The document provides tips for optimizing and promoting a YouTube video through various online and social media channels. It recommends sending YouTube updates, embedding the video on blogs and social networks, creating playlists and transcripts, using annotations, building links and citations, and exploring paid video promotions. The goal is to increase views, engagement, and traffic for the YouTube video.
This document discusses budget-conscious strategies for social learning using social media. It explains that social media allows for engaging with others to make sense of new ideas. Various free and low-cost options for sharing content like videos, photos, documents are presented for sites like YouTube, Flickr, SlideShare, Google Drive and others. Strategies include posting content to feeds, commenting on and sharing others' content, and using tools like hashtags or RSS to find related materials.
1) The document discusses WordLift, a startup that provides tools to help with content findability, discovery, and SEO.
2) It describes WordLift's products and services, including content analysis, enrichment, and semantic tagging to help search engines understand content.
3) It presents WordLift 2.0, which aims to take WordPress navigation to a new level by providing a more structured content architecture and semantic-driven user interface to help users better engage with and discover content.
The document discusses renovations made to the Flanagan Campus Center at Beatty Hall which increased space, natural light, and sense of community. The redesign included expanding the building footprint through adding a glass pavilion, improving interior spaces for gathering, recreation, and dining, and incorporating Wentworth's core values into the design. The renovated campus center now serves as the hub of student activity on campus through accommodating study, recreation, events, and providing dining, radio station, fitness facilities, and more.
The document discusses search engine optimization (SEO) best practices for on-page elements of a website about "Acme People Search". It recommends that the page title, meta description, H1 heading, and internal links include the exact match keyword phrase. The keyword should appear 4 times naturally in the 600-word body content. Both internal linking and avoiding outbound link leakage are also advised.
This document provides a directory of various types of Twitter tools categorized by their primary functions. These include content analysis tools, mobile apps, real-time analysis tools, archiving tools, ranking and measurement tools, management tools, geographic tools, writing tools, competitor analysis tools, follower management tools, list management tools, and general analysis tools. Over 50 different Twitter tools are listed across these categories.
Digital/Ecommerce School: Quick Tips for Using Digital Marketing this Holiday to give an extra boost to your eCommerce Business.
The holidays are here!. With just 4 days between Black Friday and Christmas and retailers should leverage every marketing opportunity. Its not to late... we will cover quick things you can implement this holiday season and still see the rewards... its never too late...
Social media & email is one such opportunity. It can help extend brand reach, build awareness for promotional efforts, support overall sales activity, and do so at minimal expense to the merchant.
Takeaways
Be prepared to execute at least one of the strategies you get from from the class... we would love to hear feedback on the results.
Walk through some examples of how to "marry" SEO basics and Social Media best practices.
Webinar originally presented during Dealer Marketing Magazine's webinar series on March 5, 2013.
The document provides guidance on creating an effective business blog post, including defining goals and target audiences, creating a content strategy with a schedule and mix of content types, and recommendations for pre-and post-publication promotion across social media and other platforms to maximize exposure and business results. It stresses identifying the key questions of which audiences to engage and what value can be provided to help meet business objectives like increased awareness, customer base, and profitability.
This document discusses budget-conscious strategies for social learning using social media. It explains that social media allows for engaging with others to make sense of new ideas. Various free and low-cost options for sharing content like videos, photos, documents are presented for sites like YouTube, Flickr, SlideShare, Google Drive and others. Strategies include posting content to feeds, commenting on and sharing others' content, and using tools like hashtags or RSS to find related materials.
1) The document discusses WordLift, a startup that provides tools to help with content findability, discovery, and SEO.
2) It describes WordLift's products and services, including content analysis, enrichment, and semantic tagging to help search engines understand content.
3) It presents WordLift 2.0, which aims to take WordPress navigation to a new level by providing a more structured content architecture and semantic-driven user interface to help users better engage with and discover content.
The document discusses renovations made to the Flanagan Campus Center at Beatty Hall which increased space, natural light, and sense of community. The redesign included expanding the building footprint through adding a glass pavilion, improving interior spaces for gathering, recreation, and dining, and incorporating Wentworth's core values into the design. The renovated campus center now serves as the hub of student activity on campus through accommodating study, recreation, events, and providing dining, radio station, fitness facilities, and more.
The document discusses search engine optimization (SEO) best practices for on-page elements of a website about "Acme People Search". It recommends that the page title, meta description, H1 heading, and internal links include the exact match keyword phrase. The keyword should appear 4 times naturally in the 600-word body content. Both internal linking and avoiding outbound link leakage are also advised.
This document provides a directory of various types of Twitter tools categorized by their primary functions. These include content analysis tools, mobile apps, real-time analysis tools, archiving tools, ranking and measurement tools, management tools, geographic tools, writing tools, competitor analysis tools, follower management tools, list management tools, and general analysis tools. Over 50 different Twitter tools are listed across these categories.
Digital/Ecommerce School: Quick Tips for Using Digital Marketing this Holiday to give an extra boost to your eCommerce Business.
The holidays are here!. With just 4 days between Black Friday and Christmas and retailers should leverage every marketing opportunity. Its not to late... we will cover quick things you can implement this holiday season and still see the rewards... its never too late...
Social media & email is one such opportunity. It can help extend brand reach, build awareness for promotional efforts, support overall sales activity, and do so at minimal expense to the merchant.
Takeaways
Be prepared to execute at least one of the strategies you get from from the class... we would love to hear feedback on the results.
Walk through some examples of how to "marry" SEO basics and Social Media best practices.
Webinar originally presented during Dealer Marketing Magazine's webinar series on March 5, 2013.
The document provides guidance on creating an effective business blog post, including defining goals and target audiences, creating a content strategy with a schedule and mix of content types, and recommendations for pre-and post-publication promotion across social media and other platforms to maximize exposure and business results. It stresses identifying the key questions of which audiences to engage and what value can be provided to help meet business objectives like increased awareness, customer base, and profitability.
An Example of how our industrial seo plan might work for your company, This is a sample plan. We create a unique plan for each company. http://imagineanything.com/
WordPress Part II discusses adding video and audio to posts by uploading files or embedding content from sites like YouTube and SoundCloud. It also covers using categories to collect similar content into sub-themes, tags to help find precise information across posts, and the differences between posts and pages. Pages can have sub-pages that are created by selecting a parent page in the page attributes panel.
WordPress Part II discusses adding video and audio to posts by uploading files or embedding content from sites like YouTube and SoundCloud. It also covers using categories to collect similar content into sub-themes, tags to help find precise information across posts, and the differences between posts and pages. Pages can have sub-pages that are created by selecting a parent page in the page attributes panel.
This document provides guidance on creating an effective business blog post through a multi-step process. It begins with defining goals and target audiences. Step 1 discusses creating a content strategy through content planning and identifying key elements like personas, schedules, and keywords. Step 2 focuses on promotion through search engine optimization, email lists, and social media sharing. Step 3 emphasizes evaluating results and asking the most important questions around audience, platforms, and business impact. The overall summary is creating a blog post requires clear goals, a content plan, promotion strategies, and assessing outcomes.
5 Steps to a Better Branded YouTube ExperiencePeriscope
Whether you are building a YouTube channel for the first time or updating the one you’ve had since the early days of YouTube in 2006, remember that any social media endeavor requires some thought toward process. Here are 5 steps/stages that can help you build a better branded YouTube experience.
How to create user friendly blog in wordpressJustConnect
This slide will help one to easily create blog in the wordpress. These will also teach one how to add links, images, videos and all the necessary requirements of the blog.
This document provides tips on how to effectively use LinkedIn to kickstart your career. It recommends having a profile photo, attention-grabbing headline, and compelling summary. Key areas to fill out include work experience, education, examples of work, volunteering, and skills. Completing all profile sections makes users 40x more likely to receive opportunities. The document likens building a strong LinkedIn profile to preparing an appetizing multi-course meal.
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
Digital School Atlanta - Social Media Advertising DemystifiedBillMo
Social Media Advertising Demystified.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube
In this presentation we will discuss The State of Social Media Advertising. We explore the rapidly evolving world of paid media advertising on the social web and demonstrate the importance of taking a scientific and strategic approach to regain the organic audience that you lost when networks such as Facebook changed their reach algorithm.
The document discusses implementing an agile marketing plan for 2015. It advocates adopting agile principles like prioritization, transparency, empowerment and experimentation to increase adaptability, productivity and the ability to incorporate feedback. Marketing used to rely on annual waterfall plans but is now complex and fast-paced, requiring an iterative approach of many small sprints instead of one large project. This allows for adjustments based on learning and feedback between deliverables.
This document provides an overview of growth hacking techniques for startups. It discusses the 3Ps of getting visitors - Pull, Push, and Product. Pull tactics like blogging, podcasting, and ebooks aim to attract customers through educational content. Push tactics like paid ads and affiliates require money but can convince customers. Product tactics focus on viral growth through social sharing and network invitations. The goal is to make the product so useful that every visitor shares it with others.
Analytics for Business Executives & MarketersBillMo
Digital/Ecommerce School: Web Analytics for Marketing and Business Executives
As a c-level executive you do not have time to analyze data or interpret multiple graphs. You are a fast decision maker, visually oriented, and you need something that can help you make effective decisions immediately. We will cover strategic approach to requesting and evaluating the data your digital team reports to you and how to communicate with them what data you need in order to make data driven decisions.
In this Executive Education program, participants will:
Learn the lingo of the web analytics world in order to communicate with your interactive team more efficiently.
Gain a framework for identifying the right marketing metrics for an organization.
Develop a chain of effects system for connecting performance metrics to marketing inputs.
Roger Lopez has over 15 years of experience in marketing and digital strategy. He is currently the Digital Marketing Head where he developed strategies that increased e-commerce revenue by 85% and social media engagement by 300%. Previously, he was the Marketing Director for MCAS Yuma where he developed business strategies for a $50 million retail and services organization. He also has experience as a Digital Strategist and Marketing Director for other companies where he created marketing and business plans.
This document is a certificate of completion certifying that Roger Lopez successfully completed 4 training programs offered by MarketingProfs University, including Marketing Your Small Business in January 2011, Marketing in August 2010, Search Engine Optimization 201 in July 2011, and Advanced Web Analytics in July 2009. The certificates were signed by Ann Handley, Chief Content Officer of MarketingProfs LLC, and Allen Weiss, Founder and CEO of MarketingProfs LLC.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Winners of digital marketing campaigns have a well-structured Digital Marketing and Measurement Model (DMMM) before considering tools or data. The DMMM is a 5-step process developed by Avinash Kaushik to structure thinking around business objectives, goals, key performance indicators (KPIs), targets, and segments. It focuses marketing efforts on acquisition, behavior, and outcomes. Developing a complete DMMM ensures marketing actions are tied to business impact by identifying why a campaign exists and how success will be measured. Those without a DMMM risk failing to connect digital tactics to overall business goals.
The document discusses social media strategies and tools for organizations. It provides an overview of popular social networks like Facebook, Twitter, LinkedIn, and others. It then discusses three secret synergies between search engine optimization and social media: content, link building, and search queries. Content is important for social media and it provides guidelines for creating quality content. The document also decodes a successful social media strategy, including engaging fans and turning participants into evangelists. It discusses how organizations can join social media conversations by providing content like photos, videos, surveys and discussions.
The document outlines the marketing campaign for the 2012 MCAS Yuma Airshow which included distribution of postcards, posters, billboards, displays at Walmart/Sam's Club, an official program, ticket sales through Facebook/Eventbrite, Facebook ads/contests, email marketing, TV/radio spots, a YouTube page, website, print ads, banner ads, sponsor booths, and resulted in increased attendance of 60,000 people, up 67% from 2011, and increased sales.
An Example of how our industrial seo plan might work for your company, This is a sample plan. We create a unique plan for each company. http://imagineanything.com/
WordPress Part II discusses adding video and audio to posts by uploading files or embedding content from sites like YouTube and SoundCloud. It also covers using categories to collect similar content into sub-themes, tags to help find precise information across posts, and the differences between posts and pages. Pages can have sub-pages that are created by selecting a parent page in the page attributes panel.
WordPress Part II discusses adding video and audio to posts by uploading files or embedding content from sites like YouTube and SoundCloud. It also covers using categories to collect similar content into sub-themes, tags to help find precise information across posts, and the differences between posts and pages. Pages can have sub-pages that are created by selecting a parent page in the page attributes panel.
This document provides guidance on creating an effective business blog post through a multi-step process. It begins with defining goals and target audiences. Step 1 discusses creating a content strategy through content planning and identifying key elements like personas, schedules, and keywords. Step 2 focuses on promotion through search engine optimization, email lists, and social media sharing. Step 3 emphasizes evaluating results and asking the most important questions around audience, platforms, and business impact. The overall summary is creating a blog post requires clear goals, a content plan, promotion strategies, and assessing outcomes.
5 Steps to a Better Branded YouTube ExperiencePeriscope
Whether you are building a YouTube channel for the first time or updating the one you’ve had since the early days of YouTube in 2006, remember that any social media endeavor requires some thought toward process. Here are 5 steps/stages that can help you build a better branded YouTube experience.
How to create user friendly blog in wordpressJustConnect
This slide will help one to easily create blog in the wordpress. These will also teach one how to add links, images, videos and all the necessary requirements of the blog.
This document provides tips on how to effectively use LinkedIn to kickstart your career. It recommends having a profile photo, attention-grabbing headline, and compelling summary. Key areas to fill out include work experience, education, examples of work, volunteering, and skills. Completing all profile sections makes users 40x more likely to receive opportunities. The document likens building a strong LinkedIn profile to preparing an appetizing multi-course meal.
How to Launch a Brand Ambassador Program
Brand ambassadors are a force that shouldn’t be ignored. Not only do they act as an extension of your marketing department, but they often add a layer of authentic eagerness around your brand.
The Course will include:
What's a Brand Ambassador
The Benefits of having Brand Ambassadors
Structuring a Brand Ambassador Program
Recruiting Brand Ambassadors
Digital School Atlanta - Social Media Advertising DemystifiedBillMo
Social Media Advertising Demystified.
Confused about all the advertising options on social media? The landscape is changing in 2015 and you will need to have a marketing budget. Find out what you need to know about advertising on Facebook, Twitter, LinkedIn, Pinterest, and YouTube
In this presentation we will discuss The State of Social Media Advertising. We explore the rapidly evolving world of paid media advertising on the social web and demonstrate the importance of taking a scientific and strategic approach to regain the organic audience that you lost when networks such as Facebook changed their reach algorithm.
The document discusses implementing an agile marketing plan for 2015. It advocates adopting agile principles like prioritization, transparency, empowerment and experimentation to increase adaptability, productivity and the ability to incorporate feedback. Marketing used to rely on annual waterfall plans but is now complex and fast-paced, requiring an iterative approach of many small sprints instead of one large project. This allows for adjustments based on learning and feedback between deliverables.
This document provides an overview of growth hacking techniques for startups. It discusses the 3Ps of getting visitors - Pull, Push, and Product. Pull tactics like blogging, podcasting, and ebooks aim to attract customers through educational content. Push tactics like paid ads and affiliates require money but can convince customers. Product tactics focus on viral growth through social sharing and network invitations. The goal is to make the product so useful that every visitor shares it with others.
Analytics for Business Executives & MarketersBillMo
Digital/Ecommerce School: Web Analytics for Marketing and Business Executives
As a c-level executive you do not have time to analyze data or interpret multiple graphs. You are a fast decision maker, visually oriented, and you need something that can help you make effective decisions immediately. We will cover strategic approach to requesting and evaluating the data your digital team reports to you and how to communicate with them what data you need in order to make data driven decisions.
In this Executive Education program, participants will:
Learn the lingo of the web analytics world in order to communicate with your interactive team more efficiently.
Gain a framework for identifying the right marketing metrics for an organization.
Develop a chain of effects system for connecting performance metrics to marketing inputs.
Roger Lopez has over 15 years of experience in marketing and digital strategy. He is currently the Digital Marketing Head where he developed strategies that increased e-commerce revenue by 85% and social media engagement by 300%. Previously, he was the Marketing Director for MCAS Yuma where he developed business strategies for a $50 million retail and services organization. He also has experience as a Digital Strategist and Marketing Director for other companies where he created marketing and business plans.
This document is a certificate of completion certifying that Roger Lopez successfully completed 4 training programs offered by MarketingProfs University, including Marketing Your Small Business in January 2011, Marketing in August 2010, Search Engine Optimization 201 in July 2011, and Advanced Web Analytics in July 2009. The certificates were signed by Ann Handley, Chief Content Officer of MarketingProfs LLC, and Allen Weiss, Founder and CEO of MarketingProfs LLC.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Winners of digital marketing campaigns have a well-structured Digital Marketing and Measurement Model (DMMM) before considering tools or data. The DMMM is a 5-step process developed by Avinash Kaushik to structure thinking around business objectives, goals, key performance indicators (KPIs), targets, and segments. It focuses marketing efforts on acquisition, behavior, and outcomes. Developing a complete DMMM ensures marketing actions are tied to business impact by identifying why a campaign exists and how success will be measured. Those without a DMMM risk failing to connect digital tactics to overall business goals.
The document discusses social media strategies and tools for organizations. It provides an overview of popular social networks like Facebook, Twitter, LinkedIn, and others. It then discusses three secret synergies between search engine optimization and social media: content, link building, and search queries. Content is important for social media and it provides guidelines for creating quality content. The document also decodes a successful social media strategy, including engaging fans and turning participants into evangelists. It discusses how organizations can join social media conversations by providing content like photos, videos, surveys and discussions.
The document outlines the marketing campaign for the 2012 MCAS Yuma Airshow which included distribution of postcards, posters, billboards, displays at Walmart/Sam's Club, an official program, ticket sales through Facebook/Eventbrite, Facebook ads/contests, email marketing, TV/radio spots, a YouTube page, website, print ads, banner ads, sponsor booths, and resulted in increased attendance of 60,000 people, up 67% from 2011, and increased sales.
The document provides tips for setting up a pay per click advertising campaign on a small budget, including starting with Google AdWords with a $5 activation fee, setting a monthly budget, and focusing initial campaigns on 1-3 tightly themed products or services with 6 ad groups and around 100 keywords total. It also offers advice for writing effective ads, selecting relevant keywords, reviewing campaign performance, and techniques for stretching a small advertising budget.
This document discusses how to create and customize a YouTube channel for marketing purposes. It explains that a channel provides a central URL, establishes your brand, and allows you to build a relationship with viewers. Key elements of a channel include featured videos, profile information, uploads and favorites. The document then outlines how to create a basic channel, customize its design and content, and choose video layout options. It also discusses using bulletins to engage subscribers and measuring channel metrics.
The document discusses how to measure the impact of social media marketing using metrics that relate to core business objectives like sales, revenue, and costs. It recommends translating social media metrics like exposure, influence, engagement and conversions into these core metrics and using tools like Google Analytics and HootSuite to track social media campaigns and compare their performance to other marketing channels. A case study of how a company used YouTube and social media to promote an app is also presented.
The document discusses ideas for different types of games including a classroom-themed game where the player controls a student dodging the teacher's gaze and taking notes, a music-themed rhythm game involving dancing and typing lyrics, and a scrolling shooter where the player controls a ship battling enemies. It provides suggestions for controls, visuals, music, gameplay mechanics, and level design considerations for each type of game. The genres discussed include typing games, dancing games, rhythm games, and scrolling shooters.
1. 1. Send a YouTube Bulletin –
YouTube Status Update
2. YouTube Inbox – Send an
email to YouTube contacts
Google Suggest 3. Socialize Video – Facebook Embed,
Awareness Pinterest Embedd, Twitter, LinkedIn,
Google Trends Google+, HootSuite scheduled posts
Keyword Research
New node Google Insights 4. Add (embed) video to Blog and include
transcription after content. Trick – Include a link
Google Free Keyword Research Tool (good anchor text) to the YouTube video (promote
blog page )
Write a great title 5. Email Marketing – Send to
and include video to email list
focused keyword
Video Upload Optimization
Write 100-200 word description 1. Bookmark the video URL
including focus keyword content 2. Bookmark the blog post
Write a description
Place URL (include http://) at the 3. Bookmark the channel
beginning of description
Add a strong "call to action" at the bottom 4. Bookmark the playlist
Social Bookmarking
5. Best Bookmarking Sites –
Add keyword in "focused keyword" Digg, Delicious, Folkd,
Add focused keyword (s) StumbleUpon
Don't list too many keywords, it
dilutes the message SocialMonkee.com
6. Automation (3 tools)
Fiverr.com
OnlyWire.com
elfTV YouTube
Video Marketing
1 1. Create a video response to your target
video. (separate from your YouTube
account/channel)
Video Responses 2. Submit your video response to
other highly related relevant
videos
3. Get video channel owner to
accept video response
Get in-bound links to video Build your link to the long URL
and video channel. on the shortened URL
Use your keywords as anchor text
Search Relevancy
What Gets Videos Ranked Fiverr.com - Link Wheels Video On How To Create A Link Wheel http://www.youtube.com/watch?v=KxCJvm52uls
Video Engagement
Authority Resources/Ideas Article Marketing
Link Building Press Release
Tube Promoter
Use tools for automation Things To Remember Blog Commenting
Tube Toolbox Video Syndication - Steps To
Success 1. Set up a new free account and embed
Tube Fool video with detailed description focused on
keyword and link back to video.
Friends, Subscribers, Comments, Sharing YouTube is a Community! Embed video on blog site
2. Blogger.com
Views Don't Equal Traffic
3. WordPress.org
Why and How Call To Actions Work
Tumbrl.com
1. Add annotations at beginning, middle, end You can only link within YouTube
2. Use call to action in your annotations Like, Subscribe, Comment, Watch
Annotations
3. Use an annotation at the end
of your video to get people to
click to your next video,
playlist, or channel.
1. Setup a playlist Be specific to your keyword topic
2. Build a playlist of the top 5
videos on your topic
Playlists 3. Put your video in the middle of the playlist
4. Edit Title, Description,
Keywords for your new playlist Your playlist will have a unique URL
5. Promote/social bookmark
your playlist URL
Use fiverr.com to get
1. Upload a transcription of your video transcription of your video.
Transcript
Submit in .txt file format
2. Add under 'captions and subtitle'
1. Submit a press release YouTube videos are newsworthiness!
Press Release
2. There are 100's of press
release sites and article
marketing sites
Yes, We want video responses
on OUR videos, YET, we can
create a video response to
Video Responses other peoples videos.
1. Post one of your videos to someone's video
2. Ask the video owner to
accept the video response
1. Google PPC or CPM Video Advertising
Pay Per Click Video Promotions 2. Go To
http://www.Google.com/videotargeting
3. Connect Google Adwords Account