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Hypoxic-­‐Air	
  
The	
  Fire	
  Safety	
  Gap	
  
&	
  
The	
  webinar	
  will	
  begin	
  shortly.	
  
Introduc@on	
  &	
  Ground	
  Rules	
  
Ground	
  Rules	
  
•  Ques@ons	
  
•  Digital	
  Recording	
  
Speakers	
  
•  Will	
  Lindstrom	
  –	
  Partner	
  at	
  Accelerant	
  Innova@ons	
  
•  Jim	
  Thome	
  –	
  President	
  of	
  ZeroBurn	
  FPS	
  
JThome@zeroburnfps.com	
  
Hypoxic-­‐Air	
  
The	
  Fire	
  Safety	
  Gap	
  
&	
  
Will	
  Lindstrom	
  
There is a gap in Todayʼs Fire Safety Measures.#
Today, most fire safety measures are designed to protect the
building and the people.#
But what about the content of building? What#
safety measures are protecting the mission critical assets?#
At ZeroBurn, we like to think of Mission Critical Assets as our
clients Mona Lisa: Their Irreplaceable asset.#
What do most organizations have in place today to protect their
Mona Lisa…Nothing.#
The reason why has to do with the economic change in the
assets fire safety measures were designed to protect.#
Why arenʼt Fire Safety measures designed to protect the
Mission Critical Assets contained within the buildings.#
One hundred years ago, buildings held people and basic
merchandise. The most expensive assets were the buildings.#
Value	
  of	
  Building	
  
Value	
  of	
  Content	
  
1914	
  
One hundred years ago, the most valuable asset were the
buildings not the content. The content could be replaced.#
Today, buildings contain mission critical assets and are
significantly more valuable than the building.#
Value	
  of	
  Building	
  
Value	
  of	
  Content	
  
2014	
  
Today, the economic value has shifted. Today, the most
valuable assets are contained within the building.#
2014	
  
Opera@onal	
  
Down@me	
  
Today, we have to expand the calculation of asset value to
include the soft costs. The costs of operational downtime.#
When data centers go down, sales stop.#
When switching stations go down, telecom and commerce
stops.#
Today, the loss of one building can impact world-wide
operations.#
Operational downtime costs also include loss of customers,
legal fees, and stock price implications.#
Today, one mistake is broadcast instantly for all to hear.#
Value	
  of	
  Building	
  
Value	
  of	
  Content	
  
Opera@onal	
  
Down@me	
  
2014	
  
Today, the mission critical assets are the most valuable assets
and need to be protected.#
The growth in the economic value of mission critical assets
requires us to rethink our fire safety measures.#
Protecting your Mona Lisa, your mission critical assets, creates
a new set of challenges.#
How do you protect mission critical from fire damage?#
How do you protect mission critical from smoke damage?#
How do you protect mission critical from traditional fire
suppression systems?#
When fires occur, there are consequences.#
The key to protecting mission critical assets is to prevent fires
from occurring.#
Fire Prevention systems are an additional layer of protection.
Like body armor, they provide the extra level of insurance you
need to keep mission critical assets safe.#
Fire	
  
Preven@on	
  
No	
  Fires.	
  No	
  Consequences.	
  
Hypoxic-­‐Air	
  
The	
  Next	
  Genera@on	
  in	
  Fire	
  Protec@on	
  
Jim	
  Thome	
  
No	
  Fires.	
  No	
  Consequences.	
  
•  Science	
  
•  Industry	
  Benefits	
  
•  Case	
  Study	
  
•  Ques@ons	
  
Hypoxic-­‐Air	
  
Hypoxic-Air is naturally occurring air with lower levels of
oxygen. When people refer to “thin-air”, they are referring to
Hypoxic-Air.#
Low oxygen induced sleeping environments are used by
Olympic athletes to simulate high-altitude training.#
Hypoxic-Air systems use the air we breathe and are non-
depletive and ozone friendly.	
  
nitrogen
oxygen
Oxygen Level#
21%#
Oxygen Level#
14% - 15%#
Hypoxic-Air systems lower the oxygen levels by
replacing oxygen with naturally occurring nitrogen.#
36
•  Air Compressor#
•  Main Control Module#
•  Nitrogen Generator#
•  Aspirating Smoke Detector#
•  Oxygen Sensors#
•  Remote Monitoring System#
Hypoxic-Air systems are able to leverage existing equipment
with strong performance history and affordable pricing.#
37
Safe Access Mode:#
•  OSHA requires a 19.5% oxygen level to enter#
•  The E.U. adjusted their standards to allow for
occupancy#
•  Actively working with OSHA to adjust standard#
OSHAʼs standards were set to protect miners and factory
workers. The standard did not consider low oxygen clean-
air environments.#
38
Ideal	
  Applica@ons	
  
 Document	
  Archives	
  
 Historic	
  Ar@facts	
  
 Museums	
  
 Data	
  Centers	
  
 Dry	
  &	
  Cold	
  Storage	
  
 Switch	
  gear	
  
 Manufacturing	
  
 Telecom	
  
Intermi[ent	
  or	
  	
  
Unoccupied	
  Facili@es	
  
Many mission critical assets are stored in automated and
intermittent or unoccupied facilities, which are ideal for
Hypoxic-Air fire prevention systems.#
Industry	
  Benefits	
  
Data Centers, Telecom, Utilities#
  Isolates	
  damage	
  
  Prevents	
  Collateral	
  Damage	
  
  Non-­‐Corrosive	
  
  Remote	
  Monitoring	
  
  Early	
  Detec@on	
  
  Avoids	
  Opera@onal	
  Down@me	
  
  Minimizes	
  Customer	
  Disrup@on	
  
  Environmentally	
  Friendly	
  
  No	
  Refill	
  Costs	
  
Document Storage, Libraries, Archives, Museums#
  Keeps	
  the	
  Priceless	
  Safe	
  
  Provides	
  Full	
  Coverage	
  
  Avoids	
  Collateral	
  Damage	
  
  Reduces	
  Aging	
  (Oxidiza@on)	
  
  Pest	
  Control	
  
  Transporta@on	
  Contamina@on	
  
  Environmentally	
  Safe	
  
  No	
  Refill	
  Costs	
  
Cold Storage#
  Fully	
  Func@onal	
  at	
  Sub	
  Zero	
  
  Provides	
  Full	
  Coverage	
  
  Limits	
  Packaging	
  Material	
  Risk	
  
  Overcomes	
  Ver@cal	
  Stacking	
  
  Reduces	
  Aging	
  (Oxidiza@on)	
  
  Environmentally	
  Safe	
  
  No	
  Refill	
  Costs	
  
Case	
  Example	
  
Data	
  Center	
  
Suppression	
  vs.	
  Preven@on	
  
Oxygen:	
  21%	
   Oxygen:	
  14%	
  -­‐	
  15%	
  
Suppression	
   Preven@on	
  
V.S.	
  
Business	
  Case	
  Assump@ons	
  
•  100	
  Data	
  Servers	
  
•  $1,800	
  Cost	
  /	
  Server	
  
•  Electrical	
  Short	
  
•  5,000	
  Sqi	
  Facility	
  
•  Low	
  Occupancy	
  
•  Year	
  Five	
  Event	
  
•  Installa@on	
  and	
  Maintenance	
  Costs	
  are	
  Similar	
  
A set of data storage racks contains 100 data servers.	
  
Electrical	
  Spark	
  
An electrical spark in one data server occurs.	
  
Within two minutes a smoke sensor triggers an alarm notifying
the technicians of a possible issue. 	
  
Within five minutes a fire is burning
within the server rack.	
  
With ZeroBurn, the electrical spark
continues but cannot spread.	
  
Fire	
  Suppression	
   Fire	
  Preven@on	
  V.S.	
  
Within nine minutes, the fire breaks
free of the server case.	
  
With ZeroBurn, the electrical spark
continues but cannot spread.	
  
Fire	
  Suppression	
   Fire	
  Preven@on	
  V.S.	
  
The suppression system deploys,
containing the fire but not putting
the fire out.	
  
With ZeroBurn, the electrical spark
continues but cannot spread.	
  
Fire	
  Suppression	
   Fire	
  Preven@on	
  V.S.	
  
Within fifteen minutes the Fire
Department arrives and puts out
the fire.	
  
With ZeroBurn, a technician arrives
and replaces the failing component
without impacting operations. 	
  
Fire	
  Suppression	
   Fire	
  Preven@on	
  V.S.	
  
The smoke, water, and fire damage
impact all 100 data servers and
takes them off line.	
  
With ZeroBurn, one failed
component is replaced and no data
servers are destroyed. 	
  
Fire	
  Suppression	
   Fire	
  Preven@on	
  V.S.	
  
Cost	
  Comparison	
  
*	
  Assumed	
  ini@al	
  installa@on	
  and	
  maintenance	
  is	
  the	
  same.	
  
Cost	
  Comparison	
  
ZeroBurn	
  is	
  60%	
  cheaper	
  due	
  to	
  cri@cal	
  asset	
  preserva@on.	
  
Damaged	
  Servers	
  
Damaged	
  Facility	
  
Refill	
  Required	
  
Cri@cal	
  Asset	
  Loss	
  
Direct	
  Cost	
  
•  100	
  
•  Yes	
  
•  Yes	
  
•  Yes	
  
•  1	
  
•  No	
  
•  No	
  
•  No	
  
•  $505,000	
   •  $201,800	
  
Suppression	
   ZeroBurn	
  
Full-­‐Cost	
  Cycle	
  Comparison	
  
Suppression	
   ZeroBurn	
  
Damaged	
  Servers	
  
Damaged	
  Facility	
  
Refill	
  Required	
  
Cri@cal	
  Asset	
  Loss	
  
Direct	
  Cost	
  
ZeroBurn reduces the risk of downtime, asset damage,
business interruption, and business reputation. #
How much is that worth?	
  
•  100	
  
•  Yes	
  
•  Yes	
  
•  Yes	
  
•  1	
  
•  No	
  
•  No	
  
•  No	
  
Down@me,	
  Damage,	
  
Interrup@on,	
  Reputa@on	
  
•  $505,000	
   •  $201,800	
  
•  $???,???	
   •  $0	
  
Specifica@ons	
  
58
Cer@fica@on	
  
ZeroBurn	
  is	
  a	
  USA	
  company	
  and	
  all	
  
components	
  are	
  made	
  in	
  the	
  USA.	
  	
  
Our	
  system	
  is	
  cer9fied	
  in	
  the	
  US	
  and	
  
Canada	
  to	
  ANSI/UL	
  61010	
  by	
  ETL/
Intertek,	
  an	
  OSHA-­‐recognized	
  
Na9onally	
  Recognized	
  Tes9ng	
  
Laboratory,	
  and	
  our	
  system	
  bears	
  
the	
  ETL	
  Listed	
  Mark.	
  
59
Engineering	
  Requirements	
  
•  Sealed Protected Zone (< 0.5% Leakage)#
•  Access to:#
•  Electricity#
•  Water Drain (Minimal Condensation)#
•  Vent (Oxygen to Ambient Air)#
•  Closed Loop HVAC#
•  Internet Access (for Remote Monitoring)#
60
Monitoring,	
  Maintenance,	
  &	
  
Repair	
  
•  24X7 Remote Monitoring#
•  Complete Online Asset Management and
Documentation#
•  Records and Key Historical Component Trend
Data#
•  Real-Time Exception Reporting & Periodic
Reports#
•  Cloud or Server Based#
61
Patent	
  
•  US Patent No. 7,594,545#
•  Issued September 29, 2009#
•  47 Claims#
•  Description:#
“System and methods for preventing ignition and
fire via a maintained hypoxic environment”#
Want	
  to	
  See	
  a	
  Hypoxic-­‐Air	
  System	
  in	
  Ac@on:	
  
h[p://zeroburnfps.com/#demoVideo	
  
Ques@ons	
  
No	
  Fires.	
  No	
  Consequences.	
  

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The Evolution of Fire Safety & Hypoxic-Air Across Industries

  • 1. Hypoxic-­‐Air   The  Fire  Safety  Gap   &   The  webinar  will  begin  shortly.  
  • 2. Introduc@on  &  Ground  Rules   Ground  Rules   •  Ques@ons   •  Digital  Recording   Speakers   •  Will  Lindstrom  –  Partner  at  Accelerant  Innova@ons   •  Jim  Thome  –  President  of  ZeroBurn  FPS   JThome@zeroburnfps.com  
  • 3. Hypoxic-­‐Air   The  Fire  Safety  Gap   &   Will  Lindstrom  
  • 4. There is a gap in Todayʼs Fire Safety Measures.#
  • 5. Today, most fire safety measures are designed to protect the building and the people.#
  • 6. But what about the content of building? What# safety measures are protecting the mission critical assets?#
  • 7. At ZeroBurn, we like to think of Mission Critical Assets as our clients Mona Lisa: Their Irreplaceable asset.#
  • 8. What do most organizations have in place today to protect their Mona Lisa…Nothing.#
  • 9. The reason why has to do with the economic change in the assets fire safety measures were designed to protect.#
  • 10. Why arenʼt Fire Safety measures designed to protect the Mission Critical Assets contained within the buildings.#
  • 11. One hundred years ago, buildings held people and basic merchandise. The most expensive assets were the buildings.#
  • 12. Value  of  Building   Value  of  Content   1914   One hundred years ago, the most valuable asset were the buildings not the content. The content could be replaced.#
  • 13. Today, buildings contain mission critical assets and are significantly more valuable than the building.#
  • 14. Value  of  Building   Value  of  Content   2014   Today, the economic value has shifted. Today, the most valuable assets are contained within the building.#
  • 15. 2014   Opera@onal   Down@me   Today, we have to expand the calculation of asset value to include the soft costs. The costs of operational downtime.#
  • 16. When data centers go down, sales stop.#
  • 17. When switching stations go down, telecom and commerce stops.#
  • 18. Today, the loss of one building can impact world-wide operations.#
  • 19. Operational downtime costs also include loss of customers, legal fees, and stock price implications.#
  • 20. Today, one mistake is broadcast instantly for all to hear.#
  • 21. Value  of  Building   Value  of  Content   Opera@onal   Down@me   2014   Today, the mission critical assets are the most valuable assets and need to be protected.#
  • 22. The growth in the economic value of mission critical assets requires us to rethink our fire safety measures.#
  • 23. Protecting your Mona Lisa, your mission critical assets, creates a new set of challenges.#
  • 24. How do you protect mission critical from fire damage?#
  • 25. How do you protect mission critical from smoke damage?#
  • 26. How do you protect mission critical from traditional fire suppression systems?#
  • 27. When fires occur, there are consequences.#
  • 28. The key to protecting mission critical assets is to prevent fires from occurring.#
  • 29. Fire Prevention systems are an additional layer of protection. Like body armor, they provide the extra level of insurance you need to keep mission critical assets safe.# Fire   Preven@on  
  • 30. No  Fires.  No  Consequences.   Hypoxic-­‐Air   The  Next  Genera@on  in  Fire  Protec@on   Jim  Thome  
  • 31. No  Fires.  No  Consequences.   •  Science   •  Industry  Benefits   •  Case  Study   •  Ques@ons   Hypoxic-­‐Air  
  • 32. Hypoxic-Air is naturally occurring air with lower levels of oxygen. When people refer to “thin-air”, they are referring to Hypoxic-Air.#
  • 33. Low oxygen induced sleeping environments are used by Olympic athletes to simulate high-altitude training.#
  • 34. Hypoxic-Air systems use the air we breathe and are non- depletive and ozone friendly.  
  • 35. nitrogen oxygen Oxygen Level# 21%# Oxygen Level# 14% - 15%# Hypoxic-Air systems lower the oxygen levels by replacing oxygen with naturally occurring nitrogen.#
  • 36. 36 •  Air Compressor# •  Main Control Module# •  Nitrogen Generator# •  Aspirating Smoke Detector# •  Oxygen Sensors# •  Remote Monitoring System# Hypoxic-Air systems are able to leverage existing equipment with strong performance history and affordable pricing.#
  • 37. 37 Safe Access Mode:# •  OSHA requires a 19.5% oxygen level to enter# •  The E.U. adjusted their standards to allow for occupancy# •  Actively working with OSHA to adjust standard# OSHAʼs standards were set to protect miners and factory workers. The standard did not consider low oxygen clean- air environments.#
  • 38. 38 Ideal  Applica@ons    Document  Archives    Historic  Ar@facts    Museums    Data  Centers    Dry  &  Cold  Storage    Switch  gear    Manufacturing    Telecom   Intermi[ent  or     Unoccupied  Facili@es   Many mission critical assets are stored in automated and intermittent or unoccupied facilities, which are ideal for Hypoxic-Air fire prevention systems.#
  • 40. Data Centers, Telecom, Utilities#   Isolates  damage     Prevents  Collateral  Damage     Non-­‐Corrosive     Remote  Monitoring     Early  Detec@on     Avoids  Opera@onal  Down@me     Minimizes  Customer  Disrup@on     Environmentally  Friendly     No  Refill  Costs  
  • 41. Document Storage, Libraries, Archives, Museums#   Keeps  the  Priceless  Safe     Provides  Full  Coverage     Avoids  Collateral  Damage     Reduces  Aging  (Oxidiza@on)     Pest  Control     Transporta@on  Contamina@on     Environmentally  Safe     No  Refill  Costs  
  • 42. Cold Storage#   Fully  Func@onal  at  Sub  Zero     Provides  Full  Coverage     Limits  Packaging  Material  Risk     Overcomes  Ver@cal  Stacking     Reduces  Aging  (Oxidiza@on)     Environmentally  Safe     No  Refill  Costs  
  • 43. Case  Example   Data  Center  
  • 44. Suppression  vs.  Preven@on   Oxygen:  21%   Oxygen:  14%  -­‐  15%   Suppression   Preven@on   V.S.  
  • 45. Business  Case  Assump@ons   •  100  Data  Servers   •  $1,800  Cost  /  Server   •  Electrical  Short   •  5,000  Sqi  Facility   •  Low  Occupancy   •  Year  Five  Event   •  Installa@on  and  Maintenance  Costs  are  Similar  
  • 46. A set of data storage racks contains 100 data servers.  
  • 47. Electrical  Spark   An electrical spark in one data server occurs.  
  • 48. Within two minutes a smoke sensor triggers an alarm notifying the technicians of a possible issue.  
  • 49. Within five minutes a fire is burning within the server rack.   With ZeroBurn, the electrical spark continues but cannot spread.   Fire  Suppression   Fire  Preven@on  V.S.  
  • 50. Within nine minutes, the fire breaks free of the server case.   With ZeroBurn, the electrical spark continues but cannot spread.   Fire  Suppression   Fire  Preven@on  V.S.  
  • 51. The suppression system deploys, containing the fire but not putting the fire out.   With ZeroBurn, the electrical spark continues but cannot spread.   Fire  Suppression   Fire  Preven@on  V.S.  
  • 52. Within fifteen minutes the Fire Department arrives and puts out the fire.   With ZeroBurn, a technician arrives and replaces the failing component without impacting operations.   Fire  Suppression   Fire  Preven@on  V.S.  
  • 53. The smoke, water, and fire damage impact all 100 data servers and takes them off line.   With ZeroBurn, one failed component is replaced and no data servers are destroyed.   Fire  Suppression   Fire  Preven@on  V.S.  
  • 54. Cost  Comparison   *  Assumed  ini@al  installa@on  and  maintenance  is  the  same.  
  • 55. Cost  Comparison   ZeroBurn  is  60%  cheaper  due  to  cri@cal  asset  preserva@on.   Damaged  Servers   Damaged  Facility   Refill  Required   Cri@cal  Asset  Loss   Direct  Cost   •  100   •  Yes   •  Yes   •  Yes   •  1   •  No   •  No   •  No   •  $505,000   •  $201,800   Suppression   ZeroBurn  
  • 56. Full-­‐Cost  Cycle  Comparison   Suppression   ZeroBurn   Damaged  Servers   Damaged  Facility   Refill  Required   Cri@cal  Asset  Loss   Direct  Cost   ZeroBurn reduces the risk of downtime, asset damage, business interruption, and business reputation. # How much is that worth?   •  100   •  Yes   •  Yes   •  Yes   •  1   •  No   •  No   •  No   Down@me,  Damage,   Interrup@on,  Reputa@on   •  $505,000   •  $201,800   •  $???,???   •  $0  
  • 58. 58 Cer@fica@on   ZeroBurn  is  a  USA  company  and  all   components  are  made  in  the  USA.     Our  system  is  cer9fied  in  the  US  and   Canada  to  ANSI/UL  61010  by  ETL/ Intertek,  an  OSHA-­‐recognized   Na9onally  Recognized  Tes9ng   Laboratory,  and  our  system  bears   the  ETL  Listed  Mark.  
  • 59. 59 Engineering  Requirements   •  Sealed Protected Zone (< 0.5% Leakage)# •  Access to:# •  Electricity# •  Water Drain (Minimal Condensation)# •  Vent (Oxygen to Ambient Air)# •  Closed Loop HVAC# •  Internet Access (for Remote Monitoring)#
  • 60. 60 Monitoring,  Maintenance,  &   Repair   •  24X7 Remote Monitoring# •  Complete Online Asset Management and Documentation# •  Records and Key Historical Component Trend Data# •  Real-Time Exception Reporting & Periodic Reports# •  Cloud or Server Based#
  • 61. 61 Patent   •  US Patent No. 7,594,545# •  Issued September 29, 2009# •  47 Claims# •  Description:# “System and methods for preventing ignition and fire via a maintained hypoxic environment”#
  • 62. Want  to  See  a  Hypoxic-­‐Air  System  in  Ac@on:   h[p://zeroburnfps.com/#demoVideo  
  • 63. Ques@ons   No  Fires.  No  Consequences.  

Editor's Notes

  1. What is protecting the content
  2. We refer to this as the Mona Lisa.The question is what is really protecting your valuable assets or “your Mona Lisa”?
  3. The answer is nothing.. We are protecting the buiding, not the content
  4. Interesting question---what is really protecting the asset value?
  5. Over the past 100 years there has been a dramatic shift in the asset values related to fire protection. SlideWoolworth buiding, 700’, staff, merchandise. Building was the key value.
  6. Protecting the contents of the buidling was not a primary focus as the value of the assets were not significant enough to warrant its own fire protection system
  7. Data, storage archives, on line business.Economic shift
  8. Economic shift
  9. Nowglobilization---
  10. Downtime today is the real value
  11. What happens when we lose Power, electronic communication--------a dark city is devastating
  12. Legal fees, finger pointing, stock value
  13. What is the most important is to protect the assets.
  14. The value today is to protect the monalis
  15. Fire damage
  16. Smoke damage
  17. Suppression damage
  18. Give you an overview
  19. Thin air-------we have all talked about it or been in it. , when in the mountains ---------- low oxygen at high altitudes Vail about 8000 feet, similar to the 15% that we see in the Hypoxic air
  20. The benefit of Hypoxic air was acutallyDiscovered with high altitude training for biking. Could not light a match.Michael Phelps—olympic swimmingBed with tent—hyoxic -------increases the red blood cell count.
  21. Green for the environment.Avoids episodes that may be damaging to the environment.
  22. Filtering the oygen to create nitrogen-- Substituion
  23. The Science and Technology is proven.
  24. The current standards treat a room as a confined space, so we are educating people of the success in Europe and the benefit for life, safety, and asset protection
  25. Summarize:GreenExisting technology
  26. Now let’s discuss some specific industries and How will it can be used in each.
  27. expensive equipment, critical to business operation and communication.Early detection with Early aspirating smoke detection.
  28. Physical Storage
  29. Some newer automated storage may have 100’ ceilings which poses a major challenge for traditional methods.
  30. We want to provide a pictorial example.
  31. Quick review
  32. In prevention, low oxygen.
  33. Is like an insurance policy. It’s a extra layer of protection.Perfect product for existing installation.