The document discusses a project for RedBalloon to redesign their email communications. The task was to create a new template suite that fit within their rebranding guidelines. Challenges included making the content easily editable in Dreamweaver with minimal coding skills. The result was a versatile and fully brand compliant suite with carefully structured code and guidelines for customization and images.

1. Responsive Email Design
Email template suite design and code
Adobe campaign deployment
Task:
RedBalloon was in the process of re branding.
Existing email communications were very
disconnected, and some were not responsive.
A preliminary series of content modules were
needed to fit within the new brand guidelines.
Challenges:
The client needed an interchangeable grouping
of content blocks that could be edited easily in
Dreamweaver with a minimum amount of
coding experience.
Results:
A versatile, fully brand compliant suite was
developed. Special attention was made to code
structure and ease of use. Code snippets with
updatable content areas and guidelines for
image use were presented and effectively used.
RedBalloon
Sydney, Australia
© Antipodal Interactive Design, www.antipodal.co.nz
Desktop view
Mobile view
Project overview

2. DESKTOP&TABLET
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1300 875 500
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lorem, laoreet sit amet fringilla cursus,
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The RedBalloon Promise
Vouchers Valid
For 12 Months
Free
Exchanges
14 Day
Returns
Handpicked
Suppliers
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WAS $309
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Now
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Find Your True Love
The Perfect Gift
This Year
VIEW
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Praes.
Find The
Perfect Gift
This Father’s Day
Father’s Day is Sunday, 4 September.
VIEW
MORE
Vivamus non mollis leo, bibendum vulputate
nunc. Vestibulum metus dui, interdum id
condimentum at, auctor.
Now
$259
Aliquam hendrerit lorem metus.
Praesent non iaculis metus.
Praesent urna justo, porttito
WAS $309
SAVE $50
MORE
Shop driving experiences
Shop driving experiences
Shop flying experiences
Shop flying experiences
Shop gifts hampers
Shop gifts hampers
Shop deals
$$ $
Shop deals
$$ $
FORWARD
TO A FRIEND
This email was sent to user@email.com
If you would rather not receive any more
RedBalloon newsletters you may
unsubscribe here.
Privacy Policy | Contact Us
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