Questionnaire
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This document is a questionnaire to gather feedback from a target audience about designing a new alternative music magazine. It asks questions about demographics, hobbies, current magazine purchasing habits, preferred release schedule and content for the new magazine, including aesthetic preferences and what gifts would entice purchasing the first issue. The purpose is to help determine what should be included to influence the design and topics covered in the new magazine.
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Kerrang! has a circulation of 40,203 and readership of 387,000. Its mission is to take readers into the lives of rock musicians. The typical reader is a 25-year-old male who is passionate about rock music. Metal Hammer has a circulation of 35,259 and readership of 337,000. Its mission is to cover established and new metal bands. The typical reader is a 22-year-old male metal fan.
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Initial ideas
The document outlines three initial ideas for a new media magazine - M.O.S.H (similar to Metal Hammer), INDI (similar to NME), and I AM (similar to Kerrang). It seeks peer feedback on the ideas to help decide on a final concept to move forward with. Peers voted for the I AM idea, stating it was the best thought out with sections that merged together well. They liked the metallic color scheme and fonts similar to Q or Kerrang magazines. The document's author will use the first font option for I AM based on the peer feedback.
Textual analysis
This document provides information about two rock music magazines: Kerrang! and Metal Hammer.
Kerrang! has a circulation of 40,203 and readership of 387,000. Its mission is to take readers into the lives of rock musicians. The typical reader is a 25-year-old male who is passionate about rock music. Metal Hammer has a circulation of 35,259 and readership of 337,000. Its mission is to cover established and new metal bands. The typical reader is a 22-year-old male metal fan.
Both magazines use color schemes and layouts that match the genres they cover. Images of musicians are featured prominently. Articles aim to excite readers about new music and bands
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The document summarizes the results of primary research conducted to inform the creation of a new music magazine. Key findings include:
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3) Based on the results, the new magazine should be released fortnightly, focus on gig reviews, and include a free CD in the first issue to attract the target audience.
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- 1. Connor Redman Questionnaire – Purpose of Questionnaire: The purpose of this questionnaire is to gather my target audiences feedback upon subjects as magazine design and what should be included or influence the new alternative music magazine. How Old Are You? Under 16 16-20 21-25 26-30 31-35 36-40 40+ What gender are you? Male Female What is your employment status? Full Time Employment Part Time Employment Student Unemployed Town Of Residence. Harlow Bishops Stortford Waltham Abbey Sawbridgeworth Hertford Other(Please Specify)___________________________________________________________________________________________ Hobbies Musical Sport Gaming/Electronics Arts & Crafts Other(Please Specify)____________________________________________________________________________________________ Do you subscribe to any magazines? Yes No If so (Please Specify)________________________________________________________________
- 2. Connor Redman How much do you usually pay for a Monthly Magazines? £1 - £2 £2 - £3 £3 - £4 £4+ Where do you purchase magazines? WH Smiths Newsagents Tesco Sainsburys Asda Other(Please Specify)________________________________________________________________________________________ How Often should the new magazine be released? Weekly Fortnightly Monthly Annually What gifts would entice you on a first issue? Discounts for tickets Gig Tickets Free CD’s Competitions Merchandise Other(Please Specify)________________________________________________________________________________________ Which OF these magazines do you find most Aesthetically appealing? A B C
- 3. Connor Redman Why do you think that magazine is the best looking? _______________________________________________________________________________________________________________________ ________________________________________________________________ Which of these colour schemes do you think would best suit the new music magazine? A B C Why do you think your chosen colour scheme is the best? _______________________________________________________________________________________________________________________ _______________________________________________________________________________________________________________________ _________________________________________________________________ What would you like to see as the main article of the new music magazine? Interview Gig review Behind the scenes Biographical account A day in the life Other(Please Specify)_____________________________________________________________________________________________ Thank You For Your Time.