1. TUTORIAL PRESENTATION
«The Company where Everything Communicates»
Introduction to Public Relations
DHT 1063
Prepared by : Shermyneshadzwa Bahrin (012012110148)
Syarifah Amirah Nadirah Tuan Azam (012012111075)
Melina Puspita Sari (012012110265)

2. Objectives Outcome
• Knowing the company
• Identifying the sender
• Recognize the message given
• List out the medium used
• State the receiver

3. Who’s
• One of the largest international fashion companies.
• Flagship brand of the world’s largest clothing retailer,
Inditex
• First ZARA shop opened in 1975 in A Coruña, Spain
• Front-runner for trendy European styles at LOW PRICE!
• Various outlets in Malaysia like 1Utama, Bangsar Village,
Lot 10, Mid Valley, Pavilion and Suria KLCC.
?

4. Sender

5. Message
• “Advertising is about building up expectations, and
telling customers what they can expect and what we can
deliver. At Zara, we want expectations to come from the
in-store experience, and to come from the customer’s
personal journey and satisfaction from shopping at Zara.
That way, there is no opportunity for disappointment and
there is no way for Zara to give false promises.”
Echevarria – Communications Officer, ZARA.

6. Medium
Exterior Design of the Store
Suria KLCC Mid Valley
1 Utama Pavilion

7. Medium
Exterior Design of the Store

8. Receiver

9. THE END

10. THE END