by Amy Bohutinsky

1. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
Myth:
The market is too expensive for first-time buyers
@amybo

2. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
Who is buying homes?
53% First-time
home buyers
Repeat
home buyers
@amybo

3. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
Myth:
Personal referrals are the #1 way buyers find a real estate agent
@amybo

4. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
2016: Where buyers and sellers found their agent
32%
28%
9%
23%
21%
16%
Referral Online Past experience
Buyers Sellers
@amybo

5. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
Myth:
The home buying season begins in the spring, and buyers spend an
average of 10 weeks shopping for a home
@amybo

6. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
2016: Home shopping starts January 1
110M
120M
130M
140M
150M
160M
170M
180M
Nov-15 Dec-15 Jan-16 Feb-16 Mar-16 Apr-16 May-16
Source: Zillow Group monthly unique users
Buyers come back
@amybo

7. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
Myth:
Millennials are a small fraction of home buyers
(and they don’t want to buy anyway, or can’t afford to)
@amybo

8. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
Sharing economy
Millennials love to rent…
@amybo
@amybo

9. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
…but millennials still want to own homes
HOMEOWNERSHIP ATTITUDES BY GENERATION
67%
46%
75%
65%
18-34 35-49 50-64 65+
“Best long-term
investment”
“Provides a
person more
freedom”
“Needed to be
respected in
society”
“Necessary for a
good life”
Source: Zillow Housing Confidence Index, 2014
@amybo

10. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
53%
18-34 35-44 45-54 55-64 65+
2016: The average home buyer is 36
… and more than half
of buyers are
millennials
@amybo

11. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
Myth:
FSBOs are bad for agent business
@amybo

12. ZILLOW | TRULIA | STREETEASY | HOTPADS | NAKED APARTMENTS
FSBOs don’t matter: Most buyers still use an agent.
Buyers using Zillow Other buyers
+32%
@amybo
Used an agent