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Organizational Culture in Higher Education Zeine et al. 2011 
1 
Organizational Culture in Higher Education 
Abstract 
Zeine1, 3, R., Boglarsky2, C.A., Blessinger3, P., and Hamlet1, M.T. 
1Keller Graduate School of Management at DeVry College of New York, 
2Human Synergistics, Inc., 3Higher Education Teaching and Learning Association 
The organizational culture of academic higher educational institutions was analyzed using the Human Synergistics International (HSI) Organizational Culture Inventory® (OCI®) Survey. Cultural norms characteristic of Passive/Defensive and Aggressive/Defensive behavioral styles were overrepresented, while those characteristic of Constructive styles were underrepresented, as compared to Ideal profiles. The results reflect predominance of task-centered over people-centered organizational orientations and of lower-order (security) over higher-order (satisfaction) needs. Both current and ideal profiles were derived from the responses of higher education faculty and administrators who are active at non-profit or for-profit organizations worldwide. Targets for cultural change were identified, and recommendations were developed to assist higher education institutions approach their ideal organizational cultures. 
ZEINE, R., Boglarsky, C.A., Blessinger, P., and Hamlet, M.T. (2011). Organizational Culture in Higher Education. Chapter 3 in Kazeroony, H. (Ed.), The Strategic Management of Higher Education Institutions: Serving Students as Customers for Institutional Growth. Business Expert Press, LLC, New York, NY, USA.
Organizational Culture in Higher Education Zeine et al. 2011 
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Introduction 
Organizational Culture in Higher Educational Institutions (HEds.) can be examined with regards to behavioral norms that have been extensively studied in the context of guiding organizational change in the corporate world. HEds are social sector organizations that differ in purpose and performance measures from business corporations (Stilwell, 2003; Collins, 2005). Because the purpose of social sector organizations is to meet social objectives, human needs and national/global priorities, the people affiliated with them are ambitious first and foremost for the causes, the movements, the missions, the work ‒ not themselves ‒ and they have the will to do whatever it takes to make good on that ambition (Collins, 2005, pp.19,11). HEds can be viewed as service providers fulfilling diverse customer needs (Akinyele, 2010; Soars, 2009; Watjatrakul, 2009). More complex dimensions apply in HEds because students can be viewed as products, customers, coworkers and laborers simultaneously (Obermiller et al. 2005; Halbesleben et al. 2003; Pitman, 2000). Ideally, a culture of selflessness and excellence would be expected throughout the range of HEds, including those that rely heavily on business revenue streams such as medical centers and for- profit colleges (Collins, 2005, pp. 20-21; Schnier, 2004; Soars, 2009; Bennett Clark, 2011). Because financial incentives are weak in non-profit organizations, their ability to generate funds to support their non-business activities depends on effectively tapping into the idealistic passions of their deeply committed members and benefactors (Collins, 2005, pp.16-18). In this chapter, we analyze the currently prevailing organizational culture and compare it to the ideal cultural profile for HEds as measured by the
Organizational Culture in Higher Education Zeine et al. 2011 
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Organizational Culture Inventory® (OCI®)1 (Cooke & Lafferty, 2003). 
Perceptions of the work environment shape the ‘organizational climate’ which is a function of how employees experience their organizations (Patterson et al., 2005). In the absence of active guidance aimed at nurturing healthy organizational dynamics, organizational cultures tend to default to rather constraining or low-performance states. For example, research indicates that people interacting on a task tend to voluntarily construct differences in hierarchy, and to contribute to their own disempowerment to maintain a stable hierarchical social order (Pfeffer, 2010, pp. 220-1). Some studies have shown that, in contrast to higher-status schools, members of lower-status universities tend to accept the fact, and the implications, of the lowered status of their educational institution, and do not take initiative to bolster it (Jost & Banaji, 1994). People inside organizations who agree on organizational goals, often hold differing views on how to accomplish shared objectives (Pfeffer, 2010, p.224). Consequently, organizations can lose their vitality and begin to “age” as they remain unable or unwilling to evolve and change (Blanchard et. al. 1997, p.136). Preliminary studies have highlighted the importance, of exploring the complex barriers to cultural renewal in academic institutions in order to identify appropriate targets, and develop suitable mechanisms, for cultural change (Lobas, 2006; Kay et al. 2010). 
“Culture forms the superglue that bonds an organization, unites people, and helps an enterprise accomplish desired ends” (Bolman & Deal, 2008, p.253). “Some argue that organizations have cultures, others insist that organizations are cultures” (Bolman & Deal, 2008, p.269). Organizational culture has been defined as “a pattern of 
1 Organizational Culture Inventory® and OCI® are trademarks of and copyrighted © by Human Synergistics International. All rights reserved. Used with permission.
Organizational Culture in Higher Education Zeine et al. 2011 
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shared basic assumptions that a group learned as it solved its problems of external adaptation and integration, that has worked well enough to be considered valid and therefore to be taught to new members as the correct way to perceive, think and feel in relation to those problems” (Schein, 1992, p.12). 
Distinct but interdependent subcultures have been noted in HEds especially in regards to academic vs. administrative divisions, and for-profit/business/clinical vs. non- profit/research/educational organizations (Kuo, 2009; Pitman, 2000; Calabrese & Shoho, 2000; Bennett Clark, 2011). A systematic analysis of current and ideal organizational cultures can inform HEds professionals on specific changes that would help them meet and exceed expectations (Tricker, 2003; Soares, 2009, Kay et al. 2010). 
The Organizational Culture Inventory® (OCI®)2 is a quantitative instrument that measures 12 sets of behavioral norms associated with three general types of organizational cultures: Constructive, Passive/Defensive, and Aggressive/Defensive3 (Cooke & Szumal, 2000). It focuses on twelve behavioral patterns that members believe are required to “fit in” and “meet expectations” within their organization (Szumal, 2003). Descriptions of the twelve styles measured by the OCI are provided in Table 1. 
2 Organizational Culture Inventory® and OCI® are trademarks of and copyrighted © by Human Synergistics International. All rights reserved. Used with permission. 
3 OCI style names and descriptions from Robert A. Cooke and J. Clayton Lafferty, Organizational Culture Inventory®, Human Synergistics International. Copyright © 1987-2011. All rights reserved.
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Table 1. Descriptions of the Twelve Styles Measured by the 
Organizational Culture Inventory® 
(and Sample Items) 
Constructive Cultures encourage members to interact with people and approach tasks in ways that will help them to meet their higher-order satisfaction needs for affiliation, esteem and self-actualization: 
(11:00) An Achievement culture characterizes organizations that do things well and 
value members who set and accomplish their own goals. Members are expected to set challenging but realistic goals, establish plans to reach these goals, and pursue them with enthusiasm. (Pursue a standard of excellence; Openly show enthusiasm). Achievement organizations are effective; problems are solved appropriately, clients and customers are served well, and the orientation of members, as well as the organization itself, is healthy. 
(12:00) A Self-Actualizing culture characterizes organizations that value creativity, 
quality over quantity, and both task accomplishment and individual growth. Members are encouraged to gain enjoyment from their work, develop themselves, and take on new and interesting activities. (Think in unique and independent ways; Do even simple tasks well). While self-actualizing organizations can be somewhat difficult to understand and control, they tend to be innovative, offer high-quality products and/or services, and attract and develop outstanding employees. 
(1:00) A Humanistic-Encouraging culture characterizes organizations that are 
managed in a participative and person-centered way. Members are expected to be supportive, constructive and open to influence in their dealings with one
Organizational Culture in Higher Education Zeine et al. 2011 
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another. (Help others to grow and develop; Take time with people). A humanistic culture leads to effective organizational performance by providing for the growth and active involvement of members who, in turn, report high satisfaction with and commitment to the organization. 
(2:00) An Affiliative culture characterizes organizations that place a high priority on 
constructive interpersonal relationships. Members are expected to be friendly, open, and sensitive to the satisfaction of their work group. (Deal with others in a friendly, pleasant way; share feelings and thoughts). An Affiliative culture can enhance organizational performance by promoting open communication, good cooperation, and the effective coordination of activities. Members are loyal to their work groups and feel they “fit in” comfortably. 
Passive/Defensive Cultures are those in which members believe they must interact with people in ways that will not threaten their own security: 
(3:00) An Approval culture describes organizations in which conflicts are avoided and 
interpersonal relationships are pleasant – at least superficially. Members feel that they should agree with, gain the approval of, and be liked by others. (Go along with others; Be liked by everyone). This work environment can potentially limit organizational effectiveness by minimizing constructive “differing”, and inhibiting the expression of ideas and opinions. 
(4:00) A Conventional culture is descriptive of organizations that are conservative, 
traditional, and bureaucratically controlled. Members are expected to conform, follow the rules, and make a good impression. (Always follow policies; Fit into the
Organizational Culture in Higher Education Zeine et al. 2011 
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“mold”). Too conventional a culture can interfere with effectiveness by suppressing innovation and preventing the organization from adapting to changes in its environment. 
(5:00) A Dependent culture is descriptive of organizations that are hierarchically 
controlled, non-participative and do not empower their members. Centralized decision making in such organizations leads members to do only what they are told and to clear all decisions with superiors. (Please those in positions of authority; Do what is expected). Poor performance results from the lack of individual initiative, spontaneity, flexibility, and timely decision making. 
(6:00) An Avoidance culture characterizes organizations that fail to reward success but 
nevertheless punish mistakes. This negative reward system leads members to shift responsibilities to others and avoid any possibility of being blamed for a mistake. (Wait for others to act first; Take few chances). The survival of this type of organization is in question since members are unwilling to make decisions, take action, or accept risks. 
Aggressive/Defensive Cultures expect members to approach tasks in forceful ways to protect their status and security: 
(7:00) An Oppositional culture describes organizations in which confrontation prevails 
and negativism is rewarded. Members gain status and influence by being critical and thus are reinforced to oppose the ideas of others (Point out flaws; Be hard to impress), and to make safe (but ineffectual) decisions. While some questioning is functional, a highly oppositional culture can lead to unnecessary conflict, poor
Organizational Culture in Higher Education Zeine et al. 2011 
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group problem solving and “watered-down” solutions to problems. 
(8:00) A Power culture is descriptive of non-participative organizations structured on 
the basis of the authority inherent in members’ positions. Members believe they will be rewarded for taking charge and controlling subordinates, and for being responsive to the demands of superiors. (Build up one’s power base; Demand loyalty). Power-oriented organizations are less effective than their members might think; subordinates resist this type of control, hold back information, and reduce their contributions to the minimal acceptable level. 
(9:00) A Competitive culture is one in which winning is valued and members are 
rewarded for out-performing one another. Members operate in a “win-lose” framework and believe they must work against (rather than with) their peers to be noticed. (Turn the job into a contest; Never appear to lose). An overly competitive culture can inhibit effectiveness by reducing cooperation and promoting unrealistic standards of performance that are either too high or too low. 
(10:00) A Perfectionistic culture characterizes organizations in which perfectionism, 
persistence, and hard work are valued. Members feel they must avoid any mistakes, keep track of everything, and work long hours to attain narrowly- defined objectives. (Do things perfectly; Keep on top of everything). While some amount of this orientation might be useful, too much emphasis on perfectionism can lead members to lose sight of the goal, get lost in detail, and develop symptoms of strain. 
Note. From Organizational Culture Inventory by Robert A. Cooke and J. Clayton Lafferty, 1987, Plymouth, MI: Human Synergistics International. Copyright © 1987, 2011 by Human Synergistics, Inc. Reproduced by permission. The OCI style descriptions and items may not be reproduced without the express and written permission of Human Synergistics.
Organizational Culture in Higher Education Zeine et al. 2011 
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In higher education, teaching hospitals can also be identified as “high reliability” organizations due to the “life and death” nature of healthcare services. Some institutions, such as the Military and nuclear power plants, are considered “high reliability” organizations requiring very high fidelity to a chain of command, and strict adherence to protocols (Szumal, 2003). Although behavioral norms from the Aggressive/Defensive and Passive/Defensive clusters may be highly represented, studies have shown that Constructive norms are desired and important for the success of such organizations because they help people to understand the reasons why orders need to be followed, and the benefits of faithfully implementing best practices in performing critical duties (Reigle, 2001). 
Methods 
Participants from Higher Education Institutions completed Human Synergistics OCI and OCI-Ideal surveys (web-based version). The OCI measures the behavioral norms and expectations members understand are expected of them to “fit in” and meet expectations in their current position at their organization or the current state. It also measures outcomes associated with organizational culture (e.g., intention to stay, satisfaction and customer service orientation) that provide insights into the need for cultural change (Cooke & Lafferty, 2003). A parallel form of the inventory, the OCI- Ideal, asks the members to indicate the extent to which the behavioral norms and expectations should be expected in order to maximize their organization’s effectiveness. The results of the OCI-Ideal is the desired state and can be seen as a cultural benchmark.
Organizational Culture in Higher Education Zeine et al. 2011 
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Respondents’ OCI and OCI-Ideal unadjusted (or “raw”) scores were pooled and converted to percentile scores which were plotted on an OCI Circumplex shown in Figure 1. The OCI circumplex compares respondents’ organization’s scores along the twelve cultural norms to the scores of 921 organizational subunits (e.g., departments and divisions of other organizations). The bold center ring on the circumplex represents the 50th percentile. In general, scores falling below the 50th percentile are low relative to other organizations and scores that fall above the 50th percentile are high relative to other organizations (Cooke, 2011). 
Norms that reflect expectations for people-oriented behaviors are located on the right side of the Circumplex, while task-oriented norms are on the left side. The norms toward the top reflect expectations for behaviors that are directed toward higher-order needs for satisfaction, and those toward the bottom reflect expectations that focus on meeting lower-order needs for security (Fig. 1) (Cooke & Szumal, 2000). By analyzing the gaps or discrepancies between the current and ideal culture profiles, the behavioral norms where there is the greatest need for change can be identified. These gaps were calculated by subtracting the ideal from the current percentile scores. Undesirable gap values were negative for Constructive norms (too low), and positive for Passive/Defensive and Aggressive/Defensive norms (too high) (Szumal, 2003).
Organizational Culture in Higher Education Zeine et al. 2011 
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Figure 1. Organizational Culture Inventory® Circumplex 
Note: Research and development by Robert A. Cooke, Ph.D. and J. Clayton Lafferty, Ph.D. Copyright © 
1973-2011 by Human Synergistics International. All rights reserved. 
Results 
Demographics of Respondent HEds Professionals 
Demographics of the HEds professionals who participated in the study are 
presented in Table 2. Of the 63 who responded to the OCI survey, 33 responded to the 
OCI Ideal survey. They represented faculty, directors, chairs and deans at non-profit 
and for-profit colleges and universities. The number of years spent at their current
Organizational Culture in Higher Education Zeine et al. 2011 
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organizations ranged from less than 6 months to more than 15 years. 
Table 2. Demographics of Respondents 
Demographic OCI Current OCI Ideal 
(n=63) 
(n=33) 
Age 
30 - 39 
10% 
6% 
40 - 49 
35% 
24% 
50 - 59 
30% 
36% 
60 or over 
17% 
30% 
nd* 
8% 
3% 
Gender 
Female 
43% 
45% 
Male 
52% 
55% 
nd* 
5% 
- 
Years with Organization 
Less than 6 months 
5% 
6% 
6 months to 1 year 
3% 
0% 
1 to 2 years 
16% 
18% 
2 to 4 years 
17% 
24% 
4 to 6 years 
6% 
9% 
6 to 10 years 
13% 
18% 
10 to 15 years 
13% 
9% 
More than 15 years 
22% 
15% 
nd* 
5% 
- 
Organization Level 
Faculty/Professor 
40% 
45% 
Director 
24% 
12% 
Department Chair 
6% 
6% 
Associate. Dean 
6% 
6% 
Dean 
11% 
9% 
Provost/Dean Academic Affairs 
2% 
3% 
nd* 
11% 
18%
Organizational Culture in Higher Education Zeine et al. 2011 
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Table 2. Demographics of Respondents (continued) 
Demographic OCI Current OCI Ideal 
(n=63) 
(n=33) 
Education 
Bachelor’s degree 
2% 
3% 
Master’s degree 
21% 
15% 
Doctorate degree 
52% 
58% 
MD 
2% 
3% 
MD/PhD 
19% 
18% 
Other 
2% 
- 
nd* 
3% 
3% 
Institutional Type 
For-profit, Public 
17% 
12% 
For- profit, Private 
21% 
24% 
Not-for-profit, Public 
38% 
33% 
Not-for-profit, Private 
16% 
18% 
nd* 
8% 
12% 
Institutional Level 
Associate's College 
3% 
3% 
Bachelor's College 
6% 
6% 
Master's College/University 
35% 
36% 
Doctorate-granting University 
46% 
48% 
Special Focus Institution 
2% 
- 
nd* 
8% 
6% 
*not determined 
Differences Between Current and Ideal HEds Organizational Culture Profiles 
Undesirable gaps in percentile scores between Current (Fig. 2 Left) and Ideal (Fig. 2 Right) were found in all twelve styles on the HEds OCI profiles (Table 3). Extensions of the Constructive styles fell below the 73rd percentile in the current profile while rising above the 92nd percentile in the ideal (Table 3). Passive/Defensive styles
Organizational Culture in Higher Education Zeine et al. 2011 
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extended above 54% in the current profile while remaining less than 15% in the ideal 
(Table 3). The lowest gap between current and ideal was in the Oppositional style 
norms which extended to 67% in the current profile, only 10% higher than ideal (Table 
3). This is consistent with cultural norm requirements of “high reliability” organizations. 
Figure 2. Current vs. Ideal HEds OCI® Profiles 
Current Culture Ideal Culture 
Note: Research and development by Robert A. Cooke, Ph.D. and J. Clayton Lafferty, Ph.D. Copyright © 
1973-2011 by Human Synergistics International. All rights reserved.
Organizational Culture in Higher Education Zeine et al. 2011 
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Note: OCI style names and descriptions from Robert A. Cooke and J. Clayton Lafferty, Organizational Culture Inventory®, Human Synergistics International. Copyright © 1987-2011. All rights reserved. Adapted by permission. 
Differences Between Non-Profit and For-Profit HEds in Organizational Culture 
As compared to the current Non-Profits OCI profile (Fig. 3 Upper Left), the current For-Profit profile (Fig. 3 Lower Left) had wider extensions along several of the Aggressive/Defensive and Passive/Defensive styles. As compared to the ideal Non- Profit profile (Fig. 3 Upper Right), the ideal For-Profit profile (Fig. 3 Lower Right) had a narrower extension on the Oppositional style but wider extensions on the 7 remaining 
Table 3. GAP ANALYSIS FOR HEds ORGANIZATIONAL CULTURE STYLES 
STYLE 
PERCENTILE SCORE 
CLUSTER 
IDEAL 
CURRENT 
GAP 
HUMANISTIC-ENCOURAGING 
98 
73 
-25 
CONSTRUCTIVE 
ACHIEVEMENT 
98 
67 
-31 
CONSTRUCTIVE 
SELF-ACTUALIZING 
98 
61 
-37 
CONSTRUCTIVE 
AFFILIATIVE 
92 
55 
-37 
CONSTRUCTIVE 
OPPOSITIONAL 
57 
67 
10 
AGGRESSIVE/DEFENSIVE 
COMPETITIVE 
31 
63 
32 
AGGRESSIVE/DEFENSIVE 
PERFECTIONISTIC 
23 
52 
29 
AGGRESSIVE/DEFENSIVE 
POWER 
23 
50 
27 
AGGRESSIVE/DEFENSIVE 
AVOIDANCE 
15 
59 
44 
PASSIVE/DEFENSIVE DEPENDENT 14 55 41 PASSIVE/DEFENSIVE CONVENTIONAL 10 54 44 PASSIVE/DEFENSIVE 
APPROVAL 
9 
55 
46 
PASSIVE/DEFENSIVE
Organizational Culture in Higher Education Zeine et al. 2011 
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Defensive styles. The Constructive cluster extensions were similar in Non-Profit and For-Profit HEds (Fig. 3 Upper Left vs. Lower Left, and Upper Right vs. Lower Right).
Organizational Culture in Higher Education Zeine et al. 2011 
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Figure 3. Non-Profit vs. For-Profit HEds Organizational Culture Profiles 
Current OCI® Culture 
Non-Profit 
N = 34 
Ideal OCI® Culture 
Non-Profit 
N = 17 
Current OCI® Culture 
For-Profit 
N = 24 
Ideal OCI® Culture 
For-Profit 
N = 12 
Note: Research and development by Robert A. Cooke, Ph.D. and J. Clayton Lafferty, Ph.D. Copyright © 
1973-2011 by Human Synergistics International. All rights reserved.
Organizational Culture in Higher Education Zeine et al. 2011 
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Implications of the cultural gaps on outcomes 
People at HEds experience both the negative and positive consequences of their organization’s cultures. Comments from 35 respondents offered insightful suggestions for effecting change in higher education (Human Synergistics Inc., 2011, April), calling for “systematic changes starting with mission/vision, hiring and reward systems”. One wrote: “Make everyone in the pipeline at educational institutions better educated in best-practices, more accountable for their outcomes and for meeting targets; and hold a higher standard for quality teaching and for grading students”. Others echoed: “Emphasize independent, critical thinking, and place greater responsibility for adaptive learning on the student”, “Communicate initiatives timely and thoroughly”. The participants’ comments were harmonious and can be summed up as a call to promote “systems and processes that support: good governance; understanding stakeholders’ needs; strong culture of continuous improvement; organizational culture that values and respects individuals and promotes their learning and professional development; strong data-driven planning; organizational agility; integrity in word and deeds”. 
Quantitative analysis of the organizational outcomes revealed desirable gaps in several areas and undesirable gaps in others. Intention to stay, personal customer service, satisfaction and personally recommending the HEd as a good place to work all fell well above the historical average; while organizational customer service, role clarity and role conflict fell well below the historical average. 
Both the qualitative and quantitative cultural outcome measures indicate a need for changes in structures, systems, technologies, and skills/qualities of the HEds. Respondents urged, “Focus on students and their needs. Ask yourself, how can
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creating a great experience (learning and otherwise) make the student grow more? How does that student's experience help our institution grow and become better?” Some were concerned that “Higher education is no longer about the students, but about the business…” (Human Synergistics Inc., 2011, April). These comments highlight the importance for HEds to become more service oriented. Low scores along service quality measures indicate the need for the establishment of service-oriented procedures and norms, evaluation and possible re-engineering of core processes, customer-service training, and the revision of reward systems (to reinforce goal attainment) (Szumal, 2003). 
Recommendations 
Recommendations for Leading Cultural Change 
We recommend that both for-profit and non-profit HEds implement strategies used by organizational leaders seeking to effect change (Blanchard, 1997 and Reigle 2001): 
1) Use belief systems (vision, mission, core values) and performance measures to strike an effective balance between creativity and control. Become living symbols of the newly minted organizational culture and assist executives to fulfill this requirement by providing training and appropriate feedback systems. 
2) Plan for, create and celebrate progress and work accomplishments. 
3) Enlist people who are highly talented, intelligent, energetic, tenacious, and who are committed to placing the interests of the organization above their own self-interests. 
4) Empower change enthusiasts with communication and consultation skills. 
5) Establish effective conflict resolution processes.
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6) Convey a sense of urgency by increasing awareness of the need for change. 
7) Identify, replace or eliminate rules and policies (i.e. compensation, performance- appraisal systems, organizational priorities) that are incompatible with the new vision. Implement open-door policy. 
8) Ensure inclusive involvement and participation in shaping the transformative process. 
9) Build trust by disseminating information to people in all roles and at all levels throughout the organization. 
10) Inspire imagination and creativity by safeguarding freedoms, encouraging risk- taking and protecting research time. 
11) Search constantly for newer and better ways to do everything. 
12) Developing a shared vision and ensuring congruency of action. 
13) Supporting one another and working with others. Encourage open-mindedness, innovation and problem-solving. 
Recommendations for Adopting and Adapting High Performance Practices 
We recommend that both for-profit and non-profit Higher Education Institutions adopt Pfeffer’s (1998) seven practices of high performing corporations to their business and administrative divisions, while developing corresponding alternatives for their academic divisions: 
1) Employment security, or employment opportunity alternatives (externships, internships, work-study, career development and placement services) 
2) Selective hiring, or selective admission alternatives
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3) Self-managed teams and decentralization of decision making, or participative cultural alternatives (feedback, communication, consultation) 
4) Comparatively high compensation contingent on organizational performance, or academic support alternatives (grants, fellowships, scholarships) 
5) Extensive training including leadership, management and communication skills 
6) Reduced status distinctions and barriers 
7) Extensive sharing of financial and performance information throughout the organization 
Recommendations for Reducing Defensive Cultural Styles and Promoting a Constructive Organizational Culture: 
Unresolved conflicts, de-motivation, work avoidance and high turnover are consequences of Passive/Defensive organizational cultures where conflicts are primarily resolved by either accommodation or withdrawal (Szumal, 2003). Insecurity, disempowerment, disrespect, and punishment characterize Aggressive/Defensive cultures as they value confrontation, criticism, coercion and overconfidence (Szumal, 2003). By contrast, flexibility, consultation, knowledge, reason and coordination are features of Constructive organizational cultures as they encourage communication, sharing and cooperation with others (Szumal, 2003). 
We recommend that both for-profit and non-profit Higher Education Institutions adopt the Human Synergistics International recommendations to cultivate Constructive norms within organizations at the member, unit and organizational levels: 
1) Ensure that all members are given the opportunity to work to their full potential
Organizational Culture in Higher Education Zeine et al. 2011 
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2) Balance expectations for taking initiative and thinking independently with those for consensus and power sharing 
3) Expect participation without domination 
4) Elicit unique perspectives and concerns while working towards agreement 
5) Value quality over quantity 
6) Value creativity over conformity 
7) Judge effectiveness at the system level rather than the component level 
8) Practice empowerment and transformational leadership which are prescriptive (guide and direct) rather than restrictive (constrain and prohibit) practices 
9) Adopt approaches for continuous, system-wide, improvements including problem solving, strategic planning, innovation, and benchmarking 
10) Inspire innovation by allowing people to express themselves, experiment and learn from mistakes 
11) Increase accomplishments by encouraging people to set challenging goals, and by providing them with necessary resources 
12) Cultivate mentors by investing in training and development, and by providing opportunities for expansion 
13) Enhance cooperation by letting people communicate, get to know one another, contribute and share ideas 
14) Inculcate humanistic values of mutual encouragement and support 
15) Develop organizational mechanisms to collect and respond to feedback, implement good suggestions 
16) Remember that education institutions are “Learning Organizations” which
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emphasize creativity, individual development and systems thinking 
17) Treat all members of the organization with respect and dignity 
18) Provide equitable pathways for advancement (or alternative opportunities for placement elsewhere) 
Conclusion 
This chapter profiles organizational culture in Higher Education Institutions. Twelve cultural styles are analyzed, and differences between current and ideal behavioral norms are identified as targets for organizational change in Non-Profit and For-Profit colleges and universities. Recommendations are presented to assist professionals in their efforts to implement strategies that would reduce the intensity of eight Defensive patterns and promote four prescribed Constructive cultural styles. Further studies are warranted to examine subgroup and sub divisional cultures within educational institutions. 
Acknowledgements 
We thank all the distinguished respondents for their participation and input. We are grateful to Sarah Peterson of Human Synergistics, Inc. for expert assistance.
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Organizational Culture in Higher Ed

  • 1. Organizational Culture in Higher Education Zeine et al. 2011 1 Organizational Culture in Higher Education Abstract Zeine1, 3, R., Boglarsky2, C.A., Blessinger3, P., and Hamlet1, M.T. 1Keller Graduate School of Management at DeVry College of New York, 2Human Synergistics, Inc., 3Higher Education Teaching and Learning Association The organizational culture of academic higher educational institutions was analyzed using the Human Synergistics International (HSI) Organizational Culture Inventory® (OCI®) Survey. Cultural norms characteristic of Passive/Defensive and Aggressive/Defensive behavioral styles were overrepresented, while those characteristic of Constructive styles were underrepresented, as compared to Ideal profiles. The results reflect predominance of task-centered over people-centered organizational orientations and of lower-order (security) over higher-order (satisfaction) needs. Both current and ideal profiles were derived from the responses of higher education faculty and administrators who are active at non-profit or for-profit organizations worldwide. Targets for cultural change were identified, and recommendations were developed to assist higher education institutions approach their ideal organizational cultures. ZEINE, R., Boglarsky, C.A., Blessinger, P., and Hamlet, M.T. (2011). Organizational Culture in Higher Education. Chapter 3 in Kazeroony, H. (Ed.), The Strategic Management of Higher Education Institutions: Serving Students as Customers for Institutional Growth. Business Expert Press, LLC, New York, NY, USA.
  • 2. Organizational Culture in Higher Education Zeine et al. 2011 2 Introduction Organizational Culture in Higher Educational Institutions (HEds.) can be examined with regards to behavioral norms that have been extensively studied in the context of guiding organizational change in the corporate world. HEds are social sector organizations that differ in purpose and performance measures from business corporations (Stilwell, 2003; Collins, 2005). Because the purpose of social sector organizations is to meet social objectives, human needs and national/global priorities, the people affiliated with them are ambitious first and foremost for the causes, the movements, the missions, the work ‒ not themselves ‒ and they have the will to do whatever it takes to make good on that ambition (Collins, 2005, pp.19,11). HEds can be viewed as service providers fulfilling diverse customer needs (Akinyele, 2010; Soars, 2009; Watjatrakul, 2009). More complex dimensions apply in HEds because students can be viewed as products, customers, coworkers and laborers simultaneously (Obermiller et al. 2005; Halbesleben et al. 2003; Pitman, 2000). Ideally, a culture of selflessness and excellence would be expected throughout the range of HEds, including those that rely heavily on business revenue streams such as medical centers and for- profit colleges (Collins, 2005, pp. 20-21; Schnier, 2004; Soars, 2009; Bennett Clark, 2011). Because financial incentives are weak in non-profit organizations, their ability to generate funds to support their non-business activities depends on effectively tapping into the idealistic passions of their deeply committed members and benefactors (Collins, 2005, pp.16-18). In this chapter, we analyze the currently prevailing organizational culture and compare it to the ideal cultural profile for HEds as measured by the
  • 3. Organizational Culture in Higher Education Zeine et al. 2011 3 Organizational Culture Inventory® (OCI®)1 (Cooke & Lafferty, 2003). Perceptions of the work environment shape the ‘organizational climate’ which is a function of how employees experience their organizations (Patterson et al., 2005). In the absence of active guidance aimed at nurturing healthy organizational dynamics, organizational cultures tend to default to rather constraining or low-performance states. For example, research indicates that people interacting on a task tend to voluntarily construct differences in hierarchy, and to contribute to their own disempowerment to maintain a stable hierarchical social order (Pfeffer, 2010, pp. 220-1). Some studies have shown that, in contrast to higher-status schools, members of lower-status universities tend to accept the fact, and the implications, of the lowered status of their educational institution, and do not take initiative to bolster it (Jost & Banaji, 1994). People inside organizations who agree on organizational goals, often hold differing views on how to accomplish shared objectives (Pfeffer, 2010, p.224). Consequently, organizations can lose their vitality and begin to “age” as they remain unable or unwilling to evolve and change (Blanchard et. al. 1997, p.136). Preliminary studies have highlighted the importance, of exploring the complex barriers to cultural renewal in academic institutions in order to identify appropriate targets, and develop suitable mechanisms, for cultural change (Lobas, 2006; Kay et al. 2010). “Culture forms the superglue that bonds an organization, unites people, and helps an enterprise accomplish desired ends” (Bolman & Deal, 2008, p.253). “Some argue that organizations have cultures, others insist that organizations are cultures” (Bolman & Deal, 2008, p.269). Organizational culture has been defined as “a pattern of 1 Organizational Culture Inventory® and OCI® are trademarks of and copyrighted © by Human Synergistics International. All rights reserved. Used with permission.
  • 4. Organizational Culture in Higher Education Zeine et al. 2011 4 shared basic assumptions that a group learned as it solved its problems of external adaptation and integration, that has worked well enough to be considered valid and therefore to be taught to new members as the correct way to perceive, think and feel in relation to those problems” (Schein, 1992, p.12). Distinct but interdependent subcultures have been noted in HEds especially in regards to academic vs. administrative divisions, and for-profit/business/clinical vs. non- profit/research/educational organizations (Kuo, 2009; Pitman, 2000; Calabrese & Shoho, 2000; Bennett Clark, 2011). A systematic analysis of current and ideal organizational cultures can inform HEds professionals on specific changes that would help them meet and exceed expectations (Tricker, 2003; Soares, 2009, Kay et al. 2010). The Organizational Culture Inventory® (OCI®)2 is a quantitative instrument that measures 12 sets of behavioral norms associated with three general types of organizational cultures: Constructive, Passive/Defensive, and Aggressive/Defensive3 (Cooke & Szumal, 2000). It focuses on twelve behavioral patterns that members believe are required to “fit in” and “meet expectations” within their organization (Szumal, 2003). Descriptions of the twelve styles measured by the OCI are provided in Table 1. 2 Organizational Culture Inventory® and OCI® are trademarks of and copyrighted © by Human Synergistics International. All rights reserved. Used with permission. 3 OCI style names and descriptions from Robert A. Cooke and J. Clayton Lafferty, Organizational Culture Inventory®, Human Synergistics International. Copyright © 1987-2011. All rights reserved.
  • 5. Organizational Culture in Higher Education Zeine et al. 2011 5 Table 1. Descriptions of the Twelve Styles Measured by the Organizational Culture Inventory® (and Sample Items) Constructive Cultures encourage members to interact with people and approach tasks in ways that will help them to meet their higher-order satisfaction needs for affiliation, esteem and self-actualization: (11:00) An Achievement culture characterizes organizations that do things well and value members who set and accomplish their own goals. Members are expected to set challenging but realistic goals, establish plans to reach these goals, and pursue them with enthusiasm. (Pursue a standard of excellence; Openly show enthusiasm). Achievement organizations are effective; problems are solved appropriately, clients and customers are served well, and the orientation of members, as well as the organization itself, is healthy. (12:00) A Self-Actualizing culture characterizes organizations that value creativity, quality over quantity, and both task accomplishment and individual growth. Members are encouraged to gain enjoyment from their work, develop themselves, and take on new and interesting activities. (Think in unique and independent ways; Do even simple tasks well). While self-actualizing organizations can be somewhat difficult to understand and control, they tend to be innovative, offer high-quality products and/or services, and attract and develop outstanding employees. (1:00) A Humanistic-Encouraging culture characterizes organizations that are managed in a participative and person-centered way. Members are expected to be supportive, constructive and open to influence in their dealings with one
  • 6. Organizational Culture in Higher Education Zeine et al. 2011 6 another. (Help others to grow and develop; Take time with people). A humanistic culture leads to effective organizational performance by providing for the growth and active involvement of members who, in turn, report high satisfaction with and commitment to the organization. (2:00) An Affiliative culture characterizes organizations that place a high priority on constructive interpersonal relationships. Members are expected to be friendly, open, and sensitive to the satisfaction of their work group. (Deal with others in a friendly, pleasant way; share feelings and thoughts). An Affiliative culture can enhance organizational performance by promoting open communication, good cooperation, and the effective coordination of activities. Members are loyal to their work groups and feel they “fit in” comfortably. Passive/Defensive Cultures are those in which members believe they must interact with people in ways that will not threaten their own security: (3:00) An Approval culture describes organizations in which conflicts are avoided and interpersonal relationships are pleasant – at least superficially. Members feel that they should agree with, gain the approval of, and be liked by others. (Go along with others; Be liked by everyone). This work environment can potentially limit organizational effectiveness by minimizing constructive “differing”, and inhibiting the expression of ideas and opinions. (4:00) A Conventional culture is descriptive of organizations that are conservative, traditional, and bureaucratically controlled. Members are expected to conform, follow the rules, and make a good impression. (Always follow policies; Fit into the
  • 7. Organizational Culture in Higher Education Zeine et al. 2011 7 “mold”). Too conventional a culture can interfere with effectiveness by suppressing innovation and preventing the organization from adapting to changes in its environment. (5:00) A Dependent culture is descriptive of organizations that are hierarchically controlled, non-participative and do not empower their members. Centralized decision making in such organizations leads members to do only what they are told and to clear all decisions with superiors. (Please those in positions of authority; Do what is expected). Poor performance results from the lack of individual initiative, spontaneity, flexibility, and timely decision making. (6:00) An Avoidance culture characterizes organizations that fail to reward success but nevertheless punish mistakes. This negative reward system leads members to shift responsibilities to others and avoid any possibility of being blamed for a mistake. (Wait for others to act first; Take few chances). The survival of this type of organization is in question since members are unwilling to make decisions, take action, or accept risks. Aggressive/Defensive Cultures expect members to approach tasks in forceful ways to protect their status and security: (7:00) An Oppositional culture describes organizations in which confrontation prevails and negativism is rewarded. Members gain status and influence by being critical and thus are reinforced to oppose the ideas of others (Point out flaws; Be hard to impress), and to make safe (but ineffectual) decisions. While some questioning is functional, a highly oppositional culture can lead to unnecessary conflict, poor
  • 8. Organizational Culture in Higher Education Zeine et al. 2011 8 group problem solving and “watered-down” solutions to problems. (8:00) A Power culture is descriptive of non-participative organizations structured on the basis of the authority inherent in members’ positions. Members believe they will be rewarded for taking charge and controlling subordinates, and for being responsive to the demands of superiors. (Build up one’s power base; Demand loyalty). Power-oriented organizations are less effective than their members might think; subordinates resist this type of control, hold back information, and reduce their contributions to the minimal acceptable level. (9:00) A Competitive culture is one in which winning is valued and members are rewarded for out-performing one another. Members operate in a “win-lose” framework and believe they must work against (rather than with) their peers to be noticed. (Turn the job into a contest; Never appear to lose). An overly competitive culture can inhibit effectiveness by reducing cooperation and promoting unrealistic standards of performance that are either too high or too low. (10:00) A Perfectionistic culture characterizes organizations in which perfectionism, persistence, and hard work are valued. Members feel they must avoid any mistakes, keep track of everything, and work long hours to attain narrowly- defined objectives. (Do things perfectly; Keep on top of everything). While some amount of this orientation might be useful, too much emphasis on perfectionism can lead members to lose sight of the goal, get lost in detail, and develop symptoms of strain. Note. From Organizational Culture Inventory by Robert A. Cooke and J. Clayton Lafferty, 1987, Plymouth, MI: Human Synergistics International. Copyright © 1987, 2011 by Human Synergistics, Inc. Reproduced by permission. The OCI style descriptions and items may not be reproduced without the express and written permission of Human Synergistics.
  • 9. Organizational Culture in Higher Education Zeine et al. 2011 9 In higher education, teaching hospitals can also be identified as “high reliability” organizations due to the “life and death” nature of healthcare services. Some institutions, such as the Military and nuclear power plants, are considered “high reliability” organizations requiring very high fidelity to a chain of command, and strict adherence to protocols (Szumal, 2003). Although behavioral norms from the Aggressive/Defensive and Passive/Defensive clusters may be highly represented, studies have shown that Constructive norms are desired and important for the success of such organizations because they help people to understand the reasons why orders need to be followed, and the benefits of faithfully implementing best practices in performing critical duties (Reigle, 2001). Methods Participants from Higher Education Institutions completed Human Synergistics OCI and OCI-Ideal surveys (web-based version). The OCI measures the behavioral norms and expectations members understand are expected of them to “fit in” and meet expectations in their current position at their organization or the current state. It also measures outcomes associated with organizational culture (e.g., intention to stay, satisfaction and customer service orientation) that provide insights into the need for cultural change (Cooke & Lafferty, 2003). A parallel form of the inventory, the OCI- Ideal, asks the members to indicate the extent to which the behavioral norms and expectations should be expected in order to maximize their organization’s effectiveness. The results of the OCI-Ideal is the desired state and can be seen as a cultural benchmark.
  • 10. Organizational Culture in Higher Education Zeine et al. 2011 10 Respondents’ OCI and OCI-Ideal unadjusted (or “raw”) scores were pooled and converted to percentile scores which were plotted on an OCI Circumplex shown in Figure 1. The OCI circumplex compares respondents’ organization’s scores along the twelve cultural norms to the scores of 921 organizational subunits (e.g., departments and divisions of other organizations). The bold center ring on the circumplex represents the 50th percentile. In general, scores falling below the 50th percentile are low relative to other organizations and scores that fall above the 50th percentile are high relative to other organizations (Cooke, 2011). Norms that reflect expectations for people-oriented behaviors are located on the right side of the Circumplex, while task-oriented norms are on the left side. The norms toward the top reflect expectations for behaviors that are directed toward higher-order needs for satisfaction, and those toward the bottom reflect expectations that focus on meeting lower-order needs for security (Fig. 1) (Cooke & Szumal, 2000). By analyzing the gaps or discrepancies between the current and ideal culture profiles, the behavioral norms where there is the greatest need for change can be identified. These gaps were calculated by subtracting the ideal from the current percentile scores. Undesirable gap values were negative for Constructive norms (too low), and positive for Passive/Defensive and Aggressive/Defensive norms (too high) (Szumal, 2003).
  • 11. Organizational Culture in Higher Education Zeine et al. 2011 11 Figure 1. Organizational Culture Inventory® Circumplex Note: Research and development by Robert A. Cooke, Ph.D. and J. Clayton Lafferty, Ph.D. Copyright © 1973-2011 by Human Synergistics International. All rights reserved. Results Demographics of Respondent HEds Professionals Demographics of the HEds professionals who participated in the study are presented in Table 2. Of the 63 who responded to the OCI survey, 33 responded to the OCI Ideal survey. They represented faculty, directors, chairs and deans at non-profit and for-profit colleges and universities. The number of years spent at their current
  • 12. Organizational Culture in Higher Education Zeine et al. 2011 12 organizations ranged from less than 6 months to more than 15 years. Table 2. Demographics of Respondents Demographic OCI Current OCI Ideal (n=63) (n=33) Age 30 - 39 10% 6% 40 - 49 35% 24% 50 - 59 30% 36% 60 or over 17% 30% nd* 8% 3% Gender Female 43% 45% Male 52% 55% nd* 5% - Years with Organization Less than 6 months 5% 6% 6 months to 1 year 3% 0% 1 to 2 years 16% 18% 2 to 4 years 17% 24% 4 to 6 years 6% 9% 6 to 10 years 13% 18% 10 to 15 years 13% 9% More than 15 years 22% 15% nd* 5% - Organization Level Faculty/Professor 40% 45% Director 24% 12% Department Chair 6% 6% Associate. Dean 6% 6% Dean 11% 9% Provost/Dean Academic Affairs 2% 3% nd* 11% 18%
  • 13. Organizational Culture in Higher Education Zeine et al. 2011 13 Table 2. Demographics of Respondents (continued) Demographic OCI Current OCI Ideal (n=63) (n=33) Education Bachelor’s degree 2% 3% Master’s degree 21% 15% Doctorate degree 52% 58% MD 2% 3% MD/PhD 19% 18% Other 2% - nd* 3% 3% Institutional Type For-profit, Public 17% 12% For- profit, Private 21% 24% Not-for-profit, Public 38% 33% Not-for-profit, Private 16% 18% nd* 8% 12% Institutional Level Associate's College 3% 3% Bachelor's College 6% 6% Master's College/University 35% 36% Doctorate-granting University 46% 48% Special Focus Institution 2% - nd* 8% 6% *not determined Differences Between Current and Ideal HEds Organizational Culture Profiles Undesirable gaps in percentile scores between Current (Fig. 2 Left) and Ideal (Fig. 2 Right) were found in all twelve styles on the HEds OCI profiles (Table 3). Extensions of the Constructive styles fell below the 73rd percentile in the current profile while rising above the 92nd percentile in the ideal (Table 3). Passive/Defensive styles
  • 14. Organizational Culture in Higher Education Zeine et al. 2011 14 extended above 54% in the current profile while remaining less than 15% in the ideal (Table 3). The lowest gap between current and ideal was in the Oppositional style norms which extended to 67% in the current profile, only 10% higher than ideal (Table 3). This is consistent with cultural norm requirements of “high reliability” organizations. Figure 2. Current vs. Ideal HEds OCI® Profiles Current Culture Ideal Culture Note: Research and development by Robert A. Cooke, Ph.D. and J. Clayton Lafferty, Ph.D. Copyright © 1973-2011 by Human Synergistics International. All rights reserved.
  • 15. Organizational Culture in Higher Education Zeine et al. 2011 15 Note: OCI style names and descriptions from Robert A. Cooke and J. Clayton Lafferty, Organizational Culture Inventory®, Human Synergistics International. Copyright © 1987-2011. All rights reserved. Adapted by permission. Differences Between Non-Profit and For-Profit HEds in Organizational Culture As compared to the current Non-Profits OCI profile (Fig. 3 Upper Left), the current For-Profit profile (Fig. 3 Lower Left) had wider extensions along several of the Aggressive/Defensive and Passive/Defensive styles. As compared to the ideal Non- Profit profile (Fig. 3 Upper Right), the ideal For-Profit profile (Fig. 3 Lower Right) had a narrower extension on the Oppositional style but wider extensions on the 7 remaining Table 3. GAP ANALYSIS FOR HEds ORGANIZATIONAL CULTURE STYLES STYLE PERCENTILE SCORE CLUSTER IDEAL CURRENT GAP HUMANISTIC-ENCOURAGING 98 73 -25 CONSTRUCTIVE ACHIEVEMENT 98 67 -31 CONSTRUCTIVE SELF-ACTUALIZING 98 61 -37 CONSTRUCTIVE AFFILIATIVE 92 55 -37 CONSTRUCTIVE OPPOSITIONAL 57 67 10 AGGRESSIVE/DEFENSIVE COMPETITIVE 31 63 32 AGGRESSIVE/DEFENSIVE PERFECTIONISTIC 23 52 29 AGGRESSIVE/DEFENSIVE POWER 23 50 27 AGGRESSIVE/DEFENSIVE AVOIDANCE 15 59 44 PASSIVE/DEFENSIVE DEPENDENT 14 55 41 PASSIVE/DEFENSIVE CONVENTIONAL 10 54 44 PASSIVE/DEFENSIVE APPROVAL 9 55 46 PASSIVE/DEFENSIVE
  • 16. Organizational Culture in Higher Education Zeine et al. 2011 16 Defensive styles. The Constructive cluster extensions were similar in Non-Profit and For-Profit HEds (Fig. 3 Upper Left vs. Lower Left, and Upper Right vs. Lower Right).
  • 17. Organizational Culture in Higher Education Zeine et al. 2011 17 Figure 3. Non-Profit vs. For-Profit HEds Organizational Culture Profiles Current OCI® Culture Non-Profit N = 34 Ideal OCI® Culture Non-Profit N = 17 Current OCI® Culture For-Profit N = 24 Ideal OCI® Culture For-Profit N = 12 Note: Research and development by Robert A. Cooke, Ph.D. and J. Clayton Lafferty, Ph.D. Copyright © 1973-2011 by Human Synergistics International. All rights reserved.
  • 18. Organizational Culture in Higher Education Zeine et al. 2011 18 Implications of the cultural gaps on outcomes People at HEds experience both the negative and positive consequences of their organization’s cultures. Comments from 35 respondents offered insightful suggestions for effecting change in higher education (Human Synergistics Inc., 2011, April), calling for “systematic changes starting with mission/vision, hiring and reward systems”. One wrote: “Make everyone in the pipeline at educational institutions better educated in best-practices, more accountable for their outcomes and for meeting targets; and hold a higher standard for quality teaching and for grading students”. Others echoed: “Emphasize independent, critical thinking, and place greater responsibility for adaptive learning on the student”, “Communicate initiatives timely and thoroughly”. The participants’ comments were harmonious and can be summed up as a call to promote “systems and processes that support: good governance; understanding stakeholders’ needs; strong culture of continuous improvement; organizational culture that values and respects individuals and promotes their learning and professional development; strong data-driven planning; organizational agility; integrity in word and deeds”. Quantitative analysis of the organizational outcomes revealed desirable gaps in several areas and undesirable gaps in others. Intention to stay, personal customer service, satisfaction and personally recommending the HEd as a good place to work all fell well above the historical average; while organizational customer service, role clarity and role conflict fell well below the historical average. Both the qualitative and quantitative cultural outcome measures indicate a need for changes in structures, systems, technologies, and skills/qualities of the HEds. Respondents urged, “Focus on students and their needs. Ask yourself, how can
  • 19. Organizational Culture in Higher Education Zeine et al. 2011 19 creating a great experience (learning and otherwise) make the student grow more? How does that student's experience help our institution grow and become better?” Some were concerned that “Higher education is no longer about the students, but about the business…” (Human Synergistics Inc., 2011, April). These comments highlight the importance for HEds to become more service oriented. Low scores along service quality measures indicate the need for the establishment of service-oriented procedures and norms, evaluation and possible re-engineering of core processes, customer-service training, and the revision of reward systems (to reinforce goal attainment) (Szumal, 2003). Recommendations Recommendations for Leading Cultural Change We recommend that both for-profit and non-profit HEds implement strategies used by organizational leaders seeking to effect change (Blanchard, 1997 and Reigle 2001): 1) Use belief systems (vision, mission, core values) and performance measures to strike an effective balance between creativity and control. Become living symbols of the newly minted organizational culture and assist executives to fulfill this requirement by providing training and appropriate feedback systems. 2) Plan for, create and celebrate progress and work accomplishments. 3) Enlist people who are highly talented, intelligent, energetic, tenacious, and who are committed to placing the interests of the organization above their own self-interests. 4) Empower change enthusiasts with communication and consultation skills. 5) Establish effective conflict resolution processes.
  • 20. Organizational Culture in Higher Education Zeine et al. 2011 20 6) Convey a sense of urgency by increasing awareness of the need for change. 7) Identify, replace or eliminate rules and policies (i.e. compensation, performance- appraisal systems, organizational priorities) that are incompatible with the new vision. Implement open-door policy. 8) Ensure inclusive involvement and participation in shaping the transformative process. 9) Build trust by disseminating information to people in all roles and at all levels throughout the organization. 10) Inspire imagination and creativity by safeguarding freedoms, encouraging risk- taking and protecting research time. 11) Search constantly for newer and better ways to do everything. 12) Developing a shared vision and ensuring congruency of action. 13) Supporting one another and working with others. Encourage open-mindedness, innovation and problem-solving. Recommendations for Adopting and Adapting High Performance Practices We recommend that both for-profit and non-profit Higher Education Institutions adopt Pfeffer’s (1998) seven practices of high performing corporations to their business and administrative divisions, while developing corresponding alternatives for their academic divisions: 1) Employment security, or employment opportunity alternatives (externships, internships, work-study, career development and placement services) 2) Selective hiring, or selective admission alternatives
  • 21. Organizational Culture in Higher Education Zeine et al. 2011 21 3) Self-managed teams and decentralization of decision making, or participative cultural alternatives (feedback, communication, consultation) 4) Comparatively high compensation contingent on organizational performance, or academic support alternatives (grants, fellowships, scholarships) 5) Extensive training including leadership, management and communication skills 6) Reduced status distinctions and barriers 7) Extensive sharing of financial and performance information throughout the organization Recommendations for Reducing Defensive Cultural Styles and Promoting a Constructive Organizational Culture: Unresolved conflicts, de-motivation, work avoidance and high turnover are consequences of Passive/Defensive organizational cultures where conflicts are primarily resolved by either accommodation or withdrawal (Szumal, 2003). Insecurity, disempowerment, disrespect, and punishment characterize Aggressive/Defensive cultures as they value confrontation, criticism, coercion and overconfidence (Szumal, 2003). By contrast, flexibility, consultation, knowledge, reason and coordination are features of Constructive organizational cultures as they encourage communication, sharing and cooperation with others (Szumal, 2003). We recommend that both for-profit and non-profit Higher Education Institutions adopt the Human Synergistics International recommendations to cultivate Constructive norms within organizations at the member, unit and organizational levels: 1) Ensure that all members are given the opportunity to work to their full potential
  • 22. Organizational Culture in Higher Education Zeine et al. 2011 22 2) Balance expectations for taking initiative and thinking independently with those for consensus and power sharing 3) Expect participation without domination 4) Elicit unique perspectives and concerns while working towards agreement 5) Value quality over quantity 6) Value creativity over conformity 7) Judge effectiveness at the system level rather than the component level 8) Practice empowerment and transformational leadership which are prescriptive (guide and direct) rather than restrictive (constrain and prohibit) practices 9) Adopt approaches for continuous, system-wide, improvements including problem solving, strategic planning, innovation, and benchmarking 10) Inspire innovation by allowing people to express themselves, experiment and learn from mistakes 11) Increase accomplishments by encouraging people to set challenging goals, and by providing them with necessary resources 12) Cultivate mentors by investing in training and development, and by providing opportunities for expansion 13) Enhance cooperation by letting people communicate, get to know one another, contribute and share ideas 14) Inculcate humanistic values of mutual encouragement and support 15) Develop organizational mechanisms to collect and respond to feedback, implement good suggestions 16) Remember that education institutions are “Learning Organizations” which
  • 23. Organizational Culture in Higher Education Zeine et al. 2011 23 emphasize creativity, individual development and systems thinking 17) Treat all members of the organization with respect and dignity 18) Provide equitable pathways for advancement (or alternative opportunities for placement elsewhere) Conclusion This chapter profiles organizational culture in Higher Education Institutions. Twelve cultural styles are analyzed, and differences between current and ideal behavioral norms are identified as targets for organizational change in Non-Profit and For-Profit colleges and universities. Recommendations are presented to assist professionals in their efforts to implement strategies that would reduce the intensity of eight Defensive patterns and promote four prescribed Constructive cultural styles. Further studies are warranted to examine subgroup and sub divisional cultures within educational institutions. Acknowledgements We thank all the distinguished respondents for their participation and input. We are grateful to Sarah Peterson of Human Synergistics, Inc. for expert assistance.
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