The document discusses a strategy for the brand Losari to promote batik and improve the living standards of women batik artists in Indonesia. The strategy involves creating a line of unfinished batik clothing that tells the stories of women who are only able to complete a certain percentage of their work due to household responsibilities. By showcasing the struggles of these women through unfinished garments and a social media campaign, Losari hopes to raise awareness of their challenges and support their cause by driving sales that benefit the women artists.