Stars: Jesse Eisenberg, Emma Stone, Woody
Harrelson

3. • Main Distribution companies: Sony and
Columbia
• Budget:
• World-Wide Gross:$102,391,540

4. Structure Of Companies
Sony Pictures
Relativity Media
Entertainment
Colombia Pictures Pariah Films

5. Production
• Panavision genesis digital cameras and Green
screens where used to both capture the true
landscape and surroundings and change the
world captured into the desired zombie
ridden hell hole.
• The Make up on the zombie characters was
rough and then during the editing stage of
production it was touched up and vast detail
was imposed.

6. Production Job Roles
• Screen Writers: Rhett Reese and Paul
Wernick.
• Director: Ruben Fleischer
• Filming started in February 2009 after the
script and original story was developed in
2005.

7. Synergy Techniques Used
• Synergy was used in the promotion of
Zombieland during the production stage all
over America, Especially in the countries
largest shopping center branch.
• Wall Mart could be seen promoting the
release of the film a great amount, the stores
nationwide even put up cardboard cutouts of
characters in wall mart in the process of a
scene that could later be viewed in the film
itself and clearly showed the company Wall
Mart name.

8. • The fact that relativity media worked in
collaboration with Sony Entertainment to
complete the film is another example of Synergy,
Relativity media which is the parent company of
Pariah Films worked solely on the production of
the film with input from Sony and its daughter
company Colombia pictures worked on the
distribution, this works positively for all
companies involved as Sony is a huge name in
the film market which means the companies
involved gain more money from publicity.

9. Promotion Methods
• Zombieland used many different
promotion techniques, from the
conventional methods of posters and
billboards scattered around major cities in
the targeted country seen to the left in the
middle image, all the way to the
extraordinary idea of creating ‘Zombie –
Me’ outposts for the public where any
person can show up and get zombified to
do a Zombieland promotion run through
their city.
As seen as top and bottom left images.
• Merchandise also held a key part.

10. Side Notes
• Internet trailers where also used as
a large amount of promotion for
the film, the trailers where shown
on all major video streaming
websites such as ‘YouTube’
including the films own website
along with links to the production
and distribution companies web
pages.
• On these sites you could also see
video recordings of promotion
techniques such as press
conferences with stars of the film
and the director and producer.