Overview of the StockTouch mobile heat map apps. Features for technical indicators, intraday hot maps, volatility and short interest. Data visualization, dynamic mapping, real time, mobile, statistics, data discovery.
Overview of StockTouch mobile heatmaps. Maps of technical signals, volatility, short interest and intraday hot maps. Data visualization, dynamic mapping, real time, mobile, statistics, data discovery.
Big Data : nouvelle donne et opportunités - par JM Lazard, EDHEC 95, CEO de O...Christelle EDHEC
Jean-Marc Lazard, EDHEC GE 1995, fondateur d'Open Data Soft, intervenait le 6 novembre 2014 à l'EDHEC à l'invitation du Club Marketing sur le thème "Data-driven Marketing, comment réussir la mutation ?"
Google Capital Expenditures and Share of Reveneue 2008 to 2013Self Employed
Google Capital Expenditures and Share of Reveneue 2008 to 2013.
Digital Quarterly is series of highly profiled research analyses covering the leaders in the digital economy like Google, Facebook, Apple, LinkedIn, Amazon, eBay and others.
Covering and analyzing recent developments related to product innovation, competitive strategies, financial performance, key performance indicators and metrics, acquisitions & investments as well as alliances and partnerships.
Overview of the StockTouch mobile heat map apps. Features for technical indicators, intraday hot maps, volatility and short interest. Data visualization, dynamic mapping, real time, mobile, statistics, data discovery.
Overview of StockTouch mobile heatmaps. Maps of technical signals, volatility, short interest and intraday hot maps. Data visualization, dynamic mapping, real time, mobile, statistics, data discovery.
Big Data : nouvelle donne et opportunités - par JM Lazard, EDHEC 95, CEO de O...Christelle EDHEC
Jean-Marc Lazard, EDHEC GE 1995, fondateur d'Open Data Soft, intervenait le 6 novembre 2014 à l'EDHEC à l'invitation du Club Marketing sur le thème "Data-driven Marketing, comment réussir la mutation ?"
Google Capital Expenditures and Share of Reveneue 2008 to 2013Self Employed
Google Capital Expenditures and Share of Reveneue 2008 to 2013.
Digital Quarterly is series of highly profiled research analyses covering the leaders in the digital economy like Google, Facebook, Apple, LinkedIn, Amazon, eBay and others.
Covering and analyzing recent developments related to product innovation, competitive strategies, financial performance, key performance indicators and metrics, acquisitions & investments as well as alliances and partnerships.
Mediasmith: Hypebusters: "Automated Media Technology"Digiday
Black boxes are becoming white elephants. It is better to buy than build, says David Smith. Will media planning and buying be automated? The algorithm trumps all. With the right algorithms, machine learning will eliminate the need for media planning and buying. But, as David will show, there is no panacea media technology.
Speaker: David Smith, founder & CEO, Mediasmith
by Jamie Cole, Executive Partner, IBM.
Cognitive Applications at IBM have come a long way from Watson's debut on the game show Jeopardy in 2011. As well as introducing the Cognitive topic, this session will look at examples (in particular manufacturing but also healthcare, buildings and retail) to discuss where Cognitive and AI is being used and how organisations are driving value from the technology.
From the FreshTech 2017 conference by TechExeter
www.techexeter.uk
This is the end of ‘tech companies’. The era of “tech companies” is over; there are only ‘companies’, steeped in technology, that will survive.
https://shift.newco.co/the-end-of-tech-companies-b093e82d1118#.7uadu9a45
Using Data Science to Distribute Off Grid Solar PowerUNCDF CleanStart
In this session, Alexandre showcased the journey Fenix has undertaken on the path of utilization of data. On one hand, Fenix’s experience in novel areas the solar sector has informed the evolution of the way it handles data. For instance, the company realized over time that it is not only a solar product provider but also a financial service provider, as PAYGO was slowly embraced by their customers. On the other hand, real-time data the company collects reversely informs the expansion of its operations.
The dawn of the Cognitive Era, future of jobs and new skillsRoberto Villa
The Digital Transformation driven by BigData, mobile, AI and cloud is reshaping industries and professions. New skills will be required and the young and the middle aged have to learn new competencies to capture the many opportunities ahead.
This presentation has been used for a conversation with students from Liceo Frisi and military academy Teulié.
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Direct and indirect beneficiaries of innovations relating to the Big Data phenomenon, the media must develop new standards and processes to capture the full potential of data. Hugues Rey will explain to us how the media agencies can play a role in this process and what developments are in progress. Didier Joos will show us how media-related data can be processed to enable advertisers and producers of content to derive maximum value from it.
175,000,000,000,000,000,000,000 bytes in 15 minutes!
Global datasphere, Data disruptions, Data mergers and acquisitions, Data marketing, Data advertising, Future of the Data world ... all in one concise slide deck
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
In this white paper, we’ll spread the light on such issues as:
- What big data is
- How data science creates a real value in retail
- 5 big data use-cases revealing how retail companies can turn their customers’ data in action
Big Data for Marketing: When is Big Data the right choice?Swyx
Chief Marketing Officers (CMOs) without plans for Big Data may be putting themselves and
their companies at a competitive disadvantage. Big Data is already being widely deployed to enhance marketing responsibilities, although the small number of widely-touted success stories might be masking a significant number of failed implementations. When correctly planned and implemented, however, Big Data can create significant value for CMOs and their organisations. In this paper, we focus on describing specific examples of how Big Data can support CMO responsibilities and developing frameworks for identifying Big Data opportunities.
Mediasmith: Hypebusters: "Automated Media Technology"Digiday
Black boxes are becoming white elephants. It is better to buy than build, says David Smith. Will media planning and buying be automated? The algorithm trumps all. With the right algorithms, machine learning will eliminate the need for media planning and buying. But, as David will show, there is no panacea media technology.
Speaker: David Smith, founder & CEO, Mediasmith
by Jamie Cole, Executive Partner, IBM.
Cognitive Applications at IBM have come a long way from Watson's debut on the game show Jeopardy in 2011. As well as introducing the Cognitive topic, this session will look at examples (in particular manufacturing but also healthcare, buildings and retail) to discuss where Cognitive and AI is being used and how organisations are driving value from the technology.
From the FreshTech 2017 conference by TechExeter
www.techexeter.uk
This is the end of ‘tech companies’. The era of “tech companies” is over; there are only ‘companies’, steeped in technology, that will survive.
https://shift.newco.co/the-end-of-tech-companies-b093e82d1118#.7uadu9a45
Using Data Science to Distribute Off Grid Solar PowerUNCDF CleanStart
In this session, Alexandre showcased the journey Fenix has undertaken on the path of utilization of data. On one hand, Fenix’s experience in novel areas the solar sector has informed the evolution of the way it handles data. For instance, the company realized over time that it is not only a solar product provider but also a financial service provider, as PAYGO was slowly embraced by their customers. On the other hand, real-time data the company collects reversely informs the expansion of its operations.
The dawn of the Cognitive Era, future of jobs and new skillsRoberto Villa
The Digital Transformation driven by BigData, mobile, AI and cloud is reshaping industries and professions. New skills will be required and the young and the middle aged have to learn new competencies to capture the many opportunities ahead.
This presentation has been used for a conversation with students from Liceo Frisi and military academy Teulié.
Research Presentation: How Numbers are Powering the Next Era of MarketingMediaPost
The data that Google, Bing and Yahoo leverage turns “dumb” messages into highly targeted digital advertising. These are some of the best examples we have had of actually leveraging "big data" concepts in the marketplace. Now, the rest of marketing is utilizing the same concepts and transforming how we measure brands, engage with consumers and drive innovation. Paul Barrett of Accenture Interactive will report on the fusion of data-driven marketing with the rich streams of data arising from private, public and paid sources to predict the changes that marketers should expect in the coming years.
PRESENTER
Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
Direct and indirect beneficiaries of innovations relating to the Big Data phenomenon, the media must develop new standards and processes to capture the full potential of data. Hugues Rey will explain to us how the media agencies can play a role in this process and what developments are in progress. Didier Joos will show us how media-related data can be processed to enable advertisers and producers of content to derive maximum value from it.
175,000,000,000,000,000,000,000 bytes in 15 minutes!
Global datasphere, Data disruptions, Data mergers and acquisitions, Data marketing, Data advertising, Future of the Data world ... all in one concise slide deck
Big Data, customer analytics and loyalty marketingKevin May
Want to improve the customer experience while optimizing customer service, marketing spend and wallet share?
In this FREE webinar from Tnooz and IBM, attendees learn the benefits of big data analytics including:
Developing persona-level customer segmentation.
Improving products/services launches.
Optimizing return on marketing spend.
Utilizing social media analytics.
Webinar presenters are:
Kurt Wedgwood – information agenda consultant for travel and transportation, IBM
Tzaras Christon – executive vice president for growth, Aginity
Kevin May - editor and moderator, Tnooz
Gene Quinn - CEO and producer, Tnooz
In this white paper, we’ll spread the light on such issues as:
- What big data is
- How data science creates a real value in retail
- 5 big data use-cases revealing how retail companies can turn their customers’ data in action
Big Data for Marketing: When is Big Data the right choice?Swyx
Chief Marketing Officers (CMOs) without plans for Big Data may be putting themselves and
their companies at a competitive disadvantage. Big Data is already being widely deployed to enhance marketing responsibilities, although the small number of widely-touted success stories might be masking a significant number of failed implementations. When correctly planned and implemented, however, Big Data can create significant value for CMOs and their organisations. In this paper, we focus on describing specific examples of how Big Data can support CMO responsibilities and developing frameworks for identifying Big Data opportunities.
Big Data for Marketing: When is Big Data the right choice?Swyx
Chief Marketing Officers (CMOs) without plans for Big Data may be putting themselves and
their companies at a competitive disadvantage. Big Data is already being widely deployed to enhance marketing responsibilities, although the small number of widely-touted success stories might be masking a significant number of failed implementations. When correctly planned and implemented, however, Big Data can create significant value for CMOs and their organisations. In this paper, we focus on describing specific examples of how Big Data can support CMO responsibilities and developing frameworks for identifying Big Data opportunities.
Praxis Telekommunikation
Für Telekommunikationsunternehmen ist es mit Big Data auf Grund der verfügbaren Kundendaten, möglich, diese Beziehungen besser zu monetarisieren. Mobily, Saudi Arabiens Telekommunikationsunternehmen mit rund 20 Millionen Kunden, beauftragte Roland Berger eine “Big Data Monetization Strategy“ zu erarbeiten. Wie das Unternehmen dadurch seine eigene Leistungsfähigkeit steigert und seine Kunden mit passgenauen Serviceleistungen anspricht, das erzählte Andreas Tiefengraber von Roland Berger Strategy Consultants beim Werbeplanung.at Summit SPEZIAL am 3. Dezember 2013 in der Uni Wien.
Big Data & Machine Learning - TDC2013 Sao PauloOCTO Technology
BigData and Machine Learning: Usage and Opportunities for your IT department
Talk presented at The Developer Conference in São Paulo - 12/0713
Mathieu DESPRIEE
The Data Economy: 2016 Horizonwatch Trend BriefBill Chamberlin
The slides provide a quick overview of the Data Economy trend. The slides provide summary information, a list of trends to watch and links to additional resources
A Vision for Quantitative Investing in the Data Economy by Michael Beal at Qu...Quantopian
Quantitative Investors have long been charged with an exhilarating challenge - to derive insight from data. To support this ardor, a plethora of traditional data and technology vendors have entrenched themselves as critical partners in our pursuit of Alpha.
Over the last decade, a new partner in the pursuit of “automated truth from data” has emerged. Billions of dollars in Venture Capital funding have created an ecosystem of “Big Data”, “Cognitive Intelligence”, “Cloud Technology”, etc. companies seeking to extract information from anything and everything (e.g. unstructured text, sensors, satellites, etc.). This “Data Revolution” began in California and is now blossoming globally.
As “Silicon Alley” brings financial technology to the mainstream, what new opportunities await the ambitious? What disruptions threaten the complacent? And which historical analogs best illuminate the path forward for Quantitative Investors in the “Data Economy”?
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
2. Data Evolution: media planning data has grown massively…
Data
(1/3) used in traditional media planning (both volume and complexity) has grown massively…
1980
Channels
TV stations
2013
3. Data Evolution: media planning data has grown massively…
(2/3) … In a number of areas…
2013
1980
Data
sources
Metrics
CPM , CPP
Measurement
points
3
CPM, CPP, CPC, CPL, CP
A
4. Data Evolution: media planning data has grown massively…
1980
(3/3)
2013
Clients
Spots
4
5. Understanding the Data growth figures
1980
Nadal‟s tennis ball
2020
Bernabéu (107 x 72 m)
Camp Nou (107 x 72 m)
6. But the real issue is … Media Industry – Perfect
Storm?
No longer a
linear value
chain with
clearly defined
and distinct
roles
Media
digitalization and
audience
fragmentation
Full merge TV & Internet? :
When an existing network
technology meets the Internet,
IP attributes tend to dominate
the resulting union
Available Data growing exponentially =
>
Big Data is at the heart of all
7. Let‟s remember what we are trying to do…
Understanding reality: We are continually taking partial “snapshots” of reality through the “Internet of Things” (IoT)
devices …
TIME – t0
TIME – t1
TIME – ti …
8. … to make some „Big‟ Insight
We do not have the full picture, not even all the snapshots and not at all times… How do you
make sense of a puzzle taken from multiple potentially incomplete ones?
9. Why Data in Media Planning is so challenging…
“Predictions are very difficult, particularly about the future” (*) … However, we can observe
certain trends from many different points of view (dimensions) and then “triangulate” potential
outcomes….
New Metrics –
Real Time
“official
currency”
User Media
consumption
Media
Marketplace
Media
Planning
Incomplete
Models
Technology
Measurement
points
(*) Niels Bohr
Regulatory/
Privacy
10. Where does WWP stand in the ecosystem?
Media Owners
Offline
Digital
Realm
Client N data (CRM, sales …)
Client D data (CRM, sales …)
Client C data (CRM, sales …)
Client B data (CRM, sales …)
Client A data (CRM, sales …)
WPP/GroupM is at an unmatched data crossroad…
Real
World
Media Owners
digital
11. How to reduce risks: Big Data Funnel Considerations
THE REALM OF CONSUMER DATA
INFONOMICS
VISUALISATION
VISUALISATION – Our
computer systems need
an outside view to check
certain propositions
MODELLING &
SEGMENTS
Insights => Big Revenues
INFONOMICS – Not all
data has the same value.
Not all data should be
treated equally…
DATA MODELS &
SEGMENTS– beware
consumer data is just a
proxy, not the actual
customers, how to group
and target consumers…
12. Big Data Considerations – Modelling
"All models are wrong, but some
are useful.(*)“
-
In 2011, Lotus Formula 1 team tried a very
innovative concept – a forward exhaust. It was a
risky move which came from analysing tons of
simulations
-
Nevertheless, early into the season, they realised
the car performance did improve on the straight
lines but sharply decreased on the bends. The
results was an outperforming car but it was too
late to change
-
The take-away: Extrapolating is both powerful but
risky: The fact your model works for some
(*) George Box – Statistician
scenarios does not guarantee it will work for any
13. GroupM‟s Data Vision
We are working with the best-of-breed technology not linked to
any particular vendor - Data Management Platforms (DMP)combined with the best talent in the marketplace
Pricing and inventory
optimisation
External Data
DMP
Advanced Analytics
client data
Master data and
operational data
Client DMP
Enterprise
DMP
14. Merging TV and online – a reality
We have been working with the key players in the sector for several years in this topic… GroupM
US did a pilot with Kantar and Direct TV in 2011 in addressable TV.
Addressable TV & hybrid Panels
Combined Digital Analytics
15. Data as the new oil
Access to the right Insights has been at the heart of many business models since the beginning of
the economy, Big Data – or rather The World‟s „datification‟ through IoT – will only accentuate this…
16. Mad vs Math Man ( CMO vs CIO)
In closing, these ideas lie at the heart of the crossroad between “Mad vs Math men” or “CIO vs CMO”
You need to combine the best of both of them….
25% to 50 %
waste…
Data science very young and still
with theoretical gaps – notably
Gödel's incompleteness
theorem…
Editor's Notes
Reach: an increasingly elusive commodity. They pay premiums for simultaneous reach, they do not pay premiums for fragments that require aggregation; such is the curse of the long tail.Precision: an increasingly available waste reduction commodity made possible by geo-personal targeting filters and delivery technologies that identify in-market prospects at the most granular levels and that joyously, creates the potential for meaningful video strategies for almost any brand.Outcomes: Google and some re-targeting businesses built a handy enterprise by connecting advertising costs with commercial outcomes. Costs of goods sold, not expenses.Affluence: rich people trade at a premium to less rich people; willingness and ability to pay have always defined economic value.Influence: people whose opinion are valued and acted on by other people is worth more than the average.
