Zipper Go is an advertising technology company that matches brand representatives to target markets using big data. It allows companies to deploy brand representatives anywhere in real-time from a smartphone. Zipper Go uses a proprietary demographic inventory and performance grading system to ensure representatives are reliable and a good match for the target market. Several scenarios show how different companies are quickly matched with qualified brand representatives for promotional activities.

1. Zipper Go? Zipper Who?
Imagine the ability to tap and deploy reliable, target market compatible brand
representatives in real time anywhere, anytime from the comfort of your smart phone.
Zipper Go is an advertising technology company that uses big data to match critical
demographics of targeted markets to reliable and trustworthy brand representatives
available on standby ready to take your brand or vision anywhere.
Zipper Go uses a proprietary “demographics & beliefs inventory” to determine
degrees of compatibility between brand representatives and targeted markets.
Zipper Go uses a “vitality curve” performance grading system designed to enhance
accountability and productivity of brand representatives where the entire workforce is
graded in accordance with the individual productivity of its members. In short, non-
producers will be fired. No more unprofessional, late, or otherwise irresponsible
brand ambassadors.

2. Scenario I
 Athletic Apparel Company seeks to expand in the New York City area. Target
Market – sports fans between the ages of 25-35 who regularly attend
professional New York City sporting events.
 Athletic Apparel Company seeks brand ambassador with the following
characteristics: New York sports teams season ticket holders, between the ages
of 25-35 to adorn themselves in the Athletic Apparel’s brand of clothing and to
distribute promotional material before, during, and after each home game.
 Within seconds several qualified brand representatives fitting the athletic team
apparel companies target market are ready for immediate deployment.
 Later that day, 25 brand ambassadors, receive instructions, rehearse, and arrive
on time at various stadiums to represent the Athletic Apparel Company,
prompting their sales to rapidly increase.

3. Scenario II
 Male, in late teens to early 20’s, walking a heavily populated city
street gets a text message from Zipper Go alerting him that he has
been hired to immediately represent a particular gaming system at a
precise location.
 Our brand ambassador is told to visit a local garage to pick up the
gaming company's custom armored car, is instructed to park it near
the crowd, engage the crowd in playing the huge mobile gaming
systems located inside and outside of the vehicle.
 Our brand ambassador interacts with the crowd while handing out
flyers and coupons.

4. Scenario III
 Average Joe School Board of Education candidate decides to place “vote for
Joe” signs up at various locations throughout his town.
 Joe has a thought…what if I could hire the homeowners with lawns in
strategic places around town to post my signs for me…
 Joe visits Zipper Go and posts a job seeking homeowners that match his
target demographic and the locations he is seeking for his signs. A couple of
minutes pass and Joe begins to get emails from Zipper Go alerting him of ten
interested residents at strategic locations around town.
 The brand representatives communicate with Joe online, agree to a price, and
the brand ambassadors begin to put up “vote for Joe” signs in their yards.

5. Scenario IV
 Tony’s 24 Hour Deli is slated to open today in town along a high
volume highway. Target Market: local drivers who regularly drive
past the deli’s location.
 Tony posts a job on Zipper Go seeking drivers to drive past his Deli
with a banner on their vehicles announcing the grand opening and
location of Tony’s 24 Hour Deli.
 Within minutes several emails are received, 5 drivers are selected by
Tony, the drivers take to the busy highway with their banners, and
business begins to boom!

6. Zipper Go in a Nutshell
 Zipper Go is built around the use of big data - the ability to match
critical characteristics of any target market to the demographic
characteristics of a brand representative(s), to create a more authentic
consumer 2 consumer and business 2 business experience.
 The ease of applying big data to marketing decisions and the unique
ability to deploy brand representatives remotely anywhere/anytime
places Zipper Go as a strategic partner to anyone seeking to expand
their brand.
 Please visit www.ZipperGo.com for more information today!

7. Looking for Zippers to Go!
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