Successfully reported this slideshow.

How to Use Twitter for Higher Education

0

Share

Loading in …3
×
1 of 42
1 of 42

How to Use Twitter for Higher Education

0

Share

This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.

This is an easy to use guide for educators and students for incorporating Twitter into the learning experience. This guide uses real world case studies and examples. Tweet me @WahibaChair and let me know how you are using Twitter in your class.

More Related Content

Related Books

Free with a 14 day trial from Scribd

See all

Related Audiobooks

Free with a 14 day trial from Scribd

See all

How to Use Twitter for Higher Education

  1. 1. How to Use Twitter for Higher Education (with Case Studies) W A H I B A C H A I R | S E N I O R S T R A T E G I S T & I N S T R U C T O R | W A H I B A C H A I R . C O M
  2. 2. Hello I’m a senior strategist in Vancouver, BC. And, I’ve had the opportunity to teach at top Canadian universities such as Simon Fraser University and the University of British Columbia. This is a summary of what I have learned from using Twitter in class for the past 6+ years. Enjoy, and feel free to tweet me @WahibaChair and let me know how it goes!
  3. 3. Who is this Presentation for? This presentation is for educators and students who would like to harness the power of Twitter to create a more engaging learning experience. While Twitter can be used to enhance both in person and online class environments, it can become an essential tool for virtual learning (currently the default, as per the COVID 19 crisis) This presentation is standalone with tips and examples for both students and educators. You may also share it as a guide for your students.
  4. 4. Please Note… This is NOT a general guide for using Twitter and/or the technical aspects of Twitter. You may find plenty of such resources online (I reference a few here.) This guide assumes some basic familiarity with Twitter.
  5. 5. Why Twitter for Higher Education? Twitter is a powerful social network which allows you to have real-time conversations, build relationships and community, in 280 characters or less. Using a hashtag, you can also measure results of your class engagement.
  6. 6. Do You Use Twitter? When I ask students and fellow faculty members about Twitter, I often get a “look”… “No, I don’t have time for Twitter” OR “No, I like Instagram better” OR “I just don’t get Twitter. What can I tweet about?” … But once they start getting interactions and building momentum, they often become addicted. Contrary to popular belief, Twitter is easy to learn and a really fun tool!
  7. 7. For Educators: How to Use Twitter for your Course
  8. 8. Step 0: Educator Twitter Account First, if you don’t already have a Twitter account, you need to create one. More details here: https://help.twitter.com/en/using- twitter/create-twitter-account
  9. 9. Step 1: Course Hashtag Now, you need to create an original class hashtag. For my courses, I generally use the short name of the university, followed by the program or course code. For instance, #UBCDMC stands for UBC’s Digital Marketing Communications program.
  10. 10. Step 1 (Cont): Hashtag Requirements The course hashtag needs to be: Original (I.e. not used before, except by your class). To know if it’s original, type it in the search box as shown on right. Not too long Easy to remember for students / relevant to the course
  11. 11. Step 1 (Cont): Course Hashtag Examples #SFUSocialBC: Social Media Bootcamp at SFU #UBCDMC: UBC’s Digital Marketing & Communications #SFUPR250: SFU’s PR 250 class If you click on any of these links, it will give you an idea on the class conversations and engagement.
  12. 12. Step 2: Course Twitter List This is not necessary, but from experience, really helpful. You can create a list of your students, and this helps everyone find each other. Unlike the hashtag, the class list name needs to be descriptive but NOT original. Best to make the list “public” so students can find it. To create a new list, visit this: https://help.twitter.com/en/using-twitter/twitter-lists
  13. 13. Step 2 (Cont): Add Students to the List As your students tweet you/join Twitter, you may add them to the list. Everyone can keep track of the list’s conversations by subscribing to the list.
  14. 14. Step 3: Motivate Your Students to Use Twitter I generally incorporate Twitter as a participation grade worth at least 5%. You may find other tactics which work for you.
  15. 15. Step 3: Guide Students through Twitter Use In the first class, you need to walk students through Twitter/this presentation/why and how to use it. Once students set-up their Twitter accounts (before or in class), you can have a Twitter ice breaker activity (next slide)
  16. 16. Step 3: Twitter Ice Breaker Activity Examples You can ask your students to share one of the following using the class hashtag: #MyClassHashtag Why are you taking this class? #MyClassHashtag Introduce yourself! #MyClassHashtag, please add me to the class Twitter list.
  17. 17. Step 3: Twitter Ice Breaker Activity Examples
  18. 18. STEP 4: Throughout the Course You can post weekly course related questions, articles or videos using the course hashtag. Students are expected to respond and engage back with the instructor and each other. Each class, to further motivate students, you can take a look at course conversations, and give a shout out to most creative tweet! In order to build momentum and continuously motivate students, it’s important that the instructor responds timely to the students’ tweets. Students can post before/during/after class!
  19. 19. For Students: How to Learn Using Twitter
  20. 20. Step 0: Student Twitter Account First, if you don’t already have a Twitter account, you need to create one. Add a photo, and in your bio, consider adding your @School and interests. More details here: https://help.twitter.com/en/using- twitter/create-twitter-account
  21. 21. STEP 1: Ice Breaker activity Share your excitement about joining the class! This can be answering the instructor’s tweet or sharing something of your own.
  22. 22. STEP 1: Ice Breaker activity (Example)
  23. 23. STEP 2: Start Tweeting Every week, you can share a tweet about something related to the course; e.g.:  Something you learned / a takeaway  An article/video related to something we discussed in class  Something you look forward to learning  A reflection on something discussed in class  Answering the instructor question and / or comment (if applicable)  Answering classmate tweet
  24. 24. Step 2: Start Tweeting (Cont) Make sure to include the course hashtag and tag instructor (if relevant) in all your tweets. Also consider adding photos, images, and GIFs to make your tweets more engaging. To help you compose your tweet, you should first see what has been said in the course conversation by clicking on the course hashtag (on Twitter). In doing so, you should try to not only converse with the instructor but also your classmates.
  25. 25. More Examples of Twitter Use for Higher Education
  26. 26. Engaging with Instructor (before class)
  27. 27. Ice Breaker Tweets (Be creative!)
  28. 28. Ice Breaker Tweets (be creative!)
  29. 29. Share … as you learn (reinforces learning)
  30. 30. Share Key Class Takeaways
  31. 31. Share your Group Activities / Results
  32. 32. Field Trips & Workshops – Engage with Industry
  33. 33. Sharing Class Related Articles
  34. 34. Sharing Assignment Related Article
  35. 35. Engaging with / Giving a Shout out to Classmates
  36. 36. Engaging with Guest Speakers
  37. 37. Sharing Guest Speaker Insights (Instructor)
  38. 38. Make Memories with Twitter Moments At the end of the class, consider curating some of the tweets to create a Twitter Moment. See example here: https://twitter.com/i/events/8508 05335270998016 More about Twitter Moments: https://buffer.com/library/twitter -moments
  39. 39. Measure Results At the end of the course, you can use a tool like Tweet Reach and Keyhole (free trial) to measure hashtag reach and engagement. See example in next slide.
  40. 40. Measure Results Over 2 M potential impressions. Source: Twitter Counter Engagement peaks during class times!
  41. 41. Final Thoughts Twitter is a simple tool that can help to create a more engaging learning experience. It’s also a good tool for students to learn, no matter what their academic and career aspirations may be. These practical tips can be applied to ANY course, anytime.
  42. 42. Thank You! WAHIBA CHAIR | SENOR STRATEGIST & INSTRUCTOR L E A R N M O R E A N D G E T I N T O U C H A T : W A H I B A CHAIR. C O M @ W A H I B A CHAIR

×