Youth economic empowerment in Gujarat

1. Draft Project note for internal circulation subhendu pratihari/ 9727753756
Shree Jagananth Cultural Academy and Research Centre
IMPROVING LIVELIHOOD OPPORTUNITIES FOR URBAN
UNEMPLOYED YOUTH IN GUJARAT
BUILDING AN INCLUSIVE SOCIETY
Submitted to

2. BACKGROUND:
The state of Gujarat is one the fastest growing industrialised and urbanised states in India. Around
40% of the total state population resides in urban area which is more than national average. The
growth has also witnessed increased demand for man power for both industrial as well as service
sector. In the flip side, it is observed that there is growing population (mostly migrated) without
marketable skill to tap the requirement. There is a mismatch between the supply of and demand for
man power to work in this market segment.
The demand for the requirement of man power in both this sector are three kinds:
1. Entry level skilled Man Power. Here the man power with minimum entry level education,
computer skill, and English speaking skill with high energy are most suitable.
2. Basic level skilled Man power. Who can perform role as marketing manager, sales manager
and Executives in services and manufacturing sectors.
3. High level skilled Man power: To perform role of mid and senior management functions.
Considering the above, Shree Jaganath Cultural Academy and Research Centre a social and
development organisation did a market study in select pockets of urban and peri urban areas in
Ahmedabad city. The study reveals that the following below:
1. There is high mismatch between the supply of and demand for the man power.
2. Large no of unemployed youth (mostly from migrant households) are home based and
engaged in informal sector work with lower income.
3. Insecure income and employment: Being in informal sector and with low employability skill,
the employment is casual in nature, irregular and without any work time line. There is no
agreement on service between employer and the employees, leading to insecurity of service
term.
4. Long distance of workplace: A youth spends long hour for travel as there is poor mechanism
to know availability of work in the near vicinity, except through network.
5. Insufficient knowledge and skill set of these workers on the demand and use of modern
equipments, leading to low income.
Shree Jaganath Cultural Academy and Research Centre (JCARC):
JCARC is an integral part of Orissa Socio Cultural Association, Ahmedabad was has been functioning
since 2006. After having informal presence for more than 5 years, with the able guidance of its
distinguished members, JCARC got registered as a Society under Gujarat Society Registration Act.
One of the main objectives of JCARC is to contribute meaningfully in the social development process
in Gujarat.

3. Governance:
JCARC governing board is represented by senior serving Bureaucrats, renowned ex Bankers,
Technocrats & Professionals. A team of young professionals are also associated with day to day
management of the society.
Capacity:
The society though recently got registered, yet have adequate experience in implementing social
development and research projects in Gujarat. The society has an office set up with adequate
modern communication systems.
Proposed Project:
JCARC proposes to have a project for development of unemployed youth working in informal sector.
The project will address the skill gap requirement of present unemployed youth in urban and peri
urban areas of Gujarat state by improving their skill, increasing their negotiation power and making
critical intervention in the market.
Project Title: Improving livelihood opportunities of urban unemployed youth in Gujarat.
Project Objectives:
1) To enhance livelihood of 1500 unemployed youth from poor and vulnerable households by
providing opportunity and upgrading their skills such on urban employability program (Retail
sale skill, Business Process Outsourcing, Computer, IT Enabled Services and other skills such
as Office keeping, Hospital Care etc.).
2) Facilitate market linkages so that the trained man powers are placed in suitable options.
3) Make positive impact in the life and livings of the unemployed youth.
Project Components:
1. Market Scanning and developing detailed project plan: A detailed market scanning will be
organised by JCARC by undertaking sample survey in select cities of Gujarat. The market
scanning will be done by a professional team.
2. Setting up Urban Employment Training Centres: Entry phase: 5 centres in Ahmedabad city.
Further the centres will be replicated to other cities and urban areas. The centres will have
computer systems and adequate teaching and learning materials required for the training
program.
3. Training module development: Training module on Urban Employability Services namely
Retail sales and marketing, Business Process Outsourcing, Computer, Sales, and Hospitality
will be developed and administered through the training program.
4. Training 12 batches of unemployed youth. Each batch has 50 youth with 5 employability
trades.
5. Monitoring and Process documentation: Monitoring as defined by JCARC is supportive
supervision with an aims for undertaking mid course correction in case of deviation.

4. Project Activity
As a pilot project, JCARC proposes to implement the project in 5 identified locations in urban and
peri urban areas of Ahmedabad city. The project shall comprise of the following activities:
1. Establishment of five “Urban Youth Employment Skill Centres in five identified locations in
Ahmedabad city.
2. Mobilization of unemployed youth for registration and undertaking skill up-gradation.
3. Capacity building of registered youth with skills matching market demand.
4. Creation of an up gradable data base with internet connectivity to the central data base at
centre level and web portal at central level.
5. Development of IEC materials and organizing IEC campaign for mobilization of project
Participants and customers (users).
6. Testing, certification and Placement to trained project participants.
Project Duration: Pilot phase
1. Entry Phase: 6 Months (Product innovation and piloting)
2. Formulation phase: 1.5 Years (Replication)
Operational Areas:
Project Location: In the pilot phase the following locations are identified for setting up of Urban
Youth Employment Skill Centres.
1. Sabarmati: 2 Centres
2. Gota: 1 centre
3. Chandkheda: 1 Centre
4. Bopal
Expected Output:
1. Project would facilitate upgrading the skill base of 1500 urban unemployed youth and provisioning
better employment opportunity for them.
Project outcome Summary:
The total project cost for the project period is worked out to be Rs. 61, 99, 000/- out of which there
is Rs 6, 00,000 community contribution which is envisaged to be generated from project
participants. The total amount requested is Rs 55, 99, 000/-. The program cost is 95 %,
administration and overhead cost is 5 % of the total project budget. The project directly provides
benefit to 1200 Unemployed youth/ households by Livelihood enhancement and facilitate economic
empowerment of 6000 people in total.

5. Budget:
JCARC Livelihood Program Budget Period: Jan 2013 to December 2013
S.N. Head Units Unit Cost Freq Amount Total
A Entry Phase
A.1 Market Scanning 3 50000 150000 150000
A.2
Piloting of 5 Urban Employment
Centres 5
A.2.1 Capital cost (Computer system) 50 50000 2500000 2500000
A.2.II Racks 10 2000 20000 20000
B
Training (Urban employability
training)
B. 1 Training on BPO 300 3000
Training on Retail sales and marketing 300 3000
Training in Hospital Care 300 3000
Training in Computer 300 3000
Details of the expenses
B 2 Faculty/Trainers 10 12 10,000 1200000
B 3 Identification of Participants 5 5000 25,000 25,000
B 4 Work Readiness Module 10 10000 50,000 1,00,000
B 5 Networking with market/ negotiation 4 5 5,000 100000
B 6 Post Placement Survey 1 4 10,000 40000
B 7 Documentation 1 12 6,000 72000
B 8 Programme Administration 1 12 6,000 72000
B.9 Program coordination 5 12 6,000 360000
B.10 Rent of Training Centres 5 12 8,000 480000
B.11 Documentation 5 12 5,000 300000
B.12 Electricity rent, materials and internet 5 12 8,000 480000
Sub total 5899000
C Administration and Overheads
C.1 Project Manager Salary 1 12 15000 180000
C.2 Communication (telephone) 5 12 2,000 120000
Sub total 300000
Total 6199000
D
Participants Contribution in
Livelihoods 1200 500 600000
E Fund required 5599000

6. Annex 1: s
Computer Literacy
Numeracy
Life Skills
Spoken English
Customer Relations
Entrepreneurship
Key Skills in Training program
Age Group: 18 to 35 Years
Annex 2
Sectors of Training
Sample Sectors
ITES
Multi skilled
Technicians
Automobiles
Health
Care
BPO
WGS
CRSM
Hospitality
Indicative Skills

7. Annex 3
Governing Board details:
S.N. Name of the Board Member Designation
1 Dr S. K. Nanda Chairperson
2 Mr H. K. Dash
3 Dr H. Pattanaik
Annex 4: Course Curriculum Details:
ITES
(Information Technology Enabled Service)
1st
Month:
Basics of the computer and the theoretical
Basic completed and MS Word
Word completed and MS Excel
Excel completed and MS Power Point
2nd
Month:
Page Maker
Corel Draw
Photoshop
Revision of all the software
3rd
Month:
Tally
Revision of all the software and Placements.
Revision of all the software’s and Placements