Young Marketers 4 - Application 4 - Eliter
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1 in 5 dogs eaten in Vietnam each year are illegally poached. Dog owners who have experienced having their dog poached feel hurt and guilty about eating dog meat, as it indirectly contributes to other dogs being poached. The campaign aims to leverage these dog owners' personal experiences and pain of losing a dog to poaching to encourage stopping the consumption of dog meat. It will feature a YouTube video telling the story of a woman who used to eat dog meat but stopped after her dog was poached, triggering viewers' attention. A social media campaign will engage users to share their stories of how losing a dog to poaching changed their thoughts on eating dog meat.
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Young Marketers đến 2014 bao gồm các nền tảng:
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Change of Heart Pit Bull Rescue is a 501c3 non-profit organization dedicated to educating the public, rescuing pit bulls, rehabilitating them as needed, and safely placing them in homes. As a volunteer-based organization, it relies on donations, foster homes, and adoption events to carry out its mission. The orientation document outlines the rescue's policies and procedures to ensure the safety of volunteers, dogs, and the public at all times. This includes rules for dog handling, home checks, screening potential adopters, and refusing adoptions if homes are not suitable. The ultimate goal is changing perceptions of pit bulls and finding them loving forever homes.
Puppy farms
Puppy farms breed dogs in inhumane conditions for profit. Puppies are crowded together in unsanitary and painful conditions without adequate food, water, socialization or veterinary care. This causes great suffering to the puppies and their mothers. It also risks the health of any puppies sold to unaware buyers. The document calls for raising awareness of the issue, supporting regulations against puppy farms, and choosing responsible breeders or shelters instead of supporting the inhumane puppy farm industry.
Animal Cruelty Power Point!
This document discusses various forms of animal cruelty such as animal testing, dog fighting, and circus animal abuse. It notes that many common products are tested on animals without consideration for their suffering. Dog fighting involves premeditated cruelty where dogs are injured and killed for entertainment. Circus animals are often abused and live in unnatural environments far from their natural habitats. The document advocates for treating all animals, as we would want to be treated, and calls for an end to animal cruelty.
Saving Maui's Animals: the impact of spay neuter
A graphic look at animal cruelty cases on Maui and how Spay Neuter can reduce aggression, population and suffering.
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SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
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We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandEtsy Marketing Guide - Tips For Selling Digital Products
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Influencer Marketing Master Class - Alexis Andreasik
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From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Podcast, The New Marketing Currency - Ozeal Debastos
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Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Gokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Assignment 2 Task 1: Digital Marketing Course
How Consumers Use Technology And Its Impact On Their Lives
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Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
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Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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Young Marketers 4 - Application 4 - Eliter
- 1. REAL FACT 1 in 5 dogs-serve-meat is illegal poached It means - in 5mil dogs eaten each year, about 1mil were poached illegally. Losing dear dog by poaching, it truly matters for dog-owners.
- 2. TARGET DEFINE So, I did some in depth interviews with 10 Dog owners My old dog had been poached, it may be eaten already“60 % 70 % I decided to adopt another dog “ They mostly know that poaching is the major way to serve dog meat and they had that losing pain already. Beside, they’re adopting another dog They’re very potential TA for this campaign and Pedigree users also. Nghi, a dog-owner used to eat dog meat before, said: “I used to eat dog meat while having a dog. But after it poaching – it’s really hurt to me, I stop eating dog meat. ” “
- 3. INSIGHT I lost my dear dog for poaching, I know that pain - it’s really hurt. If I continue eating dog meat, it’s quite guilty, feel like I poach their dog and make them sore indirectly. And the thing can change their though is…? GET APPROACHING TO BY Dog owners (dog eater also) who have another dog poached Feel guilty about eating dog-meat Rasing dog-poached hurt inside them All campaign can shorten in 1 sentence
- 4. I come up with a campaign a piece, a pain Bạn cũng đã từng đau Đừng để nỗi đau lặp lại
- 5. Key hook: a piece, a pain • Youtube video • Facebook trend At first, an youtube will be released to trigger their attention. It’s a story of Linh, a girl who used to eat dog meat before her dog poached. That story go through her changing thought and behavior. From eating to stop eating and think about others Social and PR attack In social, engage users to share their dog stories change their avatar/share picture of #stopeating #youhurtorther. They’ll receive a package of Pedigree for their dog. BIG SOCIAL TREND 4 weeks Message: Mỗi miếng gắp - một niềm đau. Bạn cũng đã từng đau? “Giới trẻ kêu gọi ngưng ăn thịt chó đồng loạt” “Nỗi đau sau từng miếng thịt chó”
- 6. In store - Youtube video - Poster and bill board of stop eating will be shown - Packpage of Pedigree to support, show the pain of losing dog and the announcement of stop-eating TRIGGER & ENGAGE 4 weeks Message: Mỗi miếng gắp - một niềm đau. Bạn cũng đã từng đau? Afterall, we collect stories to show a summary video. Show that social users can impact biggest issue and dog deserve a better world to live in.