This article summarizes a Sunday afternoon when the author's son Zach left to join the U.S. Army. The author reflects on saying goodbye and how their relationship will change now that Zach has enlisted. The author also discusses several industry topics, including the retirement of a Ford executive, challenges facing Hyundai executives, and a new labor contract between GM and the UAW union.
The document summarizes the major changes that have occurred in Pleasantview as part of "Project Pleasantview", including various Sims' reactions. It describes how the town has been transformed from a suburban to an industrial area and all Sims from different neighborhoods have been consolidated into Pleasantview. Many Sims are unhappy with the changes and their new living situations, though some accept it or find benefits. The changes were orchestrated by the Grim Reaper to more easily track and transport Sims.
The document contains questions from various individuals about various aspects of auto and health insurance. It discusses getting quotes, adding new drivers, whether insurance is required, ways to potentially lower costs for a teenager driver, what types of vehicle modifications require informing the insurance company, dealing with errors in quoted premium amounts, coverage for vandalism, options after an accident with an unlicensed driver, potential issues with claims valuations, requirements in different states, how insurance works and payments, and comparing rates for specific vehicles.
My book "Start with Hello" - sample of a chapterLinda Coles
Business people all over the world are looking for new and alternative ways to market themselves and their businesses.
By going back to good old-fashioned small talk and saying hello to people we don't currently know, more business opportunities and business connections will arise.
People buy from people they know, like and trust, so get to know more people!
This document is the copyright page and first chapter of the book Breaking Dawn by Stephenie Meyer. It introduces the main character Bella and establishes that she is engaged to Edward Cullen. Bella is self-conscious about driving her new luxury car in public as it draws unwanted attention. She calls her friend Seth for an update on her friend Jacob who has disappeared.
The document provides details about an event organized by Team PCSAGK, including acknowledgements, rules for a quiz competition, and questions labeled A through S. It summarizes an event with a 26 question quiz competition organized by Team PCSAGK, with star-marked questions that could be used to break ties.
Managing Up, Down and Sideways - Digital PM Summit 2013Breandán Knowlton
Workshop presentation at the Digital PM Summit in Philadelphia, Oct 14-15, 2013. Breandán applies Fiske's Social Relationship theory to the practice of managing projects in the business world.
- Companies are increasingly adopting eService/online customer service technologies like web self-help, email response, live chat and VoIP to improve customer satisfaction while reducing costs.
- Moving routine customer interactions online can significantly reduce a company's customer service costs while freeing up personnel for more valuable tasks. However, the primary goal of eService should be improving customer loyalty and satisfaction.
- While eService solutions are generally cheaper than phone or live agent interactions, companies must consider customers' preferred methods and balance cost savings with maintaining good customer relationships. The right eService strategy depends on a company's business objectives and customers' needs.
1) The document discusses strategies for effectively managing and responding to internet leads to increase vehicle sales. It emphasizes that both the content and timing of responses to leads are critical.
2) Data shows leads are more likely to purchase when contacted by phone within 24 hours and sent price quotes by email. Responding quickly and providing multiple vehicle options are important.
3) The dealer's lead management process involves an automated reply to validate contact info, a personalized email with price quotes, and a phone call to schedule a test drive as key steps to closing the sale.
The document summarizes the major changes that have occurred in Pleasantview as part of "Project Pleasantview", including various Sims' reactions. It describes how the town has been transformed from a suburban to an industrial area and all Sims from different neighborhoods have been consolidated into Pleasantview. Many Sims are unhappy with the changes and their new living situations, though some accept it or find benefits. The changes were orchestrated by the Grim Reaper to more easily track and transport Sims.
The document contains questions from various individuals about various aspects of auto and health insurance. It discusses getting quotes, adding new drivers, whether insurance is required, ways to potentially lower costs for a teenager driver, what types of vehicle modifications require informing the insurance company, dealing with errors in quoted premium amounts, coverage for vandalism, options after an accident with an unlicensed driver, potential issues with claims valuations, requirements in different states, how insurance works and payments, and comparing rates for specific vehicles.
My book "Start with Hello" - sample of a chapterLinda Coles
Business people all over the world are looking for new and alternative ways to market themselves and their businesses.
By going back to good old-fashioned small talk and saying hello to people we don't currently know, more business opportunities and business connections will arise.
People buy from people they know, like and trust, so get to know more people!
This document is the copyright page and first chapter of the book Breaking Dawn by Stephenie Meyer. It introduces the main character Bella and establishes that she is engaged to Edward Cullen. Bella is self-conscious about driving her new luxury car in public as it draws unwanted attention. She calls her friend Seth for an update on her friend Jacob who has disappeared.
The document provides details about an event organized by Team PCSAGK, including acknowledgements, rules for a quiz competition, and questions labeled A through S. It summarizes an event with a 26 question quiz competition organized by Team PCSAGK, with star-marked questions that could be used to break ties.
Managing Up, Down and Sideways - Digital PM Summit 2013Breandán Knowlton
Workshop presentation at the Digital PM Summit in Philadelphia, Oct 14-15, 2013. Breandán applies Fiske's Social Relationship theory to the practice of managing projects in the business world.
- Companies are increasingly adopting eService/online customer service technologies like web self-help, email response, live chat and VoIP to improve customer satisfaction while reducing costs.
- Moving routine customer interactions online can significantly reduce a company's customer service costs while freeing up personnel for more valuable tasks. However, the primary goal of eService should be improving customer loyalty and satisfaction.
- While eService solutions are generally cheaper than phone or live agent interactions, companies must consider customers' preferred methods and balance cost savings with maintaining good customer relationships. The right eService strategy depends on a company's business objectives and customers' needs.
1) The document discusses strategies for effectively managing and responding to internet leads to increase vehicle sales. It emphasizes that both the content and timing of responses to leads are critical.
2) Data shows leads are more likely to purchase when contacted by phone within 24 hours and sent price quotes by email. Responding quickly and providing multiple vehicle options are important.
3) The dealer's lead management process involves an automated reply to validate contact info, a personalized email with price quotes, and a phone call to schedule a test drive as key steps to closing the sale.
John Dee, a mathematician, astronomer, and occult philosopher, was an influential figure who used astrology extensively during the Elizabethan era. He believed that astrology could be used to advise and guide Queen Elizabeth I on important matters of state. Dee incorporated astrology into his mystical studies and occult practices, demonstrating how influential the field was during this time period in England.
Essay Websites How To Start A College Admission Essay 12Jessica Navarro
Nelson Mandela is presented as a role model who overcame adversity through non-violent resistance. The document discusses how Mandela was born in South Africa to a noble family and became a leader in the fight against apartheid. It notes that Mandela suffered 27 years of imprisonment for his beliefs but emerged determined to create a just, non-racial democracy through reconciliation rather than retaliation. The summary concludes that Mandela's strength, courage, and lessons of overcoming oppression through peaceful means make him an inspirational role model.
Grad School Essay Help Graduate School PersonalBrooke Heidt
The movie Glory follows the 54th Massachusetts Volunteer Infantry, one of the first all-black regiments in the Civil War. Three characters in particular exemplify the idea of glory through their actions: Colonel Robert Gould Shaw, who leads the regiment despite challenges; Corporal Thomas Searles, who matures into a profound soldier; and Private Trip, who overcomes prejudice through his determination. While the characters face adversity, they represent the high honor and tireless work that define glory.
Persuasive Essay Topics Smoking. Online assignment writing service.Brittany Smith
The document outlines the steps to request an assignment writing service from HelpWriting.net, including creating an account, completing an order form with instructions and deadline, reviewing writer bids and qualifications to select a writer, and authorizing payment after receiving and approving the completed paper. Revisions are allowed and plagiarized work will result in a refund.
Vince Ciotti was invited to visit Epic's headquarters and meet with CEO Judy Faulkner to discuss the history of the company for an article he was writing. Against his expectations of a formal corporate meeting, Faulkner greeted him warmly and answered his questions directly in an informal setting. Based on emails from several CIOs who are Epic customers, Ciotti was impressed with Faulkner's humility and the personal attention Epic provides its clients, unlike other large vendors. Next week, Ciotti will begin publishing the history of Epic and its founder Judy Faulkner in his newsletter.
Vince Ciotti was invited to meet with Judy Faulkner, the founder and CEO of Epic, after emailing her to request an interview for his HIS-tory series. To his surprise, Faulkner readily agreed to meet with him for two hours at Epic's headquarters. During their meeting, Ciotti found Faulkner to be warm, straightforward, and lacking in typical vendor salesmanship. He emailed several CIO friends who lead hospitals that use Epic, and they unanimously confirmed that Faulkner and Epic exhibit strong integrity, commitment to customers, and provide continuing personal attention even to large health systems. Ciotti was impressed by the human qualities he witnessed in Faulk
Can I Hire Someone To Write My Essay Custom PaperKatrina Duarte
This document provides instructions for hiring someone to write a custom essay or paper through the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email, 2) Complete a form with paper details, sources, and deadline, 3) Review writer bids and qualifications to select a writer, 4) Review the completed paper and authorize payment, 5) Request revisions until satisfied. The document emphasizes that original, high-quality content will be provided, with a full refund option for plagiarized work.
Cloud Stationary By Edible-Rainbows O. Online assignment writing service.Kathy Miller
1) The document describes the steps to request writing help from HelpWriting.net, including creating an account, completing an order form, and choosing a writer based on their bid, qualifications, and feedback.
2) After receiving a paper, the customer can request revisions to ensure satisfaction. HelpWriting.net promises original, high-quality content and offers refunds for plagiarized work.
3) Choosing HelpWriting.net provides confidence that needs will be fully met due to their revision policy and guarantees of original content.
The case discusses the need for Merrill Lynch to foster innovation and collaboration beyond existing competencies to identify new opportunities and meet rapidly changing customer needs. It highlights how Merrill Lynch established an Innovation Lab to encourage collaboration across business units and develop customized products through co-creation with customers. The Innovation Lab aims to accelerate innovation, speed up concept to market times, and boost customer loyalty through a more collaborative and innovative culture.
11 Psychological Hot Buttons for Maximum Sales by Yanik Silveryaniksilver
The document discusses 11 psychological motivators that can be used to maximize sales:
1. Stories are very effective at capturing attention and persuading people.
2. Providing a specific reason why, such as with product claims, builds credibility and trust.
3. Using specific details takes more effort but makes claims more believable.
4. Admitting weaknesses or limitations in a truthful way can disarm skepticism.
5. Triggering curiosity is effective for driving interest in information products.
6. Citing authority through expert opinions or celebrity endorsements influences decisions.
7. Leveraging scarcity through limited supplies activates a fear of missing out.
8. Social proof shows what others are doing to
Everyone sells, even you. Learn a simple, easy way to sell by thinking like a buyer, not a seller. Every sales cycle has four phases, but learn why the second one – educating your buyer – can make or break the deal. I’ll teach you the 5 step CM!(tm) process, set you up with a toolbox full of ideas, and get you started on how to become a convincing expert.
For audio and slides, go to http://theideamechanic.com/convince-me-indieconf-2010-soundslides
Harrison believes that getting a job has lot to do with how you think and the way you put your mind to use. A strong positive mindset can help you succeed in the job market. You have to think and believe that opportunity is everywhere. You need to be persistent and strongly believe in the end result ahead of time.
The document discusses Kurt Vonnegut's novel Breakfast of Champions and how it portrays the dehumanization of people. The novel uses the phrase "Good bye blue Monday" to symbolize how technology initially freed people from tedious tasks like laundry, but then that same technology was later used to mass produce bullets, showing how easily things can shift towards destruction. The author does not reveal the full meaning of the phrase until the end of the novel to enhance its symbolic significance.
Vince Ciotti was invited to visit Epic's headquarters and meet with CEO Judy Faulkner to discuss the history of the company for an article he was writing. Contrary to his expectations of a formal corporate meeting, Faulkner greeted Ciotti warmly and personally took him to a casual meeting room. She openly answered his questions about Epic's origins and growth without any marketing spin. Based on feedback from several CIOs who are Epic customers, Faulkner maintains close relationships with clients and prioritizes customer service, earning her widespread respect in the industry. Ciotti was impressed by her down-to-earth demeanor and plans to profile Epic's success story from its founding in 1979
The document summarizes the short story "Once Upon a Time" by Nadine Gordimer. It discusses how the story uses point of view to show that excessively protecting children can fail dramatically. Specifically, the overprotective parents in the story create an unhealthy lifestyle for their children and weigh them down like body armor. The story also reflects on issues of apartheid in South Africa.
I hope everything is hot and
hopping for you and your
business efforts.
I don't know what your business
ladder looks like, but I know
I'm always ready to take the
next step up when it comes.
Especially when something this
good comes along.
TrueCar received significant criticism from dealers and dealer associations starting in late 2011. In response, from January to April 2012 TrueCar made major changes to their business model and practices to address these concerns. Some key changes included overhauling their website to address regulatory compliance issues, changing how pricing data was displayed to provide more context, and reducing the data received from dealers to address misinformation. TrueCar felt these changes were necessary to ensure they were properly partnering with the auto industry.
The document summarizes the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will focus on connecting automotive dealerships with technologies, strategies, and leaders to create new business outcomes. It will feature keynote speakers and workshops on topics like attracting employees, implementing business processes, using social media and mobile marketing, and strengthening a dealership's local presence. Attendees will learn strategies for measuring performance and leveraging relationships to increase sales and profits.
Ralph Paglia is the President of Automotive Media Partners and Chairman of the AutoConnections Conference and Exposition. He has over 30 years of experience in the automotive industry as a marketing practitioner, operations consultant, and thought leader. Paglia has written dozens of published articles and has consulted for major automakers and dealerships, helping them adopt digital marketing strategies over the past 15 years.
TrueCar will sponsor AutoCon 2012, the largest automotive industry conference, in September in Las Vegas. As title sponsor, TrueCar will sponsor meals and receptions, provide scholarships for attendees, and showcase their products. AutoCon 2012 aims to bring together over 12,000 automotive professionals online through networks like ADM and DealerELITE for speakers, workshops, and exhibits focused on automotive marketing strategies. It is produced by First Class Educators, an event planning company known for high quality automotive industry events.
John Dee, a mathematician, astronomer, and occult philosopher, was an influential figure who used astrology extensively during the Elizabethan era. He believed that astrology could be used to advise and guide Queen Elizabeth I on important matters of state. Dee incorporated astrology into his mystical studies and occult practices, demonstrating how influential the field was during this time period in England.
Essay Websites How To Start A College Admission Essay 12Jessica Navarro
Nelson Mandela is presented as a role model who overcame adversity through non-violent resistance. The document discusses how Mandela was born in South Africa to a noble family and became a leader in the fight against apartheid. It notes that Mandela suffered 27 years of imprisonment for his beliefs but emerged determined to create a just, non-racial democracy through reconciliation rather than retaliation. The summary concludes that Mandela's strength, courage, and lessons of overcoming oppression through peaceful means make him an inspirational role model.
Grad School Essay Help Graduate School PersonalBrooke Heidt
The movie Glory follows the 54th Massachusetts Volunteer Infantry, one of the first all-black regiments in the Civil War. Three characters in particular exemplify the idea of glory through their actions: Colonel Robert Gould Shaw, who leads the regiment despite challenges; Corporal Thomas Searles, who matures into a profound soldier; and Private Trip, who overcomes prejudice through his determination. While the characters face adversity, they represent the high honor and tireless work that define glory.
Persuasive Essay Topics Smoking. Online assignment writing service.Brittany Smith
The document outlines the steps to request an assignment writing service from HelpWriting.net, including creating an account, completing an order form with instructions and deadline, reviewing writer bids and qualifications to select a writer, and authorizing payment after receiving and approving the completed paper. Revisions are allowed and plagiarized work will result in a refund.
Vince Ciotti was invited to visit Epic's headquarters and meet with CEO Judy Faulkner to discuss the history of the company for an article he was writing. Against his expectations of a formal corporate meeting, Faulkner greeted him warmly and answered his questions directly in an informal setting. Based on emails from several CIOs who are Epic customers, Ciotti was impressed with Faulkner's humility and the personal attention Epic provides its clients, unlike other large vendors. Next week, Ciotti will begin publishing the history of Epic and its founder Judy Faulkner in his newsletter.
Vince Ciotti was invited to meet with Judy Faulkner, the founder and CEO of Epic, after emailing her to request an interview for his HIS-tory series. To his surprise, Faulkner readily agreed to meet with him for two hours at Epic's headquarters. During their meeting, Ciotti found Faulkner to be warm, straightforward, and lacking in typical vendor salesmanship. He emailed several CIO friends who lead hospitals that use Epic, and they unanimously confirmed that Faulkner and Epic exhibit strong integrity, commitment to customers, and provide continuing personal attention even to large health systems. Ciotti was impressed by the human qualities he witnessed in Faulk
Can I Hire Someone To Write My Essay Custom PaperKatrina Duarte
This document provides instructions for hiring someone to write a custom essay or paper through the website HelpWriting.net. It outlines a 5-step process: 1) Create an account with a password and email, 2) Complete a form with paper details, sources, and deadline, 3) Review writer bids and qualifications to select a writer, 4) Review the completed paper and authorize payment, 5) Request revisions until satisfied. The document emphasizes that original, high-quality content will be provided, with a full refund option for plagiarized work.
Cloud Stationary By Edible-Rainbows O. Online assignment writing service.Kathy Miller
1) The document describes the steps to request writing help from HelpWriting.net, including creating an account, completing an order form, and choosing a writer based on their bid, qualifications, and feedback.
2) After receiving a paper, the customer can request revisions to ensure satisfaction. HelpWriting.net promises original, high-quality content and offers refunds for plagiarized work.
3) Choosing HelpWriting.net provides confidence that needs will be fully met due to their revision policy and guarantees of original content.
The case discusses the need for Merrill Lynch to foster innovation and collaboration beyond existing competencies to identify new opportunities and meet rapidly changing customer needs. It highlights how Merrill Lynch established an Innovation Lab to encourage collaboration across business units and develop customized products through co-creation with customers. The Innovation Lab aims to accelerate innovation, speed up concept to market times, and boost customer loyalty through a more collaborative and innovative culture.
11 Psychological Hot Buttons for Maximum Sales by Yanik Silveryaniksilver
The document discusses 11 psychological motivators that can be used to maximize sales:
1. Stories are very effective at capturing attention and persuading people.
2. Providing a specific reason why, such as with product claims, builds credibility and trust.
3. Using specific details takes more effort but makes claims more believable.
4. Admitting weaknesses or limitations in a truthful way can disarm skepticism.
5. Triggering curiosity is effective for driving interest in information products.
6. Citing authority through expert opinions or celebrity endorsements influences decisions.
7. Leveraging scarcity through limited supplies activates a fear of missing out.
8. Social proof shows what others are doing to
Everyone sells, even you. Learn a simple, easy way to sell by thinking like a buyer, not a seller. Every sales cycle has four phases, but learn why the second one – educating your buyer – can make or break the deal. I’ll teach you the 5 step CM!(tm) process, set you up with a toolbox full of ideas, and get you started on how to become a convincing expert.
For audio and slides, go to http://theideamechanic.com/convince-me-indieconf-2010-soundslides
Harrison believes that getting a job has lot to do with how you think and the way you put your mind to use. A strong positive mindset can help you succeed in the job market. You have to think and believe that opportunity is everywhere. You need to be persistent and strongly believe in the end result ahead of time.
The document discusses Kurt Vonnegut's novel Breakfast of Champions and how it portrays the dehumanization of people. The novel uses the phrase "Good bye blue Monday" to symbolize how technology initially freed people from tedious tasks like laundry, but then that same technology was later used to mass produce bullets, showing how easily things can shift towards destruction. The author does not reveal the full meaning of the phrase until the end of the novel to enhance its symbolic significance.
Vince Ciotti was invited to visit Epic's headquarters and meet with CEO Judy Faulkner to discuss the history of the company for an article he was writing. Contrary to his expectations of a formal corporate meeting, Faulkner greeted Ciotti warmly and personally took him to a casual meeting room. She openly answered his questions about Epic's origins and growth without any marketing spin. Based on feedback from several CIOs who are Epic customers, Faulkner maintains close relationships with clients and prioritizes customer service, earning her widespread respect in the industry. Ciotti was impressed by her down-to-earth demeanor and plans to profile Epic's success story from its founding in 1979
The document summarizes the short story "Once Upon a Time" by Nadine Gordimer. It discusses how the story uses point of view to show that excessively protecting children can fail dramatically. Specifically, the overprotective parents in the story create an unhealthy lifestyle for their children and weigh them down like body armor. The story also reflects on issues of apartheid in South Africa.
I hope everything is hot and
hopping for you and your
business efforts.
I don't know what your business
ladder looks like, but I know
I'm always ready to take the
next step up when it comes.
Especially when something this
good comes along.
TrueCar received significant criticism from dealers and dealer associations starting in late 2011. In response, from January to April 2012 TrueCar made major changes to their business model and practices to address these concerns. Some key changes included overhauling their website to address regulatory compliance issues, changing how pricing data was displayed to provide more context, and reducing the data received from dealers to address misinformation. TrueCar felt these changes were necessary to ensure they were properly partnering with the auto industry.
The document summarizes the AutoConnections 2012 conference to be held September 5-8 at the Aria Resort & Casino in Las Vegas. The conference will focus on connecting automotive dealerships with technologies, strategies, and leaders to create new business outcomes. It will feature keynote speakers and workshops on topics like attracting employees, implementing business processes, using social media and mobile marketing, and strengthening a dealership's local presence. Attendees will learn strategies for measuring performance and leveraging relationships to increase sales and profits.
Ralph Paglia is the President of Automotive Media Partners and Chairman of the AutoConnections Conference and Exposition. He has over 30 years of experience in the automotive industry as a marketing practitioner, operations consultant, and thought leader. Paglia has written dozens of published articles and has consulted for major automakers and dealerships, helping them adopt digital marketing strategies over the past 15 years.
TrueCar will sponsor AutoCon 2012, the largest automotive industry conference, in September in Las Vegas. As title sponsor, TrueCar will sponsor meals and receptions, provide scholarships for attendees, and showcase their products. AutoCon 2012 aims to bring together over 12,000 automotive professionals online through networks like ADM and DealerELITE for speakers, workshops, and exhibits focused on automotive marketing strategies. It is produced by First Class Educators, an event planning company known for high quality automotive industry events.
Robin Cunningham, a faculty member of the NCM Institute, will be leading a benchmarking workshop at the AutoCon 2012 automotive conference to help auto dealers improve profitability through proven benchmarking processes. The workshop will teach attendees the top three areas of opportunity to enhance total dealership profits based on analyses of high-performing dealers. AutoCon 2012 aims to provide dealer principals with the latest best practices and technologies through various workshops and sessions to help them adapt to current industry changes.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. The document outlines best practices for Facebook, such as posting a variety of interesting, informed, involved, and in-business content. For Twitter, it recommends finding and starting conversations. It also stresses the importance of creating video and blog content to engage customers. The overall recommendation is to focus on listening to customers and engaging in conversations rather than constant broadcasting to build a strong social media strategy.
The document is a workbook for assessing social media strategies. It provides steps and worksheets to help users define objectives, determine where they are in the social media lifecycle, understand challenges, and monitor target audiences. The goals are to formulate a strategic social media plan by identifying goals, researching the competitive landscape and audience, aligning objectives to metrics, and gaining insights into audience behaviors. Completing the workbook activities helps create a effective strategic approach for social media.
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
This document summarizes a Forrester Consulting report on how interactive marketers should rethink traditional approaches to campaign management. The report finds that interactive marketers struggle with customer data integration and generating insights across channels. It also finds that integrated campaign management is needed to provide a consistent customer experience. The report recommends that interactive marketers focus on real-time customer insights, integrated campaign management, and improved measurement and attribution of ROI across channels.
This document discusses different types of users on automotive social media platforms including creators who generate and share content, critics who comment and review content, collectors who follow brands and save media, joiners who participate in groups and discussions, spectators who passively view content, and inactives who have profiles but do not engage. It also mentions prioritizing online SEO tactics for these platforms.
This document presents a framework for estimating the prevalence of deceptive reviews in online review communities. It proposes using a machine learning classifier trained to detect deceptive reviews, along with estimates of the classifier's accuracy, within a generative model. The model is used to estimate deception rates in six major review sites like Expedia and Yelp, without requiring gold-standard human annotations. It finds deception rates vary significantly between sites, with sites having lower "signaling costs" for posting reviews generally showing higher estimated deception. When sites take measures to increase costs, like filtering new reviewers, estimated deception decreases substantially.
The document summarizes research on detecting fake reviewer groups on consumer review sites. The researchers developed a method to discover groups of reviewers working collaboratively to write fake reviews to promote or demote products. The method uses frequent itemset mining to find candidate groups and behavioral models to detect abnormal behaviors between group members. It was shown to outperform other detection methods and a labeled dataset of fake reviewer groups was created for evaluation. The researchers provide an example of a detected fake reviewer group coordinating positive reviews for the same products.
This document provides techniques for automotive dealers to effectively utilize social media in 2011. It discusses establishing a social media mindset focused on conversation rather than constant selling. Effective Facebook techniques include posting a mix of interesting, informed, involved, and business content to engage users and expose converting messages. Twitter should be used to find and start conversations rather than just broadcasting. Video testimonials and blog posts that provide tips, opinions, events, or offbeat facts are recommended ways to create engaging content. The document emphasizes that social media requires dedication to conversation in order to effectively sell through these channels.
The document provides an executive summary and overview of the top digital trends for 2012 according to eMarketer. Some of the key trends highlighted include:
- Smartphone, tablet, and e-reader adoption continuing to grow rapidly in the US.
- Marketers and retailers focusing more on analyzing vast amounts of consumer data to drive outcomes rather than just collecting data.
- A shift from location-based check-ins to helping consumers complete purchases and transactions.
- Growing emphasis on measuring the real impact and ROI of digital marketing campaigns across various channels.
- Political campaigns expected to make novel uses of social media and digital platforms during the 2012 US presidential election.
Jay Baer is a leading social media consultant and strategist based in the United States. He has worked with many large American companies through his consulting firm Convince and Convert since 1994. As well as consulting, he is also an author, blogger, and frequent keynote speaker on social media and its impact on business. When not working, he enjoys spending time with his family and enjoying activities like wine, theatre, and sports.
YouTube reaches 59% of all auto enthusiasts, with over 2 million unique auto enthusiast users per month. These users are males aged 18-44 who are influential in vehicle purchase decisions. YouTube reaches a significantly higher percentage of auto enthusiasts than other niche vehicle sites, demonstrating it is an effective platform for reaching this target audience.
This document discusses how mobile changes businesses' value propositions. It provides examples of companies that have adapted well to mobile, such as Chase allowing mobile check deposits and Intuit offering tax filing via smartphone photos. The document emphasizes that companies should define their value proposition by determining what consumers want to do with their business via mobile. It also discusses how mobile can help businesses reach local customers within a short distance to get them through the door. The examples provided illustrate how location-based features and functionality can embrace potential nearby customers.
AutoCon 2012 - The AutoConnections Conference and Exposition will be held at the Aria Resort and Casino in Las Vegas from September 5th to the 8th. Learn more and register for this event at http://AutoCon2012.com
Lon Safko is an inventor, author, and entrepreneur who has founded 14 successful companies. He created the first computer that saved a human life and holds three patents. Safko has won numerous awards for his creativity and innovation. He is the author of seven bestselling books on topics such as social media, online business, and creative thinking. Safko gives presentations to corporations on harnessing innovative thinking and using social media to increase productivity and profits.
More from Automotive Digital Marketing Professional Community (20)
1. http://www.dealer-magazine.com/article_print.asp?article=1634
Sunday Afternoon
by : Jim Ziegler
It was a Sunday afternoon, two weeks ago. Tears streamed down my wife’s cheeks as she embraced our son.
This would be the last time she would see him for several months. We’ve never been out of touch with him, and
now, everything has changed. It will never again be the way it was.
Sergeant Payne, the recruiter, stood patiently waiting for everyone to say goodbye. He’s done this many
times… watched hundreds of parents saying goodbye to their sons and daughters. I shook Zach’s hand and
hugged him in a manly fashion… there might possibly have been tears in my eyes… then again, it might have
been my allergies acting up.
Zach turned away and walked to the waiting van. Once the door closed we couldn’t see him through the heavily
tinted windows but we waved anyway as the driver pulled out and the van turned the corner. He was gone.
I’m sure thousands of readers can personally relate to this story, but this was our time. Those of you who have
followed my column through the years have read of Zach’s growing up on these pages. Now, we’re turning still
another page.
When Zach finished high school I really thought he’d get into my business and, eventually take over the
company…you know, continue my legacy. But he moved out last May and got an apartment with two of his
high school friends. I shudder to think what they’ve been up to for the last six months. Then, about a month ago
he casually announced he had signed up with the U.S. Army. Well, not exactly just the Army. Being a true
Ziegler (we’re known for over-the-top extremes) he signed up for a program where he’ll transition from basic
training and go directly into a series of schools including jump school and Ranger school…he aced the exam.
My son’s aspiring to become an Airborne Ranger. Imagine that.
I’m writing this on the plane, sitting here in first class, returning home from Las Vegas. I just finished the
keynote speech for the 3rd Digital Dealer Conference & Exposition...I nailed it.
There were more than 400 people in the audience as I delivered my presentation… “It’s time to get serious
about the Internet.” Mike Roscoe did an incredible job of lining up experts to speak and the right mix of
practitioners and industry vendors for the exhibit hall show.
I listened as Cory Mosley gave an extended class on the basics of automotive Internet sales. This guy is
exceptional. I bumped into my friend, Ralph Paglia, with ADP. I consider Ralph to be one of the absolute very
best Internet consultants (geniuses) out there today.
Of course my IT manager, J.C. Hurst, knocked it out of the ballpark with his presentation on search engine
maximization and negative maximization. Nobody is up to his speed on this subject. J.C. wowed the audience. I
heard they lined up in the halls afterward still asking him questions.
My friend, Mike Stewart, introduced the audio/video blogging concept, presenting twice to enthusiastic
audiences.
I had a chance to visit with an old friend, Doug Kinney and his wife, Yvette. I’ve known Doug a long time from
the retail car business but now he is the national manager of VIN Solutions, an emerging CRM company. Doug
was also a presenter at the conference, unfortunately I had to leave before his breakout.
Truthfully, it is time to get extremely serious about technology-assisted sales and marketing. Customer
relationship management and Internet sales are absolutely essential in today’s retail environment. If you’re not
1 of 6 12/18/2007 9:17 PM
2. http://www.dealer-magazine.com/article_print.asp?article=1634
in, you will definitely be out.
I am an advocate of the total virtual sales department…what I call the business communications center concept.
My thinking has evolved to the point where I am advocating an independent department capable of making
deals from A to Z without having to turn over the deal to the bricks and mortar traditional sales department.
With the business communications center concept, all inbound and outbound CRM communications with
customers would be centered here… including telephone and Internet.
Cisco Codina
I only met him face-to-face once, at the NADA Convention in Las Vegas but I have spoken with him and
exchanged e-mails more frequently. I was extremely saddened to see Cisco Codina announce his retirement
even though it was anticipated…actually, it has been expected for some time now.
Did Alan Mulally and Mark Fields blindfold Cisco and force him to walk the plank at gunpoint? Many dealers
suspect he was forced out because of failure to hit sales objectives.
You know, I’ll be the first to pile on when I feel a manufacturer’s executives are wrong. And when I “pile on,”
it tends to be overkill. My mother used to say that Jimmy would kill a piss ant with a nuclear weapon.
Cisco is a great guy, certainly the dealers’ best friend in Dearborn. He’s always had a reputation of standing by
his word and looking out for dealers’ interests. I really liked this guy. All of that being said, I have substantial
reasons for believing his leaving was entirely voluntary.
Now, don’t get me wrong, he was under extreme pressure to get the numbers up…they all are. Falling short had
to be working on him psychologically. When I spoke to him February 2 at the convention, I was alone with him
for at least 20 minutes before Mark Fields came into the room. I asked him then if he was going to retire (the
rumor was already out there back then) and his answer led me to believe it was a very real possibility. Hey,
Cisco has always been a great guy but he’s a factory guy first. Did you really think he’d give me a straight yes
or no answer to that question?
I had a conversation with Mark Fields last week about Cisco and I asked the same question. He assured me, and
I believe him, Cisco chose this path…there was no ultimatum from upper management. You have to keep
reminding yourself these guys didn’t create the problems they’re now desperately trying to fix. Neither did
Cisco. Fields and Mulally, I really like these guys and I think they’ve made incredible progress considering the
“cluster” they inherited, which was created by that zany herd of inane, arrogant, bumbling, self-absorbed
top-management nincompoops that preceded them (with a few exceptions).
Now, let’s see where they go to fill this position. Regardless, smart money says they’ll go outside the company
to find the talent. I’ve heard Steve Wilhite’s name mentioned now that he’s out at Hyundai. After all, he started
his career at Ford and he’s an extremely competent manager. Personally, I’d love to see them take a hard look at
my friend, Finbarr O’Neill. Too bad Wolfgang Bernhard’s not in the mix here. Regardless, there’s a lot of great
talent available, but Cisco will be missed.
Give a crook a break…
He was found guilty of embezzling more than $100 million dollars from his own corporation and created a huge
illegal political fund to bribe government officials in his own country…and, as non-verified rumor has it he may
have conceivably heavily greased more than one U.S. politician to get clear sailing and concessions for projects
here in the United States. Of course, that is just idle talk floating around.
He was not only convicted but he was sentenced to three years hard time in a Korean prison. Last month,
however, a South Korean appeals court reversed that conviction citing that he was too valuable to the economy
2 of 6 12/18/2007 9:17 PM
3. http://www.dealer-magazine.com/article_print.asp?article=1634
to be jailed. I know, if your mind works like my mind does, are you wondering who the hell he greased to get
this court to give him a “get out of jail free card?”
Yup, Alex, the answer is… Who is Chung Mong Koo, chairman of Hyundai?
The appeals judge was quoted as saying… “I could not help (but) worry about the economic danger the country
might face if the accused is put into jail.”
Actually, the judge might have been thinking… “Hot damn! I’ve hit the jackpot now.”
Earlier this year Chung had volunteered to give nearly $900 million to charities as a sign of atonement. We’ll
see if that happens. Maybe the judge’s retirement program is a registered Korean charity, do you think?
He did issue a tough sentence on Chung Mong Koo (damn if I can figure out which one is his first name, I think
it’s Chung).
The judge stipulated that Chung is not going to be required to serve any time at all…nor is he required to pay a
fine. His sentence for his crimes is that he is going to have to give lectures and write articles on corporate ethics.
So, you see the judge socked it to him…I bet you thought he was going to get away with this scot-free, didn’t
you? Further proof there is no corruption in South Korea.
If you’ll recall, it was just last March in an article titled “Playing with the Short Stack” that I wrote the
following…
“I’ve been writing for the last couple years about the perceived abuses from the top Korean executives toward
American management. I believe the Korean top management at Hyundai and Kia is prejudiced and
discriminatory against its American counterparts. They’ve run off some really talented executives with
contempt and disregard for human dignity, and the way they do it is always degrading and abusive (Bob
Cosmai, Peter Butterfield). The Americans ain’t sticking. Recently, national sales manager, Mark Barnes, and
vice president of marketing, Michelle Cervantez, left the company for other opportunities. Originally, my friend
Finbarr O’Neill was the head of Hyundai North America the first time it did the big numbers.
“Now we’re seeing a dealer rebellion similar to what the Chrysler dealers did with its manufacturer. More and
more, they’re saying we’re not gonna take it anymore. The consensus among dealers seems to be that the new
guy, Steve Wilhite, the current COO, is the right man for the job...and dealers are angrily warning the Koreans
to back off and leave them alone. I’m serious...there is some very vocal discontent and rebellion bubbling
among Hyundai dealers. And, I’ll tell you what...the Koreans need to lay low and be nice. One message they’re
sending back to Korea is we’ve had all we’re going to take.”
Well, that’s what I wrote last March after the convention. I joked in articles and speeches that Wilhite wouldn’t
be around long enough to make anything meaningful happen…the Koreans are just too full of themselves…as
in arrogant and prejudiced against Americans (my opinion, of course). I said he was not going to last a year and
damn if he didn’t make it 13 months just to prove me wrong.
I also said market share would suffer if they continued on their (Korean top management’s) stoopid business
plan to take on Camry and Accord heads up in a higher priced segment. They took their eye off of the ball and
abandoned core competency, which is low-priced high-quality cars.
Well, now, as predicted, Steve Wilhite has resigned as COO of Hyundai Motor America. Unlike Cisco Codina’s
departure at Ford, I believe there was a sword poking Wilhite in the back as he marched off the end of the
gangplank.
3 of 6 12/18/2007 9:17 PM
4. http://www.dealer-magazine.com/article_print.asp?article=1634
Like I’ve said repeatedly, Steve is a good manager but the Koreans have set such asinine goals for North
American sales looking for 555,000 units in a down and shrinking market. Last spring, Dong Jin Kim, CEO of
Hyundai Motor Company, told reporters he was absolutely certain Hyundai would hit those numbers.
Excuse me, Ziegler here…“Nobody is going to hit those numbers with Hyundai at this point in history. You
can’t beat your executives or your dealers hard enough to sell more than half a million units in today’s market.”
“Steve has made many contributions during his time at Hyundai Motor America. We wish him the best in his
future endeavors” was the official commentary from Ok Suk Koh, CEO of Hyundai North America.
I’m positively certain that he wasn’t thinking… “Eat maggots and die, Yankee Dog.”
Well, there are no immediate plans to replace Steve. As I’ve read in the industry press, Ok Suk is going to run
the sales department himself. Oh well, I predict this will be comical and tragic.
I think that, perhaps, Chung Mong Koo, Ok Suk Koh, and Dong Jin Kim might need to revise their thinking.
(Would it be hilarious if Beavis and Butthead did a show about those names? Heh-heh-heh)
Jim Press at Chrysler
Those guys and gals at Cerberus continue to amaze me. If you’ll remember, my initial impression of this
company was extremely positive. I was its biggest cheerleader. Then, all of a sudden, they shifted gears.
Wolfgang was out and Nardelli was in charge. My initial impression was negative…I felt betrayed and
deceived. A little research on Nardelli magnified that distrust.
Then Nardelli comes out mostly saying the right things and making some really dealer-friendly moves. In the
back of my mind I’m still skeptical. I really want to like these people and rally around the cause, but you’ve got
to remember they still have to get rid of nearly half of their dealer body. I have no issue with that…it’s totally
necessary. The question is… “How are they going to do it?” Until that issue comes to the surface, I’ll reserve
judgment.
A little publicized, out-front factoid is that former vice president, Dan Quayle, is the chairman of Global
Investments at Cerberus Capital management…one of the top dogs. Oh, don’t take that as a negative comment,
I’ve always thought Dan was always an extremely competent businessman who was wrongly degraded by an
extremely liberal press. Now he’s in charge of a multi-billion-dollar investment fund…and he was instrumental
in putting the DaimlerChrysler deal together.
Speaking of “The Press”…here’s where it gets bizarre. Jim Press, after nearly 38 years with Toyota…a legend
in our industry, suddenly shows up at Cerberus. Now, we’ll find out once and for all… “Did Jim Press make
Toyota…or did Toyota make Jim Press?”
Regardless, Press is the right guy at the right place, at the right time…again. If Cerberus is going to have to
make some tough decisions and cut nearly half of its dealers, doesn’t it make sense to have a guy with Jim
Press’s credentials for dealer relations and smart marketing in a key position?
If Nardelli is indeed the “hatchet man”…then Jim Press is “the repairman”…as in “damage control.”
I’ll continue to watch and comment. Right now, I really don’t know these people like I do other top executives
with other major manufacturers, but I’m getting a feel for where they’re headed. Keep those calls and e-mails
coming.
Union contract
Now we’ll find out if GM has the ability to kick ass with the playing field closer to being leveled.
4 of 6 12/18/2007 9:17 PM
5. http://www.dealer-magazine.com/article_print.asp?article=1634
I’m not going to waste a lot of ink going over the fine points of the contract between UAW and General Motors.
That information is all over the news. What I will do here is comment on what I see happening as a result of the
short-term and long-term ramifications in this volatile, competitive environment, especially the war between
Toyota and General Motors.
Five years ago, General Motors had to make $7 billion in revenues before it even began to make a profit.
Legacy debt to the union was strangling it. With foreign governments manipulating its currency exchange rate
and foreign manufacturers operating non-union plants, General Motors didn’t stand a chance, but even in spite
of those handicaps it was able to restructure and fight back.
Now, the new contract puts GM within $3 an hour of what Toyota pays its workers…with greatly reduced,
diminishing and disappearing legacy debt.
So, I’ll readily admit Toyota is a great company with incredible efficiencies… and don’t discount Honda, it is
coming on like juggernauts…but I predict GM will recapture a lot of past glory and increased market share. It
has got great product in the pipeline, competent executives at the helm, and now it has bought some breathing
room. This dogfight ain’t over yet.
More fireworks
You know the GM/UAW contract made concessions on both sides. GM ended up buying its way out of a lot of
future grief.
Traditionally, once a Detroit manufacturer has negotiated a contract, the other two manufacturers generally go
with an identical contract, or do they? I am writing this on October 3, and it may have already happened by the
time you read this, but I predict that Ford and Chrysler are going to go against the pattern and negotiate their
own UAW agreements…maybe even tougher than GM’s agreement. This would set precedent if it happens.
Remember, the union went on strike for two days during the GM negotiation. Excuse me, I believe that was a
bone that GM threw their way. The strike was more symbolic than actual…it was the union’s way of trying
save face and make it still appear to be a powerful entity.
Oh well, we’ll see.
Right now
I’m finishing up this article in a hotel room in Fayetteville, North Carolina. In two hours I am speaking to the
Fayetteville Chamber of Commerce on how to grow a small business.
At the airport, before I flew in here yesterday I was talking to a man in the Delta Crown room, bragging about
how my son had joined the Army and was aspiring to become an Airborne Ranger, the elite of the elite. Many
young men and women go for it…and many of them wash out and don’t make it. Regardless, my boy is going
for it and, whether he makes it or not, I’m proud already.
Well there was a woman listening in on our conversation seated nearby. She felt compelled to say… “I would
never let my boy join the Army.”
I just looked at her with one eyebrow raised in my signature Ziegler sneer and I said, “That’s okay lady, my
son’s tough enough to defend you and your wimpy-assed kid.”
Until next time…keep those calls and e-mails coming.
Jim Ziegler is the president of Ziegler Supersystems, Inc.
5 of 6 12/18/2007 9:17 PM