Community Garden Project Marketing
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This marketing presentation outlines plans for a community garden project aimed at alleviating food shortages. It discusses literature on community gardening, examples of successful community garden organizations, and resources for volunteers. The presentation proposes designing a garden that gives volunteers their own plots to reward their help and produce extra food donations. Feedback from evaluators stresses the importance of clear instructions for gardeners and effective marketing.
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Community Food Project handout
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Community Garden Project Marketing
- 1. Marketing Presentation Angie Vanderluit – EDAC 646
- 2. This type of project was chosen because it seemed very worthwhile and it requires a community effort. This community garden project is aimed at alleviating shortages of fresh food in urban settings.
- 3. General Themes in the Literature Application of the Ideas in the creation of the Community Garden Volunteer-driven efforts are best when organized by members of the community. Get people from the community where a garden will be situated to organize the project. History of community garden activism Inspiration for the success of future community garden efforts Community gardens are cultural landscapes. Groups from around the world can use gardening to reflect diversity. Gardens shorten distance to food source. Benefits of gardening should be communicated to stakeholders. Gardening is healthy in multiple ways. Benefits of gardening should be communicated to stakeholders. Gardening builds and reinforces communities. Benefits of gardening should be communicated to stakeholders. Volunteers are encouraged to help when they receive benefits from community gardens. Give volunteers access to the benefits of community gardens.
- 4. I looked at two different organizations, one local and one in Washington, that had some measure of success with their community gardening projects. From these examples, I designed an organization that allowed volunteers to have a garden plot of their own. This rewarded them for helping out. It also created more extra food that will be donated and benefit the community.
- 5. The following video provides another example of policies and procedures that go into the management of community gardens. It also describes the main benefits of community gardens. http://youtu.be/3Ylk9inhDlY Our community garden would make a video similar to this one and post it online as a promotional tool.
- 6. Throughout this process, I have learned a lot more about the specific ways gardens need to be set up. One of the main points of that is providing adequate instruction for people who want to have their own garden but don’t know how. The following clip is an example of a video that would be used as part of a list of resources for new gardeners to use as they need to. http://www.youtube.com/watch?v=EfvCF-kMN50
- 7. The two evaluators (a volunteer manager and a volunteer) had different things to say about gardening The manager stressed the importance of marketing to get people involved and to raise funds. The volunteer said that “more detailed instructions possibly in print or video form should be provided.” The video on the previous slide is one resource that would be on a list given to new gardeners. Marketing would be done by making a video and posting it online, social networking sites, and leaving flyers in public places such as libraries and cafes. See next slide for an example flyer.
- 8. Gardening is easy! No experience? No worries! We have experts who can teach you and answer your questions. We also have resources to help you as you learn. How to Get Involved: Meet with us Thursdays at 5 in your local library. Call 555-6346 and talk to us. Volunteer for specific events (posted on our social networking site). Donate supplies or money. Gardening is good for you and your community. It’s good exercise and it’s a great way to reduce food cost. Increase the health of your community. Garden!