If you're an association or not for profit, you may have content. You may have resources. You may have budget. You may even have more than one of those! But to really make use of your existing content and the content you're creating all the time, you need a content strategy. In this presentation, communicator Bob LeDrew guides you through developing content strategy that's realistic and will work within your organization, rather than be just another document you fondly look at but never use.

1. Your new content strategy
Featuring Bob LeDrew

2. Learning Facilitator
Maddie Grant, CAE of SocialFish

3. Who am I?
25 years in communications
18 years in PR
Canada’s first PR blog
10+ years in higher education PR (University of Ottawa, Canadian
Council on Learning, Algonquin College)
Teach in Algonquin College’s Social Media Certificate Program
Passionate about music, cycling, animation and single-malt

4. POLL: WHO ARE YOU?

5. WHAT’S A CONTENT
STRATEGY?

6. WHAT’S CONTENT?

7. What content is:
Brochures
Ad copy
Web copy
Pictures
Charts

8. What content is:
Brochures
Ad copy Basically, anything
Web copy
that’s readable,
viewable and can be
Pictures
part of a web site.
Charts

9. POLL: SO WHERE ARE YOU?
5

10. DEVELOPING YOUR NEW
CONTENT STRATEGY

11. Step 1: Assessment
Budget
Team
Content

12. Step 2: Planning
Setting goals
Scheduling
Assigning
Working through policies & guidelines

13. POLL: QUALITY CONTROL AND
ORGANIZATIONAL POLICIES

14. Step 3: creating content
Writing
Photography
Audio
Video

15. POLL: CALENDARING

16. A few words about content
Stories beat statistics
Personal beats institutional
Lively beats lifeless
Specific beats general
Correct beats sloppy

17. Step 4: promoting your content
Using social media networks
Facebook
Twitter
LinkedIn
Reciprocity
Automated promotion

18. Step 5: Evaluation
Measure against goals
Dashboard
Shared goals, shared content, shared measurement
Free vs. paid

19. Step 6: repeat

20. QUESTIONS AND
DISCUSSION

21. Series Archives
http://thinktank.commpartners.com

22. Technical Difficulties? Email
thinktank@commpartners.com